Posts Tagged ‘Print’
German Angst. Der Spiegel explains the Web.
Juli 3rd, 2011 • 24 comments Allgemein, Media
Tags: Der Spiegel, Germany, Politics, Print, Truth, visual, World
So if you want to get a sense of how media in Germany explains their readers the web go and check out tomorrow’s cover of ‘Der Spiegel’. This time it’s about the ‘Digital Underworld. The secret web of Internet Criminals.’
This is how ‘Der Spiegel’ explained Facebook a couple of months ago: ‘The insatiables’. Of course well promoted on Der Spiegel’s Facebook Page.
In 2009 Der Spiegel introduced its readers to the lawless failed state that the Internet actually is in ‘Web without Law’.
Carlsberg. The most useful ad in the world.
Januar 4th, 2011 • Ideas, We like
Tags: Beer, Brands, Cool, Creativity, Funny, Ideas, Print, We like
Did anyone say print is not innovative enough? Not useful. Just focused on stupid big ideas that no one is interested in? Then check out this best ad in the world very useful tool to directly interact with Carlsberg booze without even using the word widget once. High five, Carlsberg. I love it. (via Adfreak)
Advertising. Why the Model Slept with the Casting Director…
Dezember 9th, 2010 • Ads, Ideas
Tags: Ads, Agencies, Creativity, eram, France, Funny, Ideas, Lifestyle, Print, Truth
One thing that keeps on driving me insane in marketing is the massive amount of work attached to a piece of output that most humans would consider as…a print ad…or (most often) a pretty boring radio commercial. I mean if my dad knew how much work has been done, how many presentations were made to eventually stage a billboard with a car on it (and a price) he would instantly go insane. I think this print campaign for Eram in France points that out quite nicely…
.
Heineken. So, can I buy you a drink?
April 23rd, 2010 • 4 comments Ads
Tags: Ads, Beer, Brands, Cool, Creativity, Diagram, Funny, Heineken, Ideas, Print, visual, We like
Good Information Design is an extremely challenging task. Nevertheless the web community’s enthusiasm to press every figure they could get their hands on, into a colorful info visualization got a little bit annoying, lately. For a couple of weeks it seemed as if no piece of data about the Social Web, Twitter or other Natural Disasters could just exist without being pressed into a statistical wallpaper.
Now, after this piece of info visualization has become as cool as running around in Ed Hardy wear it is time for the wallpaper’s successor – let’s get back to the classic process flow. ‘So you need a Typeface‘ kicked it off. Next is Heineken with this brilliant and absolutely important process flow which I found on ‘ads of the world‘. It’s obviously a creative experiment by Miami Ad School. Anyway, well done. Print can be good sometimes. 
And I will now stop blogging about print for a while. I promise.
Print. 8 Futures which won’t save Murdoch, but sure look nice.
April 21st, 2010 • 4 comments Media
Tags: Cool, Creativity, Experimental, Future, Ideas, Media, Prediction, Print, Touch, Trend, visual
Some of them will never see the light, but others already did. Check out my 8 favourite videos about a touchy future for print (which will never come).
IKEA. Do You Need a Hand?
März 11th, 2010 • 2 comments Ads
Tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Grabarz & Partner, Ideas, IKEA, Print, visual, We like
There are ads and then there are ads. The clever, simple and intriguing idea below does three things at once (which is not common for German creation anymore): It describes a problem, it solves it using the brand’s means and it’s not just award-focused Zombie creation. High five Grabarz & Partner. I love it.
Wired. Ready to go iPad.
Februar 17th, 2010 • 3 comments Media
Tags: Apple, Brands, Cool, Creativity, Experimental, iPad, Media, Print, Strategy, Tech, Trends
Wired Magazine has just launched its video preview for its iPad application. And yes it looks yummy! In fact it is very logical for Wired to be among the first to take this step. I think the iPad will be a piece of hardware to make print publisher’s wet dreams come true and offer a digital platform to buy and consume print media.
As a commenter explained: This visual demo is very likely an Adobe Air demo…which does not work on the iPad yet.
Apple iPad. Endorsed by Print Publishers Worldwide.
