adidas. Preparing the Social Push for NBA All–Star Weekend.

Februar 5th, 2010 • Brands, Experimental, Social
Tags: 180, Adaptation Marketing, adidas, Agencies, Brands, Cool, Creativity, Dwight Howard, Experimental, Ideas, Riot, Sharing, Social Influence Marketing, Strategy, TBWA, Tools, We like

For about three years I worked on various adidas accounts here at my employer, Neue Digitale / Razorfish. That’s why I’m pretty interested to watch what the brand is up to when it comes to new digital (mainly social) concepts. In fact, the days of big digital presentations are over are getting reinterpreted at adidas HQ, Amsterdam.

On NBA’s All-Star Weekend Orlando Magic Center Dwight Howard takes the lead in a push by 180/TBWA Riot and adidas to socialize….umm…..big shiny ad productions. They will air a 30-second spot starring the basketball god which unlocks more Howard-related content the more it is shared. Additionally it will be intertwined with the website and a Youtube channel.

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Absolut. Get a drinkspiration.

Juli 12th, 2009 • Brands, Mobile
Tags: Absolut, Apps, Brands, iPhone, Lifestyle, Mobile, TBWA

We all like booze once in a while. And while the all new North Korean Taedonggang rice beer is being promoted ‘to help with stress‘ (and North Korean folks do suffer under a lot of stress lately), TBWA has chose a different communicative way for its client Absolut.

The brand’s new iPhone app “Drinkspiration” recommends drinks based on a set of contexts such as time of day, where you are, drink colour, shape of glass, etc. It also inspires what to order next by offering a constant feed of what drinks are being ordered around the world by other app owners in “real time”. Way to go, TBWA/Absolut. It certainly isn’t the reinvention of social media marketing. But it’s a neat little application which shows how lifestyle brands may intertwine classic ads, apps, social and mobile. (via Madblog)