Tipp Experience. Shoot the Bear.

September 2nd, 2010 • View Comments Ideas
Tags: Brands, Cool, Creativity, Funny, Ideas, TippEx, visual, We like

Wow. Just wow.

Try…

• …is a bear
• …marries a bear
• …plays with a bear
• …has sex with a bear
• …cooks a bear
• …makes a bear
• …shoots a bear

Toxic Avenger. N’importe comment.

August 27th, 2010 • View Comments Allgemein
Tags: Music, Prediction, Social, Tech, Trends, visual, World

Toxic Avenger‘s new video ‘N’importe comment’ carries the social graph to the extreme. It’s an almost scary vision what you can see in the video below…but I think we are not so far away from it. Thanks to thestrategyweb for the video.

HTML5. A Great Intro to What is New.

August 23rd, 2010 • View Comments Tech
Tags: Agencies, Blast Radius, Cool, Development, flash, HTML5, Prediction, Presentation, Tech, Tools, Trends, visual

When you start a new job it is always extremely interesting to find out about your coworkers after a while. Who is this guy across the table actually? And what did he or she do before we actually started collaborating?
One of my new colleagues who really surprised me is Bobby van der Sluis.

Bobby is Technical Experience Director here at Blast Radius, Amsterdam and a veteran of Flash Development. He is author of UFO and co-author of SWFObject 2 (along with a lot of other projects), which are both well-known open source JavaScript libraries for detecting the Adobe Flash Player and embedding Flash content in web pages. In addition to that he does publish articles at A list apart quite often and speaks at conferences. Oooh….and he is also a very nice guy – a fact that should not go unnoticed here as well.

Anyway, last week Bobby held a very insightful presentation about Flash HTML5 and his personal perspectives on its progress. It is interesting to watch Flash veterans such as Bobby to reinvent their job profiles and start developing on a similar  different platform.

Here is Bobby’s presentation. Check out his blog as well and follow him on Slideshare.

Bizarre. My Tram Station is an Outdoor Award Entry.

August 22nd, 2010 • View Comments Ads
Tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World

I work pretty much in the center of Amsterdam. I love the city. But to be honest, there are nicer places than Leidseplein, the square nearby which opens the gates to the touristic part of the city.

What I find really bizarre (beyond stoned German teenagers) is Leidseplein’s tram station. In fact, it’s not a tram station – it is a living Cannes Outdoor Lions Award entry for the city’s agencies. Every second week the tram station is in the center of another expensive outdoor ad idea that you cannot see anywhere else. It’s the kind of stuff that you see in award videos. The kind of idea that is getting sold to award jurys as a globally executed ad campaign, while in fact we are talking about one tram station at Leidseplein.

This week it’s 180 TBWA\BEC with adidas F50 Lightspeed.

A couple of weeks ago it was some fantasy motion picture…

Read more »

google. A not so evil look back on its History.

August 9th, 2010 • View Comments Brands
Tags: Business, google, history, net neutrality, Presentation, Truth, visual, World

google sure does combine many elements of a modern tech fairy tale. It is extremely successful (please, don’t mention social networks now), it did not exist 15 years ago and started with a very philanthropic vision…at least they tried. While the company still pretends to stick to its ‘Don’t be evil‘ mantra, others call it ‘a company on steroids with fingers in every industry’. The glass is always half full or half empty, right?

Google UK has now staged a (very) quick look back at the its history over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome. Enjoy the cute little animations and in case you are keener on a more critical view of the brand, try the Beast File. (via)

Brew Dog. The World’s Strongest Beers now also served in Dead Squirrels.

Juli 26th, 2010 • View Comments Brands, Business, Experimental, Social Business
Tags: Beer, Brew Dog, Cool, Creativity, ecommerce, Experimental, Funny, Ideas, Long Tail, Strategy, visual, We like, World

If there is one thing that I like about e-commerce it is the beauty of the long tail. You know what I am talking about – bizarre niche products and, sometimes, even more bizarre ways to market them.

Talking about bizarre…

Get to know Brew Dog, a brewery from North-East scotland. What the scots do is simply to c

reate some of the strongest beers on earth. Being sold under names such as ‘Tactical Nuclear Penguin‘ or ‘Sink the Bismarck‘ we are talking about beer with 32% – 50% ABV!!! That’s more than most vodkas have.

And long tail is what Brew Dog is all about

Beer was never meant to be bland, tasteless and apathetic. (…) We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.

As a German I particularly like their little personal war with my Fatherland. I think not one product was named ‘Sink the Bismarck‘ since 1941. But hey, in Brew Dog’s case it’s absolutely alright. I mean they serve their beer in squirrels. That’s just genius!

Check out Brew Dog’s products, read their blog and buy their dead squirrel beer. They deserved it.

And here is the brilliant new video of the guys, announcing the strongest beer on earth, called ‘The End of history‘ which weighs about 55% ABV (OMFG)!!!

I am a fan. And here is the clip…

Read more »

Maslow Revisited. The Hierarchy of Internet Needs.

Juli 23rd, 2010 • View Comments Allgemein
Tags: Diagram, Funny, Truth, visual, World

In his 1943 paper ‘A Theory of Human Motivation’ Abraham Maslow presented the hierarchy of needs for the first time. His hierarchy of needs describes the most basic requirements of a human being, commonly shaped as a pyramid. It was finally featured in his 1954 book ‘Motivation and Personality’. Thanks to Pleated Jeans we have now a contemporary definition of Maslow’s concept – Maslow’s hierarchy of internet needs.

Thanks so much, Pleated Jeans. No really. Thanks.

Social Activation. An Overview about U.S. Grocery Chains.

Juli 8th, 2010 • View Comments Brands, Business, Social
Tags: Brands, Business, Diagram, Facebook, Groceries, Social Media, Twitter, US, USA, visual

First up, I hate info visual wallpapers. They just seem to pop up everywhere and there is nothing which has not yet been transferred into an info visual of some sort. But there also are the good ones.

The following diagram by Pace Communications gives a good, brief overview about fans and followers of U.S. grocery chains. No doubt, this is quite a specialized market. Nevertheless you can spot the relevance of Facebook and Twitter (in comparison to Youtube and Flickr) for these major companies – with Walmart and Wholefood being frontrunners here. At least as long as you accept fans and followers as indicators of social activation.

Eye Candy. 100 Beautiful Slides from Cannes.

Juni 29th, 2010 • View Comments Business
Tags: Agencies, Award, Awards, cannes, Cool, Creativity, Ideas, Presentation, Underway, visual

I may neither be a fan of advertising award shows nor of what is said on award shows. But if there is one thing I like about them (beyond drinks and food) it is well designed powerpoint slides. All of us have seen a couple of really ugly, undigestible slides in their lifes. So check out these PPT posers that were just presented in Cannes… (via)

Hot Wheels. Now that’s a Media Award.

Juni 24th, 2010 • View Comments Brands, Media, We like
Tags: Brands, Cool, Creativity, Experimental, Ideas, Kids, Media, Mexico, Ogilvy, Out of Home, Toys, visual

Good idea, Ogilvy Mexico. The big boy looking down to the thousands of cars roaming Mexico City’s streets is a little bit scary. Nevertheless it’s just a perfect Media buy for Hot Wheels. No doubt, this is one, not mainstream applicable Award Idea. But I have to admit it’s a nice one. (via Ibelieveinadv)