Shiv Singh. Social Media Marketing for Dummies.

Oktober 8th, 2009 • 2 comments Reports
Tags: Books, New, Shiv Singh, Social Influence Marketing

Time for some advertising.

I mean…real advertising. Shiv Singh, my Social Influence Marketing Lead at Razorfish NYC, is about to publish a book (yes, a book). It’s got the catchy name “Social Media Marketing for Dummies”. And as we know there are a lot of dummies out there (pretty often I am one of them), I guess it will be pretty successful.

Here at Razorfish we use the word Social Influence Marketing to describe how we think brands and consumers do interact in our decentralized world. Shiv’s book (will be available in Germany in early November) targets small businesses and start-ups looking for low-cost online marketing strategies, as well as marketers at larger companies who want to add a social media component to their campaigns.

Obviously the title of the book gave Shiv quite a hard time:

Social media marketing is about using the social media platforms to market to customers or in other words to participate in the conversations wherever they maybe taking place in an authentic, trusted and human manner while achieving your marketing objectives too. Social Influence Marketing is about harness social media and social influencers to achieve the marketing and business objectives of an organization. (…) The reality is that social media marketing is the more understood and recognized term so that’s why the “Social Media Marketing for Dummies” title was chosen. (via goingsocialnow)

I am looking forward to reading this introduction. And if you want to preorder your copy, do it here.