Twittertim.es. Yes, this is my favourite app right now.

August 24th, 2010 • View Comments Underway
Tags: App, Apps, Gerald, Page, Tools, Twitter, Underway

Just a quick personal update – Page Online, one of Germany’s leading design magazines put my supersized head on the frontpage today (which is a little bit creepy). I was asked to recommend my favourite application. And I think it is twittertim.es as it gives me a very handy overview of what’s hot among my followers. The article is in German only, but if you are interested in its essence – use twittertim.es.

Telekom. Witness my Personal Shitstorm Live.

Juli 29th, 2010 • View Comments Brands, CRM
Tags: Brands, Mobile, Service, Telekom, TMobile, Truth, Twitter, Underway, World

This morning I checked my German bank account and found out that 1,400 Euro were missing. The reason? My former telecom provider Telekom had withdrawn the money. I had terminated my iPhone contract months ago. So why did they withdraw so much money?

In Germany you usually have two year mobile contracts.

• If you cancel your contract prior to this two year period, your telecom provider is nice to you, offers new handsets, special conditions etc. to make you return to him
• If you forget to terminate the contract it is automatically prolonged for another year without a real option for you to get out

Sounds bizarre? Yes, absolutely. Actually we all know that keeping a pleased client is much cheaper than acquiring (or reacquiring) a new one – but telecom providers in Germany don’t seem to think that far.

Back to the 1,400 EUR. Where were they? In April 2010 I found out that I am moving to Amsterdam to start a new job. I immediately withdrew from my iPhone contract which was still in effect by September 2010. In other words – I had to pay at least 4-5 more months.

Later I realized, there is  a way out of this little problem. Simply because I moved abroad – Germany’s Telekom could not offer their services in the Netherlands. A German law gave me the right to instantly terminate the agreement  if this is the case. So, in June (while already being in Amsterdam) I sent them another letter, withdrawing from my German mobile contract with instant effect.

What I did not know was – by withdrawing for the second time my first contract termination was considered as inoperative. The result…

• Telekom disconnected me instantly
• But (as I withdrew ‘too late’) they prolonged my existing contract for one more year and
• Made me pay for this prolongation for the whole prolonged year = 1,400 Euros

Very twisted ‘reality’. Of course I instantly screamed at a poor guy from customer service who promised me to solve the problem asap. And as usual, nothing happened. I called up my bank and got the money returned…but of course the problem with Telekom was not yet solved.

Read more »

Promoted Tweets. Finally explained in 140 Seconds.

Juli 8th, 2010 • View Comments Media, Tools, Twitter
Tags: Diy, Media, Promoted Tweets, Social Media, Tools, Twitter

Promoted Tweets are already live for about two months now. But I (as most of you) did not have the chance to take a deeper look at it by now. Check out this crisp little tour to our kind-of-favourite new social advertising vehicle…or whatever you make out of it. (via)

Social Activation. An Overview about U.S. Grocery Chains.

Juli 8th, 2010 • View Comments Brands, Business, Social
Tags: Brands, Business, Diagram, Facebook, Groceries, Social Media, Twitter, US, USA, visual

First up, I hate info visual wallpapers. They just seem to pop up everywhere and there is nothing which has not yet been transferred into an info visual of some sort. But there also are the good ones.

The following diagram by Pace Communications gives a good, brief overview about fans and followers of U.S. grocery chains. No doubt, this is quite a specialized market. Nevertheless you can spot the relevance of Facebook and Twitter (in comparison to Youtube and Flickr) for these major companies – with Walmart and Wholefood being frontrunners here. At least as long as you accept fans and followers as indicators of social activation.

Hey Mashable. I think you can drop the google Buzz button now.

April 27th, 2010 • View Comments Social, Tech, Tools
Tags: google, google Buzz, mashable, Prediction, Social Networks, Tech, Tools, Twitter

I don’ t want to say, I told you so. But I told you so. Nobody gives a rat’s ass about google’s twitter killer social network thing that is not as cool as the other things with massive privacy flaws. Chitika has the figures:

February 9th, 2010 – the day Buzz was launched – the search engines lit up with queries.  The Chitika network saw about 1,500 searches that day for the term “Google Buzz,” approximately 15 times the number of searches for “Twitter.”

