Oh Boy. I think Social Just Ate Itself.

It’s the conversation, stupid.

Posts Tagged ‘TV’

Oh Boy. I think Social Just Ate Itself.

Oktober 19th, 2010 • Allgemein
Tags: Lifestyle, Prediction, Trends, Truth, TV, visual, World

Sometimes I find digital marketing quite funny. No matter how much you talk about a world of free conversation, open brands etc – I am under the impression we are getting back to a more traditional usage of digital media. Lean back that is.

The success of Apple’s iPad – a win for lean back marketing. The thing is not a machine for creators. It’s TV. Read Jeff Jarvis’ rationale to return his iPad.
According to emarketer brand campaigns and ads generate most Fans on Facebook. Yes, we are talking about banners.
Even Mashable calls the youtubized Old Spice TV campaign a Social Media campaign. What a surprising definition.
Apple TV vs google TV. Hey, what’s on TV tonight, darling?

These are only a couple of examples that seem to form a new picture of what’s happening in marketer’s minds. No doubt, Earned Media is stressful, content heavy and soooo very different from what agencies and marketing departments feel comfortable with. But are we slowly getting passive again?

Charlie Brooker. Your Own News Report Template in a Nutshell.

Januar 30th, 2010 • Experimental
Tags: bbc, communication, Cool, Funny, Ideas, News, Presentation, Truth, TV, visual, World

Oh, and as I was in the process to write about cynical DIY ways to create your own PR drama, here is a brilliant analogy – creating your own dramatic news flick out of nothing. Or to be more precise, creating something which looks like news but is just a format. The Guardian’s Charlie Brooker demonstrates a literal version of any piece of outdoor news report on TV nowadays. It looks serious. And by god, it is (via brandflakesforbreakfast).

Canal+. Never underestimate the Power of a good story.

Oktober 6th, 2009 • 1 comment Ads, We like
Tags: Ads, Brands, Cool, euro rscg, Funny, TV, We like

welike What a beautiful and funny ad for French Canal+, realized byEuro RSCG, Paris. It’s completely…like…1.0…but definitely good fun. Never underestimate the power of a good story (via Ibelieveinadv 6 Creative Criminals).

Newer Entries »

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.