Print Advertising. Yes, it is dead.

November 21st, 2009 • 3 comments Allgemein
Tags: Ads, Business, Diagram, Media, Print, Strategy, Trends, visual, World

One can argue that he slow death of traditional media is perfectly summarized in Rupert Murdoch’s bizarre war with google. The awl, instead, has just published this diagram which visualizes ad revenue vs newsstand and subscriber sales of major print media titles. It highlights the end of the print advertising era. While sales revenues rise or stay on the same level, ad revenues decline with rocket engines attached to it. I am not convinced, ignorance will restore the status quo (check out the Awl’s post here).

Esquire. Spicing up print with Augmented Reality.

November 17th, 2009 • Experimental
Tags: Augmented Reality, Business, Cool, Experimental, Ideas, Lifestyle, Market, Print, Strategy, Tech, Tools, visual

Okay…Augmented Reality. About a year ago three words which simply had to be said by someone in a digital creative brainstorming was Flashmob, Social Media and QR code, with the latter being replaced in 2009 by Augmented Reality (“Creatives Bingo”).

To be honest…currently I only see few interesting use cases for it (the way it is used by brands nowadays). No, dear brands. I am not interested in an animated version of my cereals box. And no I won’t hold print ads into my webcam in order to see ads.

Don’t get me wrong. I believe, it’s a great technology. Augmented Reality can work – in the moment it delivers added value. Something which is more than just a moveable 3D-version of ads, ads, ads. Take Layar for example, a mobile browser which intertwines AR, mobile and knowledge. Or Invizimals, a pretty cool looking toy for the PSP. And maybe….just maybe….magazines and newspapers might create new, cool experiences intertwined with their print content as well through AR… One year after their 2008 E-Ink issue Esquire has published its first AR issue together with the Barbarian Group.

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Hirngespinster. Giving life to a story.

Oktober 12th, 2009 • Experimental, Ideas, Surface, Tech
Tags: Art, Cool, Creativity, Experimental, Hirngespinster, Media, Motion, Print, Surface, Tech, Tools, visual, We like, World

Hirngespinster is the final project of Tristan Hohne to graduate from University of Applied Sciences Dortmund in Germany. Tristan describes it as a tangible user interface which combines the analogue book with the digital world. Hirngespinst is one of those German words which might make it into an English dictionary one day. I would roughly translate it as phantasy-driven fixation.

And as Tristan’s Hirngespinste find their way into your head, he shows a nice way to make print and digital interact – whenever Hirngespinster are seen on a book page, the viewer can interact by catching them. Once caught, an animation lets you get an inside look from the affected point of view.

Nice one, Tristan (thx Helge for the link).

Hirngespinster from Tristan Hohne on Vimeo.

Print. Far from being dead.

Oktober 7th, 2009 • 4 comments Media
Tags: Cool, Creativity, Experimental, Future, Ideas, Media, Print, Strategy, Trends, visual, We like, World

Thanks to Creativecriminals for proving once again: Print is far from being dead. Watch this amazing concept video of Photographer Alexx Henry and his team show you how a magazine might look in the not-so-distant future with the October cover and spread for Outside Magazine.