By the 15th, searches for the service had dwindled to less than ten a day, and since February 26th there has been a constant stream of one search per day.

Finally I want to add an artwork which I have created from share buttons on mashable’s homepage. I think we can drop the google buzz button now, can we?

Trends. The Info Snob Lifecycle.

Februar 15th, 2010 • View Comments Trends, Twitter
Tags: Diagram, Trends, Truth, Twitter, visual, World

Getting the latest news can be a fetish thing when you’re well connected. Thanks to twitter or (maybe) google Buzz you have the choice: Being at the top of the information pyramid or the idiot who retweets breaking news two weeks after it happened. Here is a completely not data driven, but nevertheless pretty accurate visualization of a twitter trend lifecycle. Thanks to Meg Pickard for the wonderful diagram (and Dustin for the link) even though it’s a little bit older. Yeah, I am the idiot this time…

Bring the Noise. Why google Buzz will Fail.

Februar 11th, 2010 • View Comments Social, Social Business
Tags: Brands, Business, Facebook, google, google Buzz, google wave, Social Networks, Strategy, Tech, Trends, Twitter, World

Two days ago google announced google Buzz, a new socialnetworky add-on to its well known and beloved gmail service. As expected, google is trying once more to advance into enemy territory – social networking. Since its foundation the company is great in search and media but it sucks big time when it comes to content and real, human interactions.

So, yesterday morning I found this google Buzz Button in my gmail account. And what I saw next was nice but two years too late.

One day with google Buzz

google Buzz tries to do anything at once and doesn’t do anything really good. Basically it’s a mixture of twitter, Facebook, Friendfeed and Foursquare. That does not sound too bad, unfortunately I have no idea where google is in this concept.

Apart from the lack in own, new ideas the first finding is – the UX is horrible. Years ago google was on the forefront of UX design. But google Buzz almost looks like google Wave light. Do you remember google Wave? Sure you do (I have 1 gazillion invites left if you like). In short, google Buzz combines at least four specialized interoperable social services in one shitty interface, spices it up with even worse than ususal privacy flaws, integrates it into gmail an calls it Buzz.
Read more »

Technographics. Forrester’s Ladder just got a new Rung.

Januar 19th, 2010 • View Comments Reports, Social, Social Business, Strategy
Tags: Adaptation Marketing, Conversationalist, Diagram, Forrester, Groundswell, Model, Social Influence Marketing, Social Networks, Strategy, Technographics, Tool, Tools, Twitter

In 2007 Forrester’s Charlene Li and Josh Bernoff introduced the world to the Groundswell model. It has become something like a standard (if there is one) in Social strategies, summarizing data-based strategies for companies that want to harness the power of social technologies. One key aspect of it was the Social Technographics Ladder that profiled users from all over the world according to their level of tech-savvyness in the social realm (plus, they offer a handy online tool too).

No doubt, the Technographics Ladder was a great first model to profile overlapping customer groups and their ability to move in the social space. And – what I liked most about it – Forrester fed it with up-to-date data to turn it into a valuable model for marketers. Nevertheless there were too few rungs on the ladder. We understood that there are Inactives, Spectators, Joiners, Critics and Creators…but something was missing.

Read more »

2010. What’s going to happen in 140 characters or less.

Dezember 23rd, 2009 • View Comments Business, Reports, Strategy, Twitter
Tags: Brands, Business, Cool, Diagram, Experimental, Ideas, Prediction, Presentation, Reports, Social Influence Marketing, Strategy, Trends, Truth, Twitter, World

As the year ends it’s time to think of the next big…year. 2010 is coming closer and while the Mayan Calendar seems to save us from the rapture for two more years, it is still time to think about next year’s trends. Okay…we get drown in trend predictions lately, but I liked this one – Trendspotting‘s third annual prediction report following major trends in six categories. This time with trend predictions by the industry’s rock stars in 140 characters or less. Good to go?

High Five. Twitter to Users: Go *!&*$”%& Yourself.

November 14th, 2009 • View Comments Twitter
Tags: Cool, Funny, Service, Tools, Truth, Twitter

Comedy.com has just reached out to twitter to ask about a response on frequent user complaints. Mark Logan, Twitter’s spokesman, has made a video to address all of these concerns. And I think…customer service isn’t exactly twitter’s strength.