Social UX. My Article for Page Magazine.

November 16th, 2011 • Social, Trends
Tags: Article, Page, People, personal, Social Influence Marketing, Usability, UX

Just a quick update: German creative magazine Page has once again published an article from me. If you are a subscriber of Page and if you have issue 12.2011 on the desk please just go to page 90 where I (try to) give five tips for a more UX-focused approach to social media.

To cut a long story short: My perspective on social media (does anyone still use this term???) in this article is that all too often brands/agencies still focus too much on staging social campaigns instead on getting their house in order. Activation – and only activation – via social influence marketing should first and foremost enable consumers to profit more from using social functionalities than from not using it. The answer to a brief in the social realm must always revolve around solving a given problem, not to just drive people to a Facebook page. Form follows function, not vice versa.

The article is in German. And if you don’t have the magazine at home: here is a PDF. But don’t tell anyone.

Interface Design. A Day in 2014.

September 6th, 2010 • 5 comments Tech, Tools
Tags: Case Study, Cool, Creativity, Design, Experimental, Future, Ideas, Interfaces, Media, Mobile, Prediction, Presentation, Study, Tech, Tools, Touch, Usability, UX, visual, World

We all love interface design studies, don’t we? Notorious Swedish UX company TAT.SE has conducted an experiment in open innovation of User Interfaces. And the winner is this little case study staging a possible day in 2014. Nice one. I want the mirror (via).

Usability. Apple, Google and you.

Oktober 12th, 2009 • Allgemein
Tags: Apple, Funny, google, Interfaces, Usability, visual, World

Unfortunately this is pretty likely 100% true.

(From Stuff that happens via Scott Monty)