Januar 28th, 2010 • 1 comment Allgemein
Tags: Apple, Burda, Industry, iPad, Media, Murdoch, Print, publishers, Strategy, Tablets, Tech, Tools, Touch, Trend, World
What a week for Hubert Burda! The Grandsigneur of German Publishers, ‘Chairman of the Board and Publisher of Hubert Burda Media, President of the Association of German Magazine Publishers, and co-founder of the European Publishers Council’ must have had a great night last night.
Why? Because it seems to me that he, as one of the most conservative protagonists of paid content on the web, has finally won. Earlier this week he had opened Burda’s annual digital conference DLD in Munich. A digital conference which looks like all the industry meetings you know from around the world…except that it was hosted by a brand which publicly asked to disappropriate google because of their online media market share. Sounds ridiculous? Well, it is.
Burda described Google as a “killer application” which delivered almost half of all traffic to local journalism Web sites and yet managed to keep almost one-third of all Internet advertising revenues in Germany for itself. “All of that without making any investment of its own in the expensive business of journalism,” Burda noted.
Burda called for amendments to copyright and even suggested that Google should pay for the use of news it had not produced itself. Of course, the search engine wanted nothing to do with this suggestion. (‘Der Spiegel‘, Sept 09)
Actually your failed business model is not my problem
Earlier, in summer 2009, Burda and other publishers had managed to channel their whining about antiquated business model into the Hamburg Declaration of European Publishers. It demanded a ‘fair share’ by search engines like google. Google reacted with an offer to deny robots the access to the publisher’s pages. The conflict went hot. The web manned the battle stations when Silicon Valley started fighting against Munich. Well, and of course it could get even more bizarre when Rupert Mordoch started to ‘threaten’ google to block them from his newspapers and rumors about a Murdoch pact with Bing versus google made the headlines.
Burdoch’s ‘new business model’ was the old one…translated into digital: Making readers pay for stuff they read online.
In the new business model, we will be charging consumers for the news we provide on our Internet sites. The critics say people won’t pay. I believe they will, but only if we give them something of good and useful value. Our customers are smart enough to know that you don’t get something for nothing.
Similar to the music industry publishers never condescended to think about alternative business models. While print advertising revenues worldwide dropped like they were hot, no alternative business model was even explored. The direction was clear: Save mainstream print media at all cost. No matter wether there simply is no need for so many general interest magazines anymore, we do print…with a digital touch to make it look cooler.
The web’s response was unambiguous: Twitter founder Biz Stone commented the Burdoch’s closed payment model will ‘fail fast’ and it would be impossible to ‘put the genie back into the bottle’. Others compared the old men’s inflexibility to the disaster of the music industry etc. In autumn 2009 both, Burda and Murdoch, demasked themselves as dinosaurs – powerful but inflexible, free from creative power and about to make the same mistakes so many others had done before.
Digital Magazines. Another future for print.
Dezember 18th, 2009 • 1 comment Ideas, Tech
Tags: Cool, Creativity, Experimental, Future, Ideas, Prediction, Presentation, Print, Tech, Trends, UX, visual, We like, World
Is print dead? If you read my own headlines you will find out that I am undecided as well. I am sure that the majority of mainstream print media nowadays is doomed. But, I think that some traditional print media products might reinvent themselves. Lately Outsider Magazine and Esquire came up with remarkable experiments in this sector.
Publishing thinktank Bonnier plus its partner Berg London have come up with this cool vision of how magazine UX might evolve. It’s a concept video and does not exist yet. But the concept convincingly uses digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It illustrates one possible vision for digital magazines in the near future.
Absolut. 25 years in fantastic ads.
Dezember 7th, 2009 • 1 comment Ads, Brands, Classics
Tags: Absolut, Ads, Branding, Brands, Classics, Cool, Creativity, history, Lifestyle, Print, visual, We like, World
My friends at Creative Criminals have published this fantastic compilation quite a while ago. But it is still worth taking a look at: For over 25 years Absolut vodka has run a simply überinspiring advertising campaign. The well known bottle of Absolut is formed in the shape of a tradtional Swedish medicine flagon. It may be hard to use for bartenders but the shape was an inspiration for their print campaign which just does one thing: Position the product as hero.
Check out the ad compilation here.
Latest Comments