Posts Tagged ‘Report’
Survey. How much can you actually earn as a Planner?
August 18th, 2010 • 1 comment Work
Tags: Agencies, Jobs, Money, Planning, Report, Salary, Strategy, Study, Survey, Truth, World
Finally! An interesting analytical paper about the status quo of planning salaries in planning. My colleague Heather LeFevre from the colleagues at Strawberry Frog here in Amsterdam has just published her Planner Survey 2010. It tries to compare salaries of strategists worldwide to bring some light into the dark. The data was collected via an online survey with 1570+ participants from all over the world.
The effort definitely was worth it. You get a pretty good understanding about what you can expect to earn in NYC in comparison to London. But as usual – salaries don’t say much as long as you don’t integrate real costs of living. Earning and spending 100$ in Frankfurt is a very different thing to earning and spending 100$ in Amsterdam or London.
Anyway, great work, Heather. Thanks a lot.
OMFG. Brands and Social Media in China.
August 11th, 2010 • 5 comments Brands, Social, Underway
Tags: Brands, Business, China, Prediction, Presentation, Report, Social, Social Influence Marketing, Strategy, Trends, Truth, We like, World
Sometimes when you do research on tech adaption worldwide you get the impression it is completely enough to look at figures from the U.S. Take for example the excellent ‘State of the Blogosphere 2009‘ report by technorati. It presents all the charts and 
diagrams you need if you research statistics on blog usage….but if you dig a little bit deeper you find out that it’s actually nothing but a study about the American blogosphere.
This is particularly interesting if you take a serious look at the figures. China for example has surpassed the U.S. in social media usage last year. According to Netpop almost every Chinese online user is part of a social network. There are three times more bloggers per online user in China compared to the U.S. No major study will explain an average European or American strategist what these people do, what they talk about and how to engage them. By the way, we are talking about 1.6 billion Chinese and billions of Asians that I did not even consider in this calculation.
Check out this deck by Ogilvy One Shanghai (via Giles) about the connected Chinese digital landscape which is absolutely stunning. And afterwards do me a favor and answer one question: Is it actually possible to understand and lead the complexity of this world from a desk in Frankfurt, Paris, Amsterdam or London and to make the right decisions? How can we build cross cultural knowledge which is so important to get away from our subjective western perspective?
PSFK. The Future of Retail.
Juni 3rd, 2010 • Retail, Social Business, Tech, Trends
Tags: Business, Creativity, Experimental, Future, Ideas, Prediction, PSFK, Report, Retail, Social Business Design, Strategy, Trends, World
As the world intertwines the web and reality, retail becomes one of the most crucial sectors to stage new marketing experiences for customers. Notorious PSFK has just staged its deck about ‘The future of Retail‘. The free 80 page analysis highlights how new technologies and senses play a crucial role in shaping shopping experiences. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe. And as usual it comes with a handy guide what is going to be hot in tomorrow’s retail experiences. PSFK, I love your decks.
Social Currency. Where Brands meet Dynamic Context.
Mai 2nd, 2010 • 1 comment Brands, Social, Social Business, Strategy
Tags: Adaptation Marketing, Brands, Business, Report, Reports, Research, Social, Social Business Design, Social Currency, Strategy, Study, Trends, Vivaldi, World
One of the really good studies about brands and their social environments has just been published jointly by NYC think tank Vivaldi Partners and Professor Johann Füller (University Innsbruck) in cooperation with Lightspeed Research.
The report ‘Social Currency’ asks what a brand’s social currency is, and what it takes to build and nurture it. And, the report indeed brings a couple of crucial things across – it defines the buzzy term Social Currency and attributes success metrics for brands here.
Defining Social Currency
So what is Social Currency and why is it important? From the report’s perspective it is the contextual sum of experiences users can have in relation and interaction with a brand. And a brand’s social currency is bound to a dynamic process that we call reality.
Social Currency is the extent to which people share the brand or information about the brand as part of their everyday social life at home or at work. (…) It is neither a product feature, nor a communications or PR campaign that is completely managed by any one company. From this perspective, social currency is a far more delicate asset to build, nurture and maintain than is brand equity.
Social currency represents a shared asset of consumers and company-owned brands. It originates from interaction between customers and consumers. And it is the material a brand’s success will be fundamentally influenced by…
- Across categories and brands, 53% of consumers’ brand loyalty can be explained by social currency
- Users of brands with high social currency show a significantly higher willingness to pay a price premium (correlation=0.73)
The study’s explanatory strength does not only lie in these results – it is remarkable as it tries to define what social currency is made of. Since the research assumes that social currency is crucial for brands to create customer loyalty it consequently also reveals its components. No, a brand does not necessarily have to access all levers – this varies in regard to which industry and brand is involved…
Survey. One in five U.S. Marketing Dollars will be social by 2015.
März 3rd, 2010 • 1 comment Business
Tags: Business, emarketer, Future, Prediction, Report, Social Influence Marketing, Strategy, Survey, Trends, World
If there is one survey result connected to social media which really surprised me, it is this. According to emarketer and a survey by Duke University’s Fuqua School of Business and the American Marketing Association (AMA), almost 18% of all marketing dollars will be parked in social media activities by 2015. This is one fifth of every U.S. all budgets - not just digital or PR. Yes – wow!
FEED. New Razorfish report on how brands and consumers interact.
November 9th, 2009 • Reports, Trends
Tags: Agencies, Business, Feed09, Presentation, Razorfish, Report, Strategy, Trends, World
My employer Razorfish has once again published its annual FEED report. The document sums up findings from surveys among online users with the goal to answer how brands and consumers interact in the digital realm.
In August 2009, Razorfish surveyed 1,000 U.S. “connected consumers” across four major age groups. FEED focuses on “connected consumers” because this is the demographic our clients care most about; they are defined as consumers who have broadband access, regularly spend money online, and who actively consume or create digital content.
This year’s report differs from its predecessors because its focus is not on how consumers are adapting new digital technologies, but trying to understand how their adoption of these technologies affect the ways they engage with brands. Some key findings are:
- Digital brand experiences create customers. The overwhelming majority of consumers who actively engage with a brand digitally are much more inclined to purchase products and recommend the brand to others.
- Consumer wants to interact with a brand: 73% have posted a product or brand review on a website like Amazon, Yelp or Twitter, 70% have read a corporate blog, 65% have played a branded browser-based game and 40% have “friended” a brand on Facebook. These interactions are shaping their perceptions of the brand.
- The other major driver of digital brand engagement in customer service. Being responsive and solving customer problems in real time builds brand loyalty.
- Digital can make or break a brand. 65% of consumers say a digital experience, either positive or negative, changed their opinion of a brand. And in that group, almost all (97%) indicated their experience influenced whether or not they eventually purchased from the brand.
Latest Comments