IKEA. Do You Need a Hand?

März 11th, 2010 • Comments Ads
Tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Grabarz & Partner, Ideas, IKEA, Print, visual, We like

There are ads and then there are ads. The clever, simple and intriguing idea below does three things at once (which is not common for German creation anymore): It describes a problem, it solves it using the brand’s means and it’s not just award-focused Zombie creation. High five Grabarz & Partner. I love it.

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Social Networks. Age is definitely more than just a number.

Februar 28th, 2010 • Comments Reports, Social
Tags: age, Cool, Diagram, pingdom, Presentation, Reports, Social, Social Networks, Strategy, Trends, visual, World

First of all follow Pingdom on twitter. Seriously.

Secondly, it is not common for me to quote the research results of one thinktank for the second time in two days. Here I will make an exception. Simply because Pingdom respects the golden rule of being quoted on the social webs in perfect harmony with the four key elements of social nerd buzz:

• do the research/poll/well argumented guess about Planet Earth
• follow up with number crunching (if there are numbers)
• draw a great looking diagram
• tweet the hell out of it

Today we talk about age distribution and social networks. It’s neither a secret nor surprising that there is an age gap between LinkedIn and Twitter. But as long as you don’t nail down this fact into a diagram you don’t make a point on the intertubes. Right? Right.

Here we go…

Fact: Age distribution in social networks varies among social networks

High five! We are number one. If you are a 36 year old tech savvy, male, digital nerd the following diagram enlightens you with one key information – you will meet the ones you like (and who are like you) over and over again. Your mom probably isn’t yet a registered member of Facebook and your teenage cousin probably isn’t as well. But be prepared for the next generation to be 150% part of the game. Unfortunately they are not really relevant yet marketing wise (but they will follow….muahahahahahahahahahahahaha).

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Making it Move. How Content gets Social.

Februar 25th, 2010 • Comments Social
Tags: Content, Diagram, Process, Social, Social Influence Marketing, Strategy, visual

The following diagram may look a little confusing in the first place. And it does not even answer most questions you might have. But it’s a good overview about one of many different social media processes (if done correctly). Unfortunately the figures in this diagram are without connection to a certain project. I simply found no additional information added to the visualization by its creators Social Reflexion. Anyway it’s a good overview about a huge archetypical (U.S.) social seeding process.

Coke. Let Fans Be First.

Februar 16th, 2010 • Comments Brands, Social, Strategy
Tags: Brands, coke, Experimental, Fans, Lifestyle, Presentation, Social Influence Marketing, Strategy, Trends, visual

As my everyday work revolves around modelling a brand’s reaction to the social revolution it’s particularly interesting to watch big established companies opening up. It’s simple to socialize threadless or Zappos (well they are social from the start) but how about the big players? How about Coke – the stereotype of a modern brand. How do they react on the active user after having spent zillions of ad dollars for more than 100 years.

This deck describes Coke’s approach to social. ‘Fans first’ is a deck by Coke’s Group Director of Interactive Marketing Michael Donnelly – a man who is well known for trying out new things. Even though I do not agree with Culture Buzz’ claim “this deck tells all“, it at least defines a new, broad social ecosystem for Coke. An ecosystem in which a brand has to follow its users instead of the other way around. Personally that’s my key takeway from these slides.

And here is the deck – Coke. ‘Fans First’

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Trends. The Info Snob Lifecycle.

Februar 15th, 2010 • Comments Trends, Twitter
Tags: Diagram, Trends, Truth, Twitter, visual, World

Getting the latest news can be a fetish thing when you’re well connected. Thanks to twitter or (maybe) google Buzz you have the choice: Being at the top of the information pyramid or the idiot who retweets breaking news two weeks after it happened. Here is a completely not data driven, but nevertheless pretty accurate visualization of a twitter trend lifecycle. Thanks to Meg Pickard for the wonderful diagram (and Dustin for the link) even though it’s a little bit older. Yeah, I am the idiot this time…

Apps. An Explosion is underway.

Februar 2nd, 2010 • Comments Mobile
Tags: Android, Apps, Business, Diagram, iPhone, Lifestyle, Mobile, Prediction, Smartphones, Strategy, Trends, visual, World

Ooooh! Aaaaaah! 2010 is the year of the mobile, social, social CRM, IPTV App. No matter how realistic that is, check out this lovely piece of info visualization from the Fast company. Because according to Gartner an app explosion is underway. A developement which is closely intertwined with smartphone sales. Word up!

Charlie Brooker. Your Own News Report Template in a Nutshell.

Januar 30th, 2010 • Comments Experimental
Tags: bbc, communication, Cool, Funny, Ideas, News, Presentation, Truth, TV, visual, World

Oh, and as I was in the process to write about cynical DIY ways to create your own PR drama, here is a brilliant analogy – creating your own dramatic news flick out of nothing. Or to be more precise, creating something which looks like news but is just a format. The Guardian’s Charlie Brooker demonstrates a literal version of any piece of outdoor news report on TV nowadays. It looks serious. And by god, it is (via brandflakesforbreakfast).

Figures. The Gaming Industry.

Januar 19th, 2010 • Comments Business, Games, Trends
Tags: Business, Future, Games, Gaming, Strategy, Trends, visual, World

We all love Info visualizations. Similar to the ones by The Oat Meal this one explains us the wonderful world of video games. The gaming industry succeeded in becoming the #1 entertainment sector, to be at the forefront before music and movies. And even though there was a drop in video game sales in 2009, it’s quite impressive to see the industry recover.

Here are a couple of figures revolving around this industry. Don’t forget to check out the numbers behind the adult movie industry as well (thx to geekologie).

The World. How Much Web How Fast?

Januar 4th, 2010 • Comments Allgemein
Tags: Diagram, Price, speed, Tech, visual, World

Damn it Japan. Here is the average internet speed and price for it worldwide according to the ITIF Broadband Rankings. And Japan and South Korea seem to lead pretty much. Please click here or on the picture to see it full size.

Copenhagen Zoo. The wildest place in town.

Dezember 28th, 2009 • Comments Allgemein
Tags: Ads, ambient, bus, Cool, Creativity, Funny, Idea, visual, We like

A couple of blogs have published great galleries of bus ads lately. Check out Inventorspot and Oddee for example. But I particularly liked this new Bus ad by Bates Y&R, Copenhagen for the local zoo. Check out this nice piece of ambient media. Wow! (via adsoftheworld)