Digital Strategy. Let’s start the discourse.

It’s the conversation, stupid.

Posts Tagged ‘Workshop’

Digital Strategy. Let’s start the discourse.

August 14th, 2009 • 3 comments Underway
Tags: apgdigital, Planning, Presentation, Strategy, Underway, Workshop

You know how these things start.

You discuss with friends, you drink wine and finally you’re convinced you got a ‘really good idea the world definitely is waiting for’…

apgdigital About 6 months ago, the people on this picture asked themselves what digital strategy is. Is there a digital planning? If yes, what makes it different to what we did since the 1970s? There were a lot of question marks.

The only thing which was clear was, none of knew if there is a real genuine digital planning approach. We knew we did something different…but we didn’t exactly know what. And I believe this open question made us structure a workshop for traditional account planners which took place last friday and saturday: An open discourse in which we asked

What is digital planning? And how is it different to traditional planning?

What do traditional planners have to know to deliver great results in a digital world?

Can traditional planners integrate digital or is digital part of the traditional planning approach?

As I said earlier: This workshop wasn’t only about ‘teaching’ digital to traditional planners. It was about defining something for us. About understanding challenges in nowaday’s traditional agencies. Simply because we don’t believe digital planning (if there is one) is ‘winning’. But because we think traditional planning simply evolves and turns into Planning +, 2.0, XP, ~~Vista~~ or iPlanning (you get the idea) as digital turns into mainstream.

Event. Digital Strategy Workshop in Frankfurt.

Juli 21st, 2009 • Events
Tags: Event, Strategy, Workshop

As we watch digital media becoming vital for today’s marketing, one key question generally still seems to be unsolved: What is digitial planning? How do we define it? In how far is it different to classic planning in classic agencies? Together with a couple of colleagues who work in major digital agencies or as freelancers, we will try to answer this question.

On August 14th/15th, 2009 we will hold a workshop for senior planners from classic ad agencies in Frankfurt, Germany. The topic is “Strategic Planning for Digital Media” and the workshop will take place at Leo Burnett‘s office in Frankfurt. Hurry up to save your place for the workshop. Only 30 planners will be able to take part. Follow this link to find out more (in German)…

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.