Posts Tagged ‘We like’
IKEA. Do You Need a Hand?
März 11th, 2010 • Comments Ads
Tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Grabarz & Partner, Ideas, IKEA, Print, visual, We like
There are ads and then there are ads. The clever, simple and intriguing idea below does three things at once (which is not common for German creation anymore): It describes a problem, it solves it using the brand’s means and it’s not just award-focused Zombie creation. High five Grabarz & Partner. I love it.
Agency Strike. Belgian Agencies show the Finger.
Februar 9th, 2010 • Comments We like
Tags: Agencies, Business, Cool, Experimental, Funny, Ideas, Pitch, Truth, We like, World
Basically it’s an update to my post from yesterday which reacts on Bud’s article about the future of agencies. Today the agencies of Belgium went on strike to protest against the erosion of pitch norms. They synchronized their websites to display one message which you can click through one after another and jump from website to website – an impressive act of resistance against what seems to be the sad truth in the industry nowadays.
I have posted the screenshots of all 14 pages below. The virtual strike will only last for a week.
adidas. Preparing the Social Push for NBA All–Star Weekend.
Februar 5th, 2010 • Comments Brands, Experimental, Social
Tags: 180, Adaptation Marketing, adidas, Agencies, Brands, Cool, Creativity, Dwight Howard, Experimental, Ideas, Riot, Sharing, Social Influence Marketing, Strategy, TBWA, Tools, We like
For about three years I worked on various adidas accounts here at my employer, Neue Digitale / Razorfish. That’s why I’m pretty interested to watch what the brand is up to when it comes to new digital (mainly social) concepts. In fact, the days of big digital presentations are over are getting reinterpreted at adidas HQ, Amsterdam.
On NBA’s All-Star Weekend Orlando Magic Center Dwight Howard takes the lead in a push by 180/TBWA Riot and adidas to socialize….umm…..big shiny ad productions. They will air a 30-second spot starring the basketball god which unlocks more Howard-related content the more it is shared. Additionally it will be intertwined with the website and a Youtube channel.
Andes Teletransporter. The liberation of Men has begun.
Januar 22nd, 2010 • Comments Ads, Ideas, We like
Tags: Ads, Beer, Brands, Cool, Creativity, Food, Funny, Ideas, Insights, We like
Davaidavai is not so much into blogging about stuff that you will read anywhere else…as long as you can operate twitter. No iSlate, no Coke Happiness Machine, no google buys XYZ here.
But this little campaign here is surprisingly still pretty unknown and it will surely run for a couple of Lions. The Andes Teletransporter Idea is based on a more than simple insight and translates it into a cool, funny mechanism for the Argentinian beer brand.
Awesomeness. Your Move BMW.
Januar 10th, 2010 • Comments Ads, Media, We like
Tags: Ads, Automotive, bmw, Cool, Creativity, Funny, Ideas, Media, mercedes, Out of Home, We like
Taken somewhere on the streets of Santa Monica. Adaptive Brand Marketing as we love it (via). Click the picture to see it fullsize.
Copenhagen Zoo. The wildest place in town.
Dezember 28th, 2009 • Comments Allgemein
Tags: Ads, ambient, bus, Cool, Creativity, Funny, Idea, visual, We like
A couple of blogs have published great galleries of bus ads lately. Check out Inventorspot and Oddee for example. But I particularly liked this new Bus ad by Bates Y&R, Copenhagen for the local zoo. Check out this nice piece of ambient media. Wow! (via adsoftheworld)
Digital Magazines. Another future for print.
Dezember 18th, 2009 • Comments Ideas, Tech
Tags: Cool, Creativity, Experimental, Future, Ideas, Prediction, Presentation, Print, Tech, Trends, UX, visual, We like, World
Is print dead? If you read my own headlines you will find out that I am undecided as well. I am sure that the majority of mainstream print media nowadays is doomed. But, I think that some traditional print media products might reinvent themselves. Lately Outsider Magazine and Esquire came up with remarkable experiments in this sector.
Publishing thinktank Bonnier plus its partner Berg London have come up with this cool vision of how magazine UX might evolve. It’s a concept video and does not exist yet. But the concept convincingly uses digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It illustrates one possible vision for digital magazines in the near future.
Trends. Most Contagious 2009 is live…and kicking.
Dezember 17th, 2009 • Comments Allgemein
Tags: Business, Contagious, Cool, Creativity, Experimental, Future, Ideas, Prediction, Presentation, Reports, Strategy, Trends, visual, We like, World
Contagious Magazine is one of the really good providers of quality content about global trends in marketing (do also check out trendwatching.com and PSFK among zillions of others). Apart from the magazine and DVD, Contagious also provides a pretty cool online resource, weekly newsletter, events & consultancy service, in-depth media reports and intelligence ‘Feeds’ for advertisers and agencies.
Now they have published their annual review for Global trends in Marketing last year, Most Contagious 2009. It contains quite a pile of more or less known trends from design, technology, and real time media, summarized in a more than nicely designed document. A great compendium of everything that’s dynamic nowadays in our business.
They asked their readers to share the link to the PDF. So here it is – the link to Most Contagious 2009.
Great Ads. Que Sera, Sera?
Dezember 10th, 2009 • Comments Ads, Brands
Tags: Ads, Brands, Creativity, Funny, Idea, We like
Absolut. 25 years in fantastic ads.
Dezember 7th, 2009 • Comments Ads, Brands, Classics
Tags: Absolut, Ads, Branding, Brands, Classics, Cool, Creativity, history, Lifestyle, Print, visual, We like, World
My friends at Creative Criminals have published this fantastic compilation quite a while ago. But it is still worth taking a look at: For over 25 years Absolut vodka has run a simply überinspiring advertising campaign. The well known bottle of Absolut is formed in the shape of a tradtional Swedish medicine flagon. It may be hard to use for bartenders but the shape was an inspiration for their print campaign which just does one thing: Position the product as hero.
Check out the ad compilation here.
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