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Ideas. Hyper Island Kids Hack the Post Office Queue.

Gerald — Tue, 15 May 2012 16:51:27 +0000

Many of you have probably heard about Hyper Island. The Swedish educational concept essentially promotes life long learning and has “produced” some of the most talented creative young talents I ever worked with. Hyper Island was always much more than a school. It is an attitude, a network, a way to see the world. And beyond the original school in Karlskrona they now also offer Master Classes in Stockholm, London, Manchester and New York.

Hyper Kids like to play with things and experiment a lot. And most of the solutions they develop is a lot more than just aesthetically creative but a creative solution for a problem.

I just stumbled upon this little gem – a rather smart mobile way to hack the queue (link). It was developed by students from Hyper Island Manchestere and I thought you will like it…

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Post tags: Cool, Creativity, Experimental, Hyper Island, Ideas, Mobile, Tech, Tool, We like

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Ray Ban’s Bright Light. For Once a Branded App That Makes Sense.

Gerald — Thu, 10 May 2012 11:44:47 +0000

Oooooh brands and mobile apps. Yes, all of them want ‘something mobile’. No, just few of them should actually develop an app. The formula is simple: Nobody is interested in commercials and even fewer people are interested in branded apps. Except if they have a purpose.

Bright Light by Ray Ban may be such a rare case of a purposeful mobile application that even has a brand value. Check out the video below and tell me what you think. By the way: Ray Ban is my brand of the day anyway because of this fantastic print ad.

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Post tags: Brands, Bright Light, Cool, Ideas, Lifestyle, Mobile, Nike Plus, Ray Ban, Sun, Tools, We like

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Awkward Badges. I want Foursquare to use these!

Gerald — Thu, 19 Apr 2012 15:51:19 +0000

Tastefully Offensive has just posted a set of potential future Foursquare badges that might breathe in new life to the…kind of…stagnating platform. Also easier to get them.

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Post tags: Cool, Creativity, Fake, Foursquare, Funny, Ideas, Location, People, Truth, We like, World

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Dutch Advertising FTW. Charlie Sheen goes 0% with Bavaria.

Gerald — Thu, 12 Apr 2012 11:25:55 +0000

Just a couple of months after making Hugh Hefner drink Bavaria the Beer brand now promotes its alcohol-free range again…with known Alcoholics as testimonials.

First Don Johnson, then Mickey Rourke. And of course it is now Charlie Sheen to defend the freedom of drinking 0% beer. The campaign comes from Selmore Amsterdam.

Via Amsterdam Ad Blog

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Post tags: Advertising, Agencies, Alcohol, Amsterdam, Brands, charlie sheen, commercial, Creativity, Food, Funny, Ideas, selmore, TV, We like

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How to Stage B2B. Scania – The Best Driver in the World.

Gerald — Thu, 01 Mar 2012 12:31:09 +0000

I just stumbled upon this (a bit longish) video by Crispin Porter at the site of my friends from Creative Criminals. The film shows how exciting B2B can be if you let it. The task is simple: Swedish truck manufacturer Scania created a competition for truck drivers. The goal is to find the most skilled driver in the world. And this is how it looks like…

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Post tags: B2B, Cool, CPB, Creativity, Ideas, Scania, We like

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High Five FirstBank. Great Super Bowl Commercial.

Gerald — Sat, 28 Jan 2012 11:19:22 +0000

Yes, that Creative Director had balls to present this concept to the client. Love it.

FirstBank – Super Bowl Commercial from TDA_Boulder on Vimeo.

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Post tags: Advertising, Cool, Funny, Ideas, Super Bowl, Truth, TV, We like

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We definitely like: Chevrolet’s ‘True Story’.

Gerald — Fri, 25 Nov 2011 10:29:58 +0000

Fantastic commercial, Chevy. With 5 minutes it is a bit too long to enthuse everyone. But dear Chevrolet: Do yourself a favour and turn your boring Youtube channel into a hub for your consumer’s childhood memories. That’s a great story. And even though I as a European have no personal memories of Chevy – I guess a lot of Americans do.

Thx to Creative Criminals. More ‘stuff we lik e’ here.

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Post tags: Ads, Automotive, Brands, Creativity, history, People, Storytelling, We like

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Stuff We Like. Selfcontrolfreak’s Interactive Videos.

Gerald — Thu, 20 Oct 2011 13:13:14 +0000

Last night I attended Amsterdam’s Pechakucha Night at Roest. Most of you probably know the concept: Random people present their business concept/idea/art theory/whatever on 20 slides and they only have 20 seconds for each page before a heartless Powerpoint algorithm switches to the next one. The one person that definitely stood out for me was Olivier Otten – a young Dutch Creative/Developer who tries to play with very playful ways to interact with video under the name Selfcontrolfreak.

I don’t want to say much more. Just one thing. Gamification is not about badges and check-ins. Traditional playful, interactive metaphors have been around since the 1990s. But even two decades later I know of few platforms which are as much fun as this one.

Check out his 22 simple, playful video examples and start playing with Selfcontrolfreak.

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Post tags: Amsterdam, Cool, Creativity, Experimental, Funny, Gaming, intelligent, Pechakuchanight, People, selfcontrolfreak, Tech, video, visual, We like

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Great Ads. Sony PS3, Long Live Play.

Gerald — Thu, 06 Oct 2011 10:30:27 +0000

Some campaigns are different. Sony’s “Long Live Play” PS3 Campaign may be one of them. Playstation brand’s ad agency Deutsch Inc. really did a great job. But just check it out…

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Post tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Gaming, Ideas, Lifestyle, sony, visual, We like

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Mobile Campaigning. Sweden’s Safest Hands.

Gerald — Tue, 04 Oct 2011 09:11:03 +0000

Ah nice! My colleague Oskar shared this link of one of his favorite campaigns right now: Sweden’s Safest Hands – a vert smart Mobile competition by the Swedish Post.

Actually it’s a type of campaign we have seen before. But the time-relevance and the densitiy of post offices makes this one extremely cool. Oh…and the app looks pretty nice as well. I can imagine this really works for the Swedish Post. Great idea.

Here is how it works:

The agency is akestam holst. And I don’t know what that means. Unfortunately.

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Post tags: App, Apps, Campaign, Cool, Creativity, Funny, Mobile, Sweden, We like

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