3 Types of Ideas. Reflecting The Blur Between Creative And Strategy.
April 26th, 2013 | by Gerald
The three most misused words in our industry are (in declining order): idea, strategy, creative. I am sure that the
Browsing the "Trends" Tag
Organizations. The Social Media Listening Learning Curve.
April 24th, 2013 | by Gerald
And the alltime winner in “most underestimated” digital/digitally driven disciplines was, is, and stays: social listening. Why? Because you cannot
Mobile Search Moments. Google And Nielsen Explain Conversion On The Go.
März 21st, 2013 | by Gerald
google and Nielsen have published this study on how mobile marketing affects conversion. Interaction types, technologies and benefiting industries vary
Trends In Digital Marketing. The New SoDA Report Is Here.
März 18th, 2013 | by Gerald
SoDA, the Society of Digital Agencies, is an industry association of 70 leading digital digital agencies and elite production companies.
Chart of the Day. iOS Under Pressure.
Februar 27th, 2013 | by Gerald
It’s not a big surprise that Apple’s mobile ambitions get more and more under pressure…specifically by Android. Silicon Allex’s Business
Presentation. How To Build Search Into Content Strategy.
Februar 5th, 2013 | by Gerald
I never was an SEO expert. But the good thing about being a Strategist is: You don’t have to be.
Impressive: We Are Social’s Guide to Social, Digital and Mobile in China.
Januar 21st, 2013 | by Gerald
A while ago I received a client briefing which asked for a mobilized version of the (US and EU) website
Now Look At That. A Taxonomy Of Advertising Agency Names.
Januar 10th, 2013 | by Gerald
Rob & Joe are two creatives doing what creatives do: creating stuff. Such as the nice info visual below. I’d
Connecting. A Documentary About the Future of Interaction Design.
Januar 9th, 2013 | by Gerald
“Connecting” is a short documentary about the future of interaction design and user experience, as told by industry experts. The
Connected Campaigns. Are These The Best of 2012?
Dezember 19th, 2012 | by Gerald
Every year anew: every end of every year is slideshare time aka Best-of-last-year-list-time. I just posted a couple of really