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High Five FirstBank. Great Super Bowl Commercial.

Gerald — Sat, 28 Jan 2012 11:19:22 +0000

Yes, that Creative Director had balls to present this concept to the client. Love it.

FirstBank – Super Bowl Commercial from TDA_Boulder on Vimeo.

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Post tags: Advertising, Cool, Funny, Ideas, Super Bowl, Truth, TV, We like

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We definitely like: Chevrolet’s ‘True Story’.

Gerald — Fri, 25 Nov 2011 10:29:58 +0000

Fantastic commercial, Chevy. With 5 minutes it is a bit too long to enthuse everyone. But dear Chevrolet: Do yourself a favour and turn your boring Youtube channel into a hub for your consumer’s childhood memories. That’s a great story. And even though I as a European have no personal memories of Chevy – I guess a lot of Americans do.

Thx to Creative Criminals. More ‘stuff we lik e’ here.

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Post tags: Ads, Automotive, Brands, Creativity, history, People, Storytelling, We like

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Stuff We Like. Selfcontrolfreak’s Interactive Videos.

Gerald — Thu, 20 Oct 2011 13:13:14 +0000

Last night I attended Amsterdam’s Pechakucha Night at Roest. Most of you probably know the concept: Random people present their business concept/idea/art theory/whatever on 20 slides and they only have 20 seconds for each page before a heartless Powerpoint algorithm switches to the next one. The one person that definitely stood out for me was Olivier Otten – a young Dutch Creative/Developer who tries to play with very playful ways to interact with video under the name Selfcontrolfreak.

I don’t want to say much more. Just one thing. Gamification is not about badges and check-ins. Traditional playful, interactive metaphors have been around since the 1990s. But even two decades later I know of few platforms which are as much fun as this one.

Check out his 22 simple, playful video examples and start playing with Selfcontrolfreak.

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Post tags: Amsterdam, Cool, Creativity, Experimental, Funny, Gaming, intelligent, Pechakuchanight, People, selfcontrolfreak, Tech, video, visual, We like

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Great Ads. Sony PS3, Long Live Play.

Gerald — Thu, 06 Oct 2011 10:30:27 +0000

Some campaigns are different. Sony’s “Long Live Play” PS3 Campaign may be one of them. Playstation brand’s ad agency Deutsch Inc. really did a great job. But just check it out…

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Post tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Gaming, Ideas, Lifestyle, sony, visual, We like

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Mobile Campaigning. Sweden’s Safest Hands.

Gerald — Tue, 04 Oct 2011 09:11:03 +0000

Ah nice! My colleague Oskar shared this link of one of his favorite campaigns right now: Sweden’s Safest Hands – a vert smart Mobile competition by the Swedish Post.

Actually it’s a type of campaign we have seen before. But the time-relevance and the densitiy of post offices makes this one extremely cool. Oh…and the app looks pretty nice as well. I can imagine this really works for the Swedish Post. Great idea.

Here is how it works:

The agency is akestam holst. And I don’t know what that means. Unfortunately.

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Post tags: App, Apps, Campaign, Cool, Creativity, Funny, Mobile, Sweden, We like

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Exit Deutschland. Trojan Shirts for Nazis.

Gerald — Tue, 09 Aug 2011 10:43:34 +0000

It is sad enough that it is 2011 and we still need organisations such as Exit Deutschland. Even though Fascists only play an inferior role in Germany’s political system, they are very present in some parts of Eastern Germany. And that’s where organisations such as Exit play a pivotal role in offering alternatives for people who know nothing but their hateful community.

Exit Deutschland is an organisation that tries to help members of the fascist scene to leave their (quite often very violent) peer group. In order to get their message across they just designed a very smart ‘Trojan Shirt’.

For the 9th time Germany’s right wing NPD party was allowed to stage a festival called ‘Rock fuer Deutschland’. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to Festival visitors. The idea: The shirt actually looks like stuff any Fascist likes (‘Hardcore Rebels. Nationalistic and free’ + skull). But once the guys came home after the Festival and washed their shirts the shirt revealed a different message: ‘What your T-shirt can do, so can you – we’ll help you break with right-wing extremism’ + a contact number for Exit Deutschland.

24 hours after the Festival NPD watchdogs sent out SMS warnings to the festival guests. 250 out of 600 guests got a T-Shirt.

Well done Exit. At last one ‘Trojan marketing concept’ with a Political attitude. Learn more on their site and like them on Facebook. (via Happyschnitzel)

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Post tags: Cool, Creativity, Exit, Experimental, Funny, Germany, Ideas, People, Politics, visual, We like

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We Like. Credit Card Payment via Webcam.

Gerald — Wed, 27 Jul 2011 11:58:16 +0000

Every morning I am trying to fight my way through the world’s startup concepts on betali.st and other sites. And to be honest, most digital enterpreneurs do not have very good ideas.

Jumio Netswipe is different. Sounds like just another startup that…connects you with your friends/let’s you check in to dog poo. But it’s actually extremely purposeful. It’s the first Creditcard payment provider that scans your card via webcam. And yes, I think this really is pretty cool and can potentially be used in the future.

Jumio introduces Netswipe from Jumio Inc. on Vimeo.

via Netzwertig

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Post tags: Cool, Creativity, ecommerce, Experimental, Future, Ideas, Jumio, Tech, Tools, We like

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Genius. Diesel launches Excelbook.

Gerald — Sat, 18 Jun 2011 13:20:57 +0000

I just stumbled upon this wonderful concept gem: the Diesel Excelbook. Even though its branding value as an application is close to zero it is just one more amendment to the great platform that Diesel created with its Be Stupid philosophy. Simple, fun, stupid…well done Diesel. Check out the video…it is pretty selfexplanatory.

via Digial Buzz Blog

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Post tags: Apps, Brands, Campaign, Cool, Creativity, Diesel, Experimental, Facebook, Fashion, Funny, Ideas, Lifestyle, Media, Tech, Tools, We like

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Sweet. Sagres sculptures a Chocolate Website.

Gerald — Wed, 15 Jun 2011 14:05:04 +0000

I am not entirely sure how I should feel about a chocolate-flavored stout. But at least it’s a novelty – both as a product as well as an interactive experience. Portugese brewer Sagres has just launched a website made of real chocolate to promote its new “Sagres preta chocolate”. To make the interactive experience become as choco as possible the whole website was designed and sculptured by chocolatier Victor Nunes before it was photographed to become components for the online venue. (via adweek)

Here is the making of

Here is the beautiful result.

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Post tags: Beer, Brands, Cool, Creativity, Design, Funny, Ideas, Interface, Sagres, visual, We like, Website

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Gaming. EA’s Call of Duty Elite explained by TheLegendofKarl.

Gerald — Fri, 03 Jun 2011 08:01:06 +0000

For me as a digital market guy the gaming industry is in many ways a blueprint for what is happening later on social networks, mobile phones and on websites. Gamification? I think the concept of social networks itself was invented by the game industry years before anybody ever heard of Facebook. For years many games had more social network elements embedded than many social campaigns today. Do for example check out the new Call of Duty Elite trailer which is all about EAs new multiplayer service. It’s not a campaign, it’s not a mobile app – it’s a pretty comprehensive social product which will now become organic part for some of the most popular entertainment products ever.

Thanks to creativity online for the link.

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Post tags: Black Ops, Brands, Cool, Creativity, EA, Funny, Gaming, People, Social Gaming, Social Networks, Strategy, Tech, Tools, We like

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