Stuff We Like. Selfcontrolfreak’s Interactive Videos.

Oktober 20th, 2011 • Experimental, People, Tech, We like
Tags: Amsterdam, Cool, Creativity, Experimental, Funny, Gaming, intelligent, Pechakuchanight, People, selfcontrolfreak, Tech, video, visual, We like

Last night I attended Amsterdam’s Pechakucha Night at Roest. Most of you probably know the concept: Random people present their business concept/idea/art theory/whatever on 20 slides and they only have 20 seconds for each page before a heartless Powerpoint algorithm switches to the next one. The one person that definitely stood out for me was Olivier Otten – a young Dutch Creative/Developer who tries to play with very playful ways to interact with video under the name Selfcontrolfreak.

I don’t want to say much more. Just one thing. Gamification is not about badges and check-ins. Traditional playful, interactive metaphors have been around since the 1990s. But even two decades later I know of few platforms which are as much fun as this one.

Check out his 22 simple, playful video examples and start playing with Selfcontrolfreak.

Soulbot 3000. Looks great, safely contains human Souls.

Juli 20th, 2011 • Experimental
Tags: Cool, Creativity, Design, Experimental, Future, Ideas, Presentation, products, video

They say that we all lose 21 grams at the exact moment of death. They say that it’s the weight of the human soul. Soulbot 3000 is now able to contain this amorphous mass: The Soul. Thanks to Andreas Wannerstedt for making Soulbot 3000 possible.

(via Fubiz)

Web Videos. Evian Rollerbabies vs VW’s The Force.

Februar 22nd, 2011 • 1 comment Social
Tags: Brands, Creativity, Evian, Experimental, Facebook, Sharing, Social, Social Influence Marketing, Social Networks, Twitter, video, Viral, VW, youtube

Even though I would like to shoot myself every time I hear the term ‘viral video’ there certainly is a social trigger that turns TV commercials into something users like to share online. Some of the most successful examples over the last two years were Evian’s Roller Babies and VW’s commercial ‘The Force’.

Check out how much reach these two ads generated. Particularly interesting – Evian definitely had more Youtube views, but interaction with VW’s film seems to be much higher (via Griffin Farley).

Awesome. Meet the Cupcake Cannon.

Mai 1st, 2010 • Social, We like
Tags: Brands, Cool, creativitiy, Experimental, Fashion, Funny, Ideas, johnny cupcakes, Lifestyle, Presentation, video, visual, We like, World

I love good events. And I love good events being celebrated by good brands.

My favourite hipster vendor Johnny Cupcakes is on tour to bring great t-shirts to their friends all across the U.S. and Canada. A lot of things are happening underway. Such as on day 17 of the tour in Portland‘s Kamp Grizzly where the guys encountered a pneumatic cupcake cannon. I am not really sure what it is with hipsters and cupcakes but here we go…looks like fun.

Web Videos. Mike, Bud and the LOL Thunderdome.

März 24th, 2010 • Brands, Social, We like
Tags: Cool, Creativity, Experimental, Funny, Ideas, LOL, Presentation, SXSW, video, Viral, World

Yes. Certain things simply had to be said one day:

None of us are ever more than one click away from looking at Kitten or Porn. And that’s a really, really tough challenge for brands.

This quote by Undercurrent’s Mike Arauz during his and Bud Caddell’s presentation at SXSW is one of the most beautiful pieces of digital marketing wisdom ever. But even beyond these words of clear, brilliant truth their video-supported presentation rocks (as usual). Web Video Thunderdome tries to identify success factors of webvideos…simply by watching and analyze some good ones. Check out the funny and brilliant Presentation. By the way, the ‘Pants on the Ground‘ video, which the guys mention, is just awesome.

Halo 3 ODST. Sometimes war is a video game.

September 23rd, 2009 • Games, We like
Tags: Bungie, Creative, Games, Halo, Lifestyle, Microsoft, Motion, video, Viral, visual, We like

For years Halo is among the few Game titles which kept up a very high level of creative excellence in marketing communication. Almost two years after the third sequel from Halo was published, Halo 3: ODST got into stores. The first-person shooter video game, developed by Bungie and published by Microsoft, was released on the Xbox 360 exclusively on September 22, 2009. Players assume the roles of elite human United Nations Space Command soldiers known as Orbital Drop Shock Troopers (ODSTs) during the events of Halo 2 and Halo 3.

Now watch this trailer by Bungie, pulling the Gamer into a Halo sequel presented like a classic war movie. Stunning! (Thx to Fubiz)