Social Influence Marketing

Organizations. The Social Media Listening Learning Curve.

April 24th, 2013 | by Gerald

And the alltime winner in “most underestimated” digital/digitally driven disciplines was, is, and stays: social listening. Why? Because you cannot

April 17th, 2013 | by Gerald

Algorithms make the world go round. They filter what you see and they define how things are ordered. And you

März 31st, 2013 | by Gerald

Seventy percent of my job is about explaining how I understand connected marketing. No matter whether I talk about colleagues,

März 18th, 2013 | by Gerald

Connected Marketing becomes interesting when marketers connect additional benefits to a product or brand – not just ads. This usually

März 18th, 2013 | by Gerald

SoDA, the Society of Digital Agencies, is an industry association of 70 leading digital digital agencies and elite production companies.

Februar 21st, 2013 | by Gerald

Social analytics provider quintly has compiled a bit of data that is quite insightful (and yes, they turned it into an

Februar 12th, 2013 | by Gerald

This will be primarily interesting for my German readers as it is an announcement for the AllFacebook Marketing Conference Munich in April

Februar 5th, 2013 | by Gerald

I never was an SEO expert. But the good thing about being a Strategist is: You don’t have to be.

Januar 30th, 2013 | by Gerald

The world of Social Networks still seems to consist of players that are not Facebook, Twitter or google Plus. But

November 21st, 2012 | by Gerald

Immediate data is the one thing that makes digital interactions much more quantifiable when compared to tranditional marketing methods. I