Posts Tagged ‘Touch’
Print. 8 Futures which won’t save Murdoch, but sure look nice.
April 21st, 2010 • View Comments Media
Tags: Cool, Creativity, Experimental, Future, Ideas, Media, Prediction, Print, Touch, Trend, visual
Some of them will never see the light, but others already did. Check out my 8 favourite videos about a touchy future for print (which will never come).
Apple iPad. Endorsed by Print Publishers Worldwide.
Januar 28th, 2010 • View Comments Allgemein
Tags: Apple, Burda, Industry, iPad, Media, Murdoch, Print, publishers, Strategy, Tablets, Tech, Tools, Touch, Trend, World
What a week for Hubert Burda! The Grandsigneur of German Publishers, ‘Chairman of the Board and Publisher of Hubert Burda Media, President of the Association of German Magazine Publishers, and co-founder of the European Publishers Council’ must have had a great night last night.
Why? Because it seems to me that he, as one of the most conservative protagonists of paid content on the web, has finally won. Earlier this week he had opened Burda’s annual digital conference DLD in Munich. A digital conference which looks like all the industry meetings you know from around the world…except that it was hosted by a brand which publicly asked to disappropriate google because of their online media market share. Sounds ridiculous? Well, it is.
Burda described Google as a “killer application” which delivered almost half of all traffic to local journalism Web sites and yet managed to keep almost one-third of all Internet advertising revenues in Germany for itself. “All of that without making any investment of its own in the expensive business of journalism,” Burda noted.
Burda called for amendments to copyright and even suggested that Google should pay for the use of news it had not produced itself. Of course, the search engine wanted nothing to do with this suggestion. (‘Der Spiegel‘, Sept 09)
Actually your failed business model is not my problem
Earlier, in summer 2009, Burda and other publishers had managed to channel their whining about antiquated business model into the Hamburg Declaration of European Publishers. It demanded a ‘fair share’ by search engines like google. Google reacted with an offer to deny robots the access to the publisher’s pages. The conflict went hot. The web manned the battle stations when Silicon Valley started fighting against Munich. Well, and of course it could get even more bizarre when Rupert Mordoch started to ‘threaten’ google to block them from his newspapers and rumors about a Murdoch pact with Bing versus google made the headlines.
Burdoch’s ‘new business model’ was the old one…translated into digital: Making readers pay for stuff they read online.
In the new business model, we will be charging consumers for the news we provide on our Internet sites. The critics say people won’t pay. I believe they will, but only if we give them something of good and useful value. Our customers are smart enough to know that you don’t get something for nothing.
Similar to the music industry publishers never condescended to think about alternative business models. While print advertising revenues worldwide dropped like they were hot, no alternative business model was even explored. The direction was clear: Save mainstream print media at all cost. No matter wether there simply is no need for so many general interest magazines anymore, we do print…with a digital touch to make it look cooler.
The web’s response was unambiguous: Twitter founder Biz Stone commented the Burdoch’s closed payment model will ‘fail fast’ and it would be impossible to ‘put the genie back into the bottle’. Others compared the old men’s inflexibility to the disaster of the music industry etc. In autumn 2009 both, Burda and Murdoch, demasked themselves as dinosaurs – powerful but inflexible, free from creative power and about to make the same mistakes so many others had done before.
Razorfish. Emerging Experiences launches Razorfone.
November 23rd, 2009 • View Comments Experimental, Tech, Trends
Tags: Cool, Creativity, Experimental, Ideas, Mobile, Razorfish, Retail, Tech, Tools, Touch, visual, We like
My colleagues from Razorfish’s Emerging Experience team have come up with a new application which furthermore eases shopping processes. Razorfone is a prototype application which simplifies buying processes using the means of touchscreens. Razorfish Emerging Experiences has come up with a lot of innovative touch applications lately. Do also check out the configurator they made for Audi and their Razorfashion application.
Razorfone Interactive Retail Experience from Razorfish – Emerging Experiences on Vimeo.
SixthSense. Redefining Man-Machine-Interaction.
November 18th, 2009 • View Comments Experimental, Tech, Tools
Tags: Cool, Creativity, Experimental, Gesture, innovation, Interfaces, Interview, Prediction, Presentation, Tech, TED, Touch, Trends, World
The latest series of Ted takes us to India. Pranav Mistry is a student at the notorious innovation factory M.I.T and inventor of SixthSense, a wearable device that enables new interactions between the real world and the world of data. In this demo he explains this new type of men-machine interaction – including a deep look at his SixthSense device and a new, paradigm-shifting paper “laptop.” In an onstage Q&A, Mistry says he’ll open-source the software behind SixthSense, to open its possibilities to all. Fantastic stuff.
Audi Surface Configurator. Touch it, feel it.
Oktober 1st, 2009 • View Comments Brands, Surface
Tags: Audi, Automotive, Brands, Cool, Creativity, Microsoft, Surface, Touch, visual, We like
I work for Neue Digitale / Razorfish, a Frankfurt and berlin based subsidiary of the Razorfish network. As part of our dedication to the digital ecosystem of our clients we are not only engaged in Social Media and Analytics projects but also in POP and digital sales activities. This configurator for our client Audi was staged two weeks ago on this Microsoft Surface Table at the leading automotive fair, IAA, right here in Frankfurt. Technologically it was quite a challenging project but it worked out quite nicely. Some call it magic. Read all about it on Razorfish’s Emerging Experiences Blog.
Audi Car Configurator on Surface @ IAA 2009 from Neue Digitale / Razorfish on Vimeo.
4 Days. Me and the new T Mobile G2 Touch.
August 27th, 2009 • View Comments Mobile
Tags: Android, G2 Touch, Mobile, Touch
One week after I returned from my vacations I found this nice, little suprise on my desk: The new T Mobile G2 Touch. I received it as a trial product for two weeks. And even though I will take a deeper look at it over the next couple of days, I would like to describe my first impressions yet.
Not so paranoid Android
Apart from more ordinary product properties like a 3.2-inch touchscreen, a 5 Megapixel camera, GPS, Bluetooth and WiFi it also comes with good stuff such as GPS, Compass and Trackball…and the new Android version 1.5 Cupcake. While still too many people confuse the Mobile handset with its google OS, it is the phone’s open architecture which makes it especially interesting. While Apple struggles with its app policy, it’s the Android’s openness to free software developments which makes it interesting in the long run.
Microsoft Surface. The full list of killer apps.
Juli 8th, 2009 • View Comments Surface
Tags: Apps, Microsoft, Razorfish, Surface, Touch
Razorfish (the agency I work for) is part of the Microsoft empire. I admit, all too often Microsoft is equalized with Windows Vista. But in fact, Microsoft has also developed a bunch of very sophisticated solutions far beyond its classic OS business. While I have already presented Microsoft’s Project Natal I would like to put today’s focus on the brand’s Surface table.
Surface is is a multi-touch table which is developed as a software and hardware combination technology that allows a user, or multiple users, to manipulate digital content by the use of natural motions, hand gestures, or physical objects. Surface is perfect for all consulting-like situations, e.g. while you look for a new car or negotiate a credit in your bank.
This is an application example by Neue Digitale / Razorfish, intertwining Facebook Connect, Surface and events.
Event Connect – Microsoft Surface Application from Razorfish – Emerging Experiences on Vimeo.
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