Poll: How Real-Time do Agencies actually work?

April 16th, 2012 • 3 comments Allgemein
Tags: Adaptation Marketing, Insight, Poll, Real time, Survey

I will give a presentation next week that will revolve around working real-time in agencies. In order to add a bit of meat to that I would be super happy if all of you (and I mean all) who work for agencies would answer the following couple of questions for me. It is super easy. And would help me an awful lot for my presentation for which your data anonymously would be used. This is a presentation I give personally, there is no client or project by my employer involved.

If anything is unclear or if you have additional comments just leave it underneath this article. Please feel free to pass this poll on to friends.

Planner Survey 2011. The State of Marketing-Strategy Worldwide.

September 18th, 2011 • 1 comment Strategy
Tags: Agencies, Jobs, Money, Planning, Report, Salary, Strategy, Study, Survey, Truth, World

I have to admit I am a bit late with this post. But I have been travelling so please forgive me if you know about the ‘Planner Survey 2011‘ already. Many of you know this survey which my colleague Heather LeFevre conducts annually. Heather is Head of Planning at Strawberry Frog Amsterdam and for the seventh time she has tried to shed some light on the state of Marketing-Strategy worldwide – a remarkable effort for such a niche ‘industry’ within a ‘niche industry’.

I don’t want to say anything about her research. Just check out the 2011 document below. But I really want to thank Heather for her continuous curiosity in this topic. Great insights. I particularly the more localized character of this year’s survey compared with 2010′s data.

By the way: If you want to follow Heather on twitter, do it here.

Survey. How much can you actually earn as a Planner?

August 18th, 2010 • 1 comment Work
Tags: Agencies, Jobs, Money, Planning, Report, Salary, Strategy, Study, Survey, Truth, World

Finally! An interesting analytical paper about the status quo of planning salaries in planning. My colleague Heather LeFevre from the colleagues at Strawberry Frog here in Amsterdam has just published her Planner Survey 2010. It tries to compare salaries of strategists worldwide to bring some light into the dark. The data was collected via an online survey with 1570+ participants from all over the world.

The effort definitely was worth it. You get a pretty good understanding about what you can expect to earn in NYC in comparison to London. But as usual – salaries don’t say much as long as you don’t integrate real costs of living. Earning and spending 100$ in Frankfurt is a very different thing to earning and spending 100$ in Amsterdam or London.

Anyway, great work, Heather. Thanks a lot.

Survey. One in five U.S. Marketing Dollars will be social by 2015.

März 3rd, 2010 • 1 comment Business
Tags: Business, emarketer, Future, Prediction, Report, Social Influence Marketing, Strategy, Survey, Trends, World

If there is one survey result connected to social media which really surprised me, it is this. According to emarketer and a survey by Duke University’s Fuqua School of Business and the American Marketing Association (AMA), almost 18% of all marketing dollars will be parked in social media activities by 2015. This is one fifth of every U.S. all budgets  - not just digital or PR. Yes – wow!

Technorati. State of the Blogosphere 2009.

November 7th, 2009 • Blogs, Trends
Tags: Blogging, Business, Diagram, Social Influence Marketing, Survey, Technorati, Tools, Trends, World

It has almost become a tradion. Each year Blog search engine/directory technorati presents the results of its survey State of the Blogosphere as keynote on the Blogworld Expo. Blogs lately have come under pressure by microblogging services such as Twitter & Co, making them almost like a weird secondlifesque hobby from 2004. I don’t have to add that I love my twitter account, posterous and Facebook – but nothing feels like a good old WordPress blog.

Technorati obviously agrees in this five part series which I found on Brian Solis’ blog. I found a couple of finding particularly interesting.

Finding 1: Bloggers are male, in their thirties and they aren’t blogging for so long

Finding 2: Personal musings still are the most blogged about topics before technology

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