Posts Tagged ‘TV’

High Five FirstBank. Great Super Bowl Commercial.

Yes, that Creative Director had balls to present this concept to the client. Love it.

FirstBank – Super Bowl Commercial from TDA_Boulder on Vimeo.

Disco! Patrick Swayze definitely had Blue Ribbon on his Mind.

Time for…yes….a TV commercial. Gems like the following TV ads were created back in the days when they were still interesting. In the case of this Pabst Blue Ribbon spot with a youngish Patrick Swayze about a decade before anyone could ever say “Look, spaghetti arms. This is my dance space. This is your dance space. I don’t go into yours, you don’t go into mine. You gotta hold the frame.”

Reminds me of David Naughton in this 1977 Doctor Pepper TVC.Thx to adweek.

Very Cool. A Duct Tape goes Tron.

I have to admit I have rarely seen a better TV commercial for Duct Tape. But maybe that’s because Duck Products Tron Duct Take spot is the only one I know. Not enough Duct tape porn? Then go check out the user reviews to this Duct tape on amazon. No seriously. Do it.

Duck Tron from Ryactive on Vimeo.

Dirt Devil. The Exorcist Revisited.

One of Germany’s best film and media schools is located close to Stuttgart in Ludwigsburg – Filmakademie Baden-Wuerttemberg. The school regularly makes students work on actual projects for actual brands and the following Exorcist spoof commercial for Dirt Devil is just one of them.

I found it pretty funny and a very good, simple TV idea. Well done.

(thx to The Laughing Squid)

The Truth. How TV (Advertising) Ruined Your Life.

If there is one thing about the UK that I am really, really jealous of, then it is Charlie Brooker. This is his episode 3 of his latest BBC2 six-part series ‘How TV ruined your life’ (along with advertising). This time it’s about aspiration. And even though it is 29 minutes long – every minute is worth it.

By the way. You are okay.

Thanks to Dani Seuba

Hysterical. Groupon’s ‘Save the Money’ Super Bowl Campaign.

‘Money is one of our most important natural resources. Sadly, thousands of dollars are wasted every year. Until now.’

Groupon.com and Crispin Porter just launched their new ‘Save the Money’ campaign during Super Bowl. Yes, it was fucking expensive. And it has followed the handbook of many successful superbowl commercials – Make the commercial talk of the town. Cuba Gooding Jr., Timothy Hutton and Elizabeth Hurley star in Groupon’s first three commercials which allegedly seem to raise money for charity….but wait…they don’t.

There is a thin line between being ironic and being cynical. And campaigns like this one are designed to spark outrage… One comment underneath the Tibet commercial says

Please boycott this corporation and tell everyone you know to do so. Additionally, please pressure all businesses that advertise through it to end all dealings with it. The vacuousness and utter amorality of 21st century capitalism has been put on display, and we need to collectively say that we’ve had enough.

I personally think Groupon’s commercials are hysterical. Plus if you follow the link to Groupon’s Save the money site you will find Donate buttons to contribute to the four good causes that Groupon makes fun of. I think this in fact counters the cynicism charges adding a lot of money and awareness to these charity projects. Simply because Groupon doesn’t make fun or whales, Tibet or the Rain Forest – it makes fun of Political Correctness. And I sense this Political Correctness all too often is more cynical than to spoof it. Or as @e_fink accurately commented…

“Amazing. More people are offended by Groupon’s ads than the coarse objectification of women in EVERY SINGLE OTHER AD!”

Groupon ‘Save the money, Whales

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Holograms. Sony has just reinvented them.

Can you remember Emperor Palpatine’s hologram talking to Darth Vader? Sure you can. That scene looks pretty 1970′s compared to this awesome 360-Degree Autostereoscopic Display Prototype that Sony has just developed. It’s a prototype. But I guess that is also very likely part of our future media consumption. Awesome isn’t it?

Oh Boy. I think Social Just Ate Itself.

Sometimes I find digital marketing quite funny. No matter how much you talk about a world of free conversation, open brands etc – I am under the impression we are getting back to a more traditional usage of digital media. Lean back that is.

These are only a couple of examples that seem to form a new picture of what’s happening in marketer’s minds. No doubt, Earned Media is stressful, content heavy and soooo very different from what agencies and marketing departments feel comfortable with. But are we slowly getting passive again?

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Charlie Brooker. Your Own News Report Template in a Nutshell.

Oh, and as I was in the process to write about cynical DIY ways to create your own PR drama, here is a brilliant analogy – creating your own dramatic news flick out of nothing. Or to be more precise, creating something which looks like news but is just a format. The Guardian’s Charlie Brooker demonstrates a literal version of any piece of outdoor news report on TV nowadays. It looks serious. And by god, it is (via brandflakesforbreakfast).

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

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