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Ideas. Hyper Island Kids Hack the Post Office Queue.

Gerald — Tue, 15 May 2012 16:51:27 +0000

Many of you have probably heard about Hyper Island. The Swedish educational concept essentially promotes life long learning and has “produced” some of the most talented creative young talents I ever worked with. Hyper Island was always much more than a school. It is an attitude, a network, a way to see the world. And beyond the original school in Karlskrona they now also offer Master Classes in Stockholm, London, Manchester and New York.

Hyper Kids like to play with things and experiment a lot. And most of the solutions they develop is a lot more than just aesthetically creative but a creative solution for a problem.

I just stumbled upon this little gem – a rather smart mobile way to hack the queue (link). It was developed by students from Hyper Island Manchestere and I thought you will like it…

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Post tags: Cool, Creativity, Experimental, Hyper Island, Ideas, Mobile, Tech, Tool, We like

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Technographics. Forrester’s Ladder just got a new Rung.

Gerald — Tue, 19 Jan 2010 19:29:25 +0000

In 2007 Forrester’s Charlene Li and Josh Bernoff introduced the world to the Groundswell model. It has become something like a standard (if there is one) in Social strategies, summarizing data-based strategies for companies that want to harness the power of social technologies. One key aspect of it was the Social Technographics Ladder that profiled users from all over the world according to their level of tech-savvyness in the social realm (plus, they offer a handy online tool too).

No doubt, the Technographics Ladder was a great first model to profile overlapping customer groups and their ability to move in the social space. And – what I liked most about it – Forrester fed it with up-to-date data to turn it into a valuable model for marketers. Nevertheless there were too few rungs on the ladder. We understood that there are Inactives, Spectators, Joiners, Critics and Creators…but something was missing.

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Read the rest of Technographics. Forrester’s Ladder just got a new Rung. (168 words)

© Gerald for davaidavai.com, 2010. | Permalink | One comment | Add to del.icio.us
Post tags: Adaptation Marketing, Conversationalist, Diagram, Forrester, Groundswell, Model, Social Influence Marketing, Social Networks, Strategy, Technographics, Tool, Tools, Twitter

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Foursquare. Seven days in Frankfurt.

Gerald — Thu, 26 Nov 2009 23:01:01 +0000

Today’s topic may not be completely new for my American readers but probably for some of those from Germany. On November 19th the third wave of cities for Foursquare has launched. Among them now my hometown Frankfurt in Germany as well as about 50 new cities worldwide. It’s been around in a lot of bigger cities for quite some time. In Germany it’s now live in Berlin, Hamburg, Cologne and Frankfurt. Zurich and Vienna are Foursquare cities in Switzerland and Austria.

So what is Foursquare? Basically it’s a local location based social network (I will use this word in the presence of my granny in the next couple of days). That means: You download a client to your iPhone or Android phone, connect with some friends and start your day in the city.

The big difference to…let’s say Facebook…is, it only works in specific cities (well…yet) and it’s all about exploring and recommending locations and events. Let’s say for example, you know this fantastic little bar around the corner and you think the White Russian there deserves a little more attention – then you simply locate your favourite nightly hangout via GPS (or start a new venue) and leave a shout to all other Foursquare users in the area to make them try the White Russian here.

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Read the rest of Foursquare. Seven days in Frankfurt. (745 words)

© Gerald for davaidavai.com, 2009. | Permalink | 15 comments | Add to del.icio.us
Post tags: Android, Apps, Cool, Foursquare, Germany, Gowalla, GPS, Ideas, iPhone, Local, Location, Mobile, Social Influence Marketing, Social Networks, Tool

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