Posts Tagged ‘Twitter’
Trends. The Info Snob Lifecycle.
Februar 15th, 2010 • Comments Trends, Twitter
Tags: Diagram, Trends, Truth, Twitter, visual, World
Getting the latest news can be a fetish thing when you’re well connected. Thanks to twitter or (maybe) google Buzz you have the choice: Being at the top of the information pyramid or the idiot who retweets breaking news two weeks after it happened. Here is a completely not data driven, but nevertheless pretty accurate visualization of a twitter trend lifecycle. Thanks to Meg Pickard for the wonderful diagram (and Dustin for the link) even though it’s a little bit older. Yeah, I am the idiot this time…
Bring the Noise. Why google Buzz will Fail.
Februar 11th, 2010 • Comments Social, Social Business
Tags: Brands, Business, Facebook, google, google Buzz, google wave, Social Networks, Strategy, Tech, Trends, Twitter, World
Two days ago google announced google Buzz, a new socialnetworky add-on to its well known and beloved gmail service. As expected, google is trying once more to advance into enemy territory – social networking. Since its foundation the company is great in search and media but it sucks big time when it comes to content and real, human interactions.
So, yesterday morning I found this google Buzz Button in my gmail account. And what I saw next was nice but two years too late.
One day with google Buzz
google Buzz tries to do anything at once and doesn’t do anything really good. Basically it’s a mixture of twitter, Facebook, Friendfeed and Foursquare. That does not sound too bad, unfortunately I have no idea where google is in this concept.
Apart from the lack in own, new ideas the first finding is – the UX is horrible. Years ago google was on the forefront of UX design. But google Buzz almost looks like google Wave light. Do you remember google Wave? Sure you do (I have 1 gazillion invites left if you like). In short, google Buzz combines at least four specialized interoperable social services in one shitty interface, spices it up with even worse than ususal privacy flaws, integrates it into gmail an calls it Buzz.
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Technographics. Forrester’s Ladder just got a new Rung.
Januar 19th, 2010 • Comments Reports, Social, Social Business, Strategy
Tags: Adaptation Marketing, Conversationalist, Diagram, Forrester, Groundswell, Model, Social Influence Marketing, Social Networks, Strategy, Technographics, Tool, Tools, Twitter
In 2007 Forrester’s Charlene Li and Josh Bernoff introduced the world to the Groundswell model. It has become something like a standard (if there is one) in Social strategies, summarizing data-based strategies for companies that want to harness the power of social technologies. One key aspect of it was the Social Technographics Ladder that profiled users from all over the world according to their level of tech-savvyness in the social realm (plus, they offer a handy online tool too).
No doubt, the Technographics Ladder was a great first model to profile overlapping customer groups and their ability to move in the social space. And – what I liked most about it – Forrester fed it with up-to-date data to turn it into a valuable model for marketers. Nevertheless there were too few rungs on the ladder. We understood that there are Inactives, Spectators, Joiners, Critics and Creators…but something was missing.
2010. What’s going to happen in 140 characters or less.
Dezember 23rd, 2009 • Comments Business, Reports, Strategy, Twitter
Tags: Brands, Business, Cool, Diagram, Experimental, Ideas, Prediction, Presentation, Reports, Social Influence Marketing, Strategy, Trends, Truth, Twitter, World
As the year ends it’s time to think of the next big…year. 2010 is coming closer and while the Mayan Calendar seems to save us from the rapture for two more years, it is still time to think about next year’s trends. Okay…we get drown in trend predictions lately, but I liked this one – Trendspotting’s third annual prediction report following major trends in six categories. This time with trend predictions by the industry’s rock stars in 140 characters or less. Good to go?
High Five. Twitter to Users: Go *!&*$”%& Yourself.
November 14th, 2009 • Comments Twitter
Tags: Cool, Funny, Service, Tools, Truth, Twitter
Comedy.com has just reached out to twitter to ask about a response on frequent user complaints. Mark Logan, Twitter’s spokesman, has made a video to address all of these concerns. And I think…customer service isn’t exactly twitter’s strength. 
Cool. Band gets social to apply as Faith No More’s Support Act.
Oktober 27th, 2009 • Comments Twitter
Tags: Cool, Creativity, Funny, Ideas, Lifestyle, Music, Twitter, We like
I love clever little ideas. The kind of ideas with a clear message, no agencies involved…just something to make you smile. This one is one of these ideas: For about 17 years now I am a fan of Faith No More. I almost cried when they made worldwide reunion tour earlier this year. As they have just announced their U.S. tour, L.A. based band called “Feast of Fetus” applied to play as their support act. How?
Simply by writing a song which is basically a plea with the Prog Rock Gods. Enter your twitter username and password and you send a twitter message together with the song to Faith No More’s band members Roddy Bottum and Mr Gould. Nice, funny and hopefully effective (via FNM Blog).
But only if you support Feast of Fetus.
Social Networks. 36 Months to make the world a different place.
Oktober 13th, 2009 • Comments Allgemein
Tags: Business, Diagram, Facebook, Myspace, Prediction, Social Networks, Trends, Twitter, visual, World
Thanks to Chicago Tribune
Twitter. Finally embeddable in Powerpoint.
Oktober 8th, 2009 • Comments Allgemein
Tags: Business, Cool, Ideas, New, Powerpoint, Presentation, Tools, Twitter, visual, We like
High five, SAP.
The software company has just published three Flash objects (Beta) which allow PowerPoint presenters to see and react to tweets in real-time, embedded directly within their presentations, either as a ticker or refreshable comment page. In my case it did work on a PC, but didn’t get it running on a Mac, instantly. But it’s Beta, Baby.
The idea is definitely cool and I am curious how this affects presenting. I am sure it’ll get out of Beta status soon. Download the free software here.
And don’t forget to comment on how you’ll use this slick little plugin.
(via Frog-Blog)
Microsites. Killing them softly.
Oktober 7th, 2009 • Comments Trends
Tags: Diagram, Facebook, Myspace, Social Networks, Trends, Twitter, visual, World
Two weeks ago Facebook has hit the 300 million users mark. That’s just one symptoma of a trend which redefines the role and position of digital assets all over the web. One of them is the demise of the microsite. Facebook, Twitter & Co cannot leave the classic digital platforms unaffected when the ordinary usage scenario switches from WWW to social networking. I found this diagram on digitalbuzz (via culturalfuel). And yes, it is symptomatic for what lies ahead – the end of the non-connected microsite. And that’s great!
Lufthansa. Getting jiggy with social inflight data.
Oktober 7th, 2009 • Comments Business, Ideas, Social Business
Tags: Airlines, Facebook, Ideas, live data, Lufthansa, Social Business Design, Social Influence Marketing, Tools, Trends, Twitter, World
Social Media and Airlines share a long tradition (if you can talk about tradition in this field). The reasons seem obvious: Travelling is about people, about service and quite often about the good sides of life. JetBlue just broke a million followers on twitter. And Virgin America replaces advertising with Social Media pretty often with a focus on micro Communities in flight.
Apart from many other aspects, onboard Wifi seems to be the magic word. It can turn customers into a small social network and makes them spread the word from inside a 747. Southwest Airlines, Delta, Lufthansa Virgin…everybody seems to work on his own respective inflight Wifi Solution.
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