Posts Tagged ‘We like’
Tipp Experience. Shoot the Bear.
September 2nd, 2010 • View Comments Ideas
Tags: Brands, Cool, Creativity, Funny, Ideas, TippEx, visual, We like
Wow. Just wow.
Try…
- …is a bear
- …marries a bear
- …plays with a bear
- …has sex with a bear
- …cooks a bear
- …makes a bear
- …shoots a bear
Genius. An Open Letter to All of Advertising and Marketing.
August 20th, 2010 • View Comments We like
Tags: Consumers, Cool, Funny, letter, Truth, We like, World
Ah, great!
Read the following letter. It’s a letter about cocreation and crowdsourced ad campaigns by a user who simply does not want to participate. I love the brilliant laconic truth of it. And even though I don’t know who Brian is, his words of wisdom will never be forgotten – ‘I want to eat tasty sausages. I don’t necessarily want to upload videos.’ (via PSFK and JohnnieMoore)
OMFG. Brands and Social Media in China.
August 11th, 2010 • View Comments Brands, Social, Underway
Tags: Brands, Business, China, Prediction, Presentation, Report, Social, Social Influence Marketing, Strategy, Trends, Truth, We like, World
Sometimes when you do research on tech adaption worldwide you get the impression it is completely enough to look at figures from the U.S. Take for example the excellent ‘State of the Blogosphere 2009‘ report by technorati. It presents all the charts and 
diagrams you need if you research statistics on blog usage….but if you dig a little bit deeper you find out that it’s actually nothing but a study about the American blogosphere.
This is particularly interesting if you take a serious look at the figures. China for example has surpassed the U.S. in social media usage last year. According to Netpop almost every Chinese online user is part of a social network. There are three times more bloggers per online user in China compared to the U.S. No major study will explain an average European or American strategist what these people do, what they talk about and how to engage them. By the way, we are talking about 1.6 billion Chinese and billions of Asians that I did not even consider in this calculation.
Check out this deck by Ogilvy One Shanghai (via Giles) about the connected Chinese digital landscape which is absolutely stunning. And afterwards do me a favor and answer one question: Is it actually possible to understand and lead the complexity of this world from a desk in Frankfurt, Paris, Amsterdam or London and to make the right decisions? How can we build cross cultural knowledge which is so important to get away from our subjective western perspective?
Case Study. Old Spice Guy flexes his Muscles.
August 5th, 2010 • View Comments Ads, Strategy, We like
Tags: Adaptation Marketing, Ads, Agencies, Brands, Case Study, Creativity, Funny, Ideas, Old Spice, Presentation, Social Influence Marketing, Truth, We like, wieden & kennedy
Yes, we all love Old Spice now. No, it was not at all unsuccessful. In fact Wieden + Kennedy did not only stage a highly entertaining stunt with ‘the man your man could smell like’ – obviously it had exactly the effect a great campaign is supposed to have. It sold stuff.
I admit, ad agency case studies should always be watched with a certain skepticism. But hey, the best social media first ad campaign of the 21st century rocks big time (via adweek).
Brew Dog. The World’s Strongest Beers now also served in Dead Squirrels.
Juli 26th, 2010 • View Comments Brands, Business, Experimental, Social Business
Tags: Beer, Brew Dog, Cool, Creativity, ecommerce, Experimental, Funny, Ideas, Long Tail, Strategy, visual, We like, World
If there is one thing that I like about e-commerce it is the beauty of the long tail. You know what I am talking about – bizarre niche products and, sometimes, even more bizarre ways to market them.
Talking about bizarre…
Get to know Brew Dog, a brewery from North-East scotland. What the scots do is simply to c
reate some of the strongest beers on earth. Being sold under names such as ‘Tactical Nuclear Penguin‘ or ‘Sink the Bismarck‘ we are talking about beer with 32% – 50% ABV!!! That’s more than most vodkas have.
And long tail is what Brew Dog is all about
Beer was never meant to be bland, tasteless and apathetic. (…) We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.
As a German I particularly like their little personal war with my Fatherland. I think not one product was named ‘Sink the Bismarck‘ since 1941. But hey, in Brew Dog’s case it’s absolutely alright. I mean they serve their beer in squirrels. That’s just genius!
Check out Brew Dog’s products, read their blog and buy their dead squirrel beer. They deserved it.
And here is the brilliant new video of the guys, announcing the strongest beer on earth, called ‘The End of history‘ which weighs about 55% ABV (OMFG)!!!
I am a fan. And here is the clip…
Idiot Spotting. This is why we need The Onion.
Juli 21st, 2010 • View Comments We like
Tags: Cool, Funny, the onion, Viral, We like, World
There are a million reasons why planet Earth needs America’s finest satirical magazine ‘The Onion‘. For example because of this hilarious report, or this, or that.
But one of the most important reasons is – for quite some time ‘The Onion’ helps us identifying 100% irony free idiots. I think, in this regard it is, in a way, very related to Ed Hardy wear. But this time a report by the magazine was even more effective than usual.
What happend? Just recently an old Onion satire video from 2007 resurfaced that – well – reveals a ‘diabolic’ Martial Law plan by the evil U.S. central government which is all but transparent. This is the Onion’s video.
After popping up, this video spread like wildfire among gun loving teaparty-freaks of the midwest. Simply because they did not understand its humor and expect their pot smoking communist nazi president to be behind ‘the plan’. What a bunch of morons!
Follow the trail of insanity (click on the pic below to zoom in).
We like. The new Old Spice Commercial.
Juni 30th, 2010 • View Comments Ads
Tags: Ads, Brands, Cool, Creativity, Funny, Ideas, Old Spice, We like, wieden & kennedy
Hooooooray. It’s the new Old Spice commercial. You know the campaign, don’t you? Wieden + Kennedy’s commercial has just scooped the Cannes Grand Prix. And I think even die hard social evangelists would agree – this is advertising we like to see and share. (via)
I am now on a boat.
I’m a Mac, and I’m a PC. And both of us have a dirty secret.
Juni 28th, 2010 • View Comments Business
Tags: Business, Charity, Minerals, NGO, Politics, Supply lines, Truth, War, We like, World
There are not only Diamonds from Sierra Leone that fuel conflicts and add millions of dollars to the pockets of warlords. Crucial components of both, PCs and Macs, are made of minerals from areas that suffer from grim civil wars. Or to put it another way – with every MacBook we buy we spill money into the wallets of some of the worst war criminals of our age. Especially the horrible civil war in Congo is fueled by the profits of tech minerals such as tin, tantalum and tin – 183 million dollars last year alone.
NGO Raise hope for Congo asks tech companies, institutions and end consumers to avoid using or buying products that are built with conflict minerals. I hope they will make their voice heard and generate an impact that really makes a change.
Ideas. In Memoriam to all that have not made it.
Juni 14th, 2010 • View Comments Ideas
Tags: Agencies, Brands, Cool, Creativity, Fun, Funny, Ideas, Truth, We like, World
Brilliant!
This year Argentina’s Lapiz de Platino Festival made an advertising dedicated to those ideas that are no longer with us. It is basically what all of us know condensed into 3.40 minutes. Thanks to the strategy web for the link. Reminds me very much of Truth in Advertising.
Roger Wilco. The Tenets of Digital Strategy.
Juni 10th, 2010 • View Comments Strategy
Tags: Diagram, Ideas, Philosophy, Social Influence Marketing, Strategy, Truth, We like, World
After trying to define the difference between traditional and digital strategy (if there is any) I still have no perfect answer. This sketch by Mike takes us at least one step closer to a solution of the problem.
Thanks to Mike Arauz, Via We are Social.
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