So why do I get to know a conductor? Itay was presenting his vision as part of an agency event. And even though I had no clue what a director actually does, and even though I embarrassed myself more than once with my lack of knowledge, I have to admit this was one of the most interesting and inspiring presentations I have ever seen. Here is Itay’s TED talk on leading like the great conductors – a must see.

Even if you don’t want to see the whole 20 minutes. Check out the last 5 minutes…and you will want to see the rest.

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Post tags: Creativity, itay talgam, leadership, Presentation, TED, Truth

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The starting point for this presentation was a simple thought: Twitter is far more than a digital tool. It is a philosophy machine – a thing that creates realities. And the following selection of some of my 20 most favorite tweets proved that.

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Post tags: Amsterdam, Funny, Gerald, PR, Presentation, theass, Twitter, Underway

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That of course is wrong. Specifically if you take a look at the rarely talked about opportunities of intertwining the worlds of search and social.

A while ago I had the pleasure to get to know Tom Smith, founder of Trendstream, the company behind the GlobalWebIndex and the great Wave studies conducted on behalf of McCann.

Tom’s following presentation, given at the International Search Summit in Munich, discusses the idea of what he describes as the ‘Googopoly’, where Google has risen to control most of what we see and do online.

Even though I doubt the relevance of google Plus I found Tom’s key takeaway extremely smart: It is not just about google+. It is about how google cements its position with a multitude of tools like Chrome, Android and many others in order to enforce search thinking into anything that’s social nowadays.

Great presentation. Thanks to We are Social for the link…

(...)
Read the rest of Googopoly. The Future of Search and Social. (19 words)

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Post tags: Facebook, google, google plus, Insights, People, Prediction, Presentation, Report, Reports, Social Influence Marketing, Social Networks, Study, trendstream, World

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“Big data is shifting the balance of power between the creative ’poets’ of the communications industry and the more analytical ’quants’. Yet there is still a big role for creative minded people in a Big Data world. A lateral, humanistic view on Big Data yields better, more insightful truths, and data can be fuel for creative development. Here’s how.”

Before you start: Slide 17 is officially the truest slide on the Planet.

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Post tags: data, euro rscg, Ideas, Insights, Presentation, Strategy, Truth

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A little update: Last week I had the pleasure to hold a presentation at Amsterdam’s 20th Pechakucha Night. If you don’t know the concept: Pechakucha is an open presentation format where people can basically present whatever they want. But they need to present it on 20 slides and no slide will stay on the screen longer than 20 seconds.

I presented my love to Wikipedia. It was exactly on the 18th January that Wikipedia spearheaded the web’s strike against SOPA. In other words: An ideal day to present this small big courageous platform that we profit so much from and which we sometimes give so little back. Little hint: My 10 most WTF Wikipedia articles are just a small collection of what you could find on Wikipedia. Read them. They are hilarious.

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Post tags: Amsterdam, Funny, Gerald, Pechakucha, Pechakuchanight, Presentation, wikipedia

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A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. This system contains features such as governance, workflow, intelligence, and integration capabilities across the enterprise. The success of these tools is dependent upon a business-led strategy, defined processes, trained staff, and ability to measure efforts.

SMMS are there to reduce the complexity of large real time social media platforms. And there are many, many different vendors on the market. From Hootsuite to BuddyMedia, from Wildfire to Spredfast, no two vendors are alike and there is no one-fit-for-all SMMS-solution. Altimeter’s new “Strategy to Manage Social Media Proliferation” serves as a great overview over the SMMS-scene and offers metrics to support the choice for specific vendors based on the social objectives of your organisation.

If you have ever tried to give your customer a founded recommendation on which SMMS to choose you will know how important the following report is. In a market as cluttered and dynamic as this we need more top-level reports like the following one instead of infographics on Mashable.

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Read the rest of Social Media Management Software. Check Out Altimeter’s New Buyer’s Guide. (33 words)

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Post tags: Altimeter, altimetergroup, Business, Facebook, Presentation, Reports, Social Business Design, Social Influence Marketing, Strategy, Tech, Tools, we are social

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Amsterdam DNA is a new exhibition in the Amsterdam Museum that takes the spectator on a three-dimensional 45-minute journey through the history of the City. The versatile story of the city is presented in seven intriguing films produced by PlusOne Amsterdam.

The first film is called Revolt. And it deals with the city’s struggle for freedom after the middle-ages. I am looking forward to the exhibition. Well done Guys.

Amsterdam DNA – Revolt from PlusOne on Vimeo.

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Post tags: 3D, Agencies, Amsterdam, Culture, Display, Events, history, museum, Netherlands, PlusOne, Presentation, World

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I particularly like how they underline the necessity to think (before yelling Facebook or iPad or Flashmob):

‘Digital waste’ pollutes the online world as brands fail to listen to what people want.

It [the study] found that 57 per cent of people*** in developed markets* do not want to engage with brands via
social media – rising to 60 per cent in the US and 61 per cent in the UK. Instead, misguided digital
strategies are generating mountains of digital waste, from friendless Facebook accounts to blogs no
one reads. This is being combined with ever-increasing content produced by consumers – the study
shows 47 per cent of digital consumers now comment about brands online.

The result is huge volumes of noise, which is polluting the digital world and making it harder for
brands to be heard.’

Of course: This study does not at all say brands shouldn’t be digital. The opposite is true. But it repeats the one thing that I never get tired of to repeat: People are not interested in a brand’s content. And they are not interested in brand experiences. They are interested in stuff that is relevant for them – and sometimes this is a brand.

Check out TNS Digital Life here .

Thanks to Rubbish Corp for the link.

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Post tags: 2011, Business, Insights, Lifestyle, Media, People, Planning, Presentation, Report, Reports, Research, Social Influence Marketing, Study, target group, TNS, Trends, World

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(...)
Read the rest of Anrealage. An 8-Bit Showroom in Tokyo. (2 words)

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Post tags: anrealage, Cool, Creativity, Design, diesign, Experimental, Fashion, Ideas, japan, Kunihiko Morinaga, Lifestyle, People, Presentation, Retail, tokyo, visual, World

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If there is such a thing as a superhit on Slideshare their first presentation Rethinking the Mobile Web comes pretty close to it. And the deck embedded below is again a strong statement for web apps.

It is long but very smart.

It is just a bit more than a year that Chris Anderson on Wired claimed that the future will be “driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule.”

I guess this one time he was wrong.

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Post tags: Apps, Mobile, Presentation, Strategy, Tech, Tools

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