Why I love Wikipedia. My Presentation at Amsterdam’s Pechakucha Night.

Januar 24th, 2012 • Tools, Underway
Tags: Amsterdam, Funny, Gerald, Pechakucha, Pechakuchanight, Presentation, wikipedia

A little update: Last week I had the pleasure to hold a presentation at Amsterdam’s 20th Pechakucha Night. If you don’t know the concept: Pechakucha is an open presentation format where people can basically present whatever they want. But they need to present it on 20 slides and no slide will stay on the screen longer than 20 seconds.

I presented my love to Wikipedia. It was exactly on the 18th January that Wikipedia spearheaded the web’s strike against SOPA. In other words: An ideal day to present this small big courageous platform that we profit so much from and which we sometimes give so little back. Little hint: My 10 most WTF Wikipedia articles are just a small collection of what you could find on Wikipedia. Read them. They are hilarious.

Social Media Management Software. Check Out Altimeter’s New Buyer’s Guide.

Januar 9th, 2012 • 1 comment Reports, Social, Tech, Tools
Tags: Altimeter, altimetergroup, Business, Facebook, Presentation, Reports, Social Business Design, Social Influence Marketing, Strategy, Tech, Tools, we are social

So once you have given all the presentations about the value of Social Media and explained that a fan is not worth $2.38 (or something) you will – at some point – face the challenge of managing real time interaction with your customer. Here SMMS, a type of software especially designed to support the management of complex social interaction platforms, are usually your weapons of choice. Especially in a world in which any major enterprise has to be able to manage its 178 social media accounts in average.

A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. This system contains features such as governance, workflow, intelligence, and integration capabilities across the enterprise. The success of these tools is dependent upon a business-led strategy, defined processes, trained staff, and ability to measure efforts.

SMMS are there to reduce the complexity of large real time social media platforms. And there are many, many different vendors on the market. From Hootsuite to BuddyMedia, from Wildfire to Spredfast, no two vendors are alike and there is no one-fit-for-all SMMS-solution. Altimeter’s new “Strategy to Manage Social Media Proliferation” serves as a great overview over the SMMS-scene and offers metrics to support the choice for specific vendors based on the social objectives of your organisation.

If you have ever tried to give your customer a founded recommendation on which SMMS to choose you will know how important the following report is. In a market as cluttered and dynamic as this we need more top-level reports like the following one instead of infographics on Mashable.

Read more »

Amsterdam DNA. City History Goes 3D.

Januar 5th, 2012 • Display, Events
Tags: 3D, Agencies, Amsterdam, Culture, Display, Events, history, museum, Netherlands, PlusOne, Presentation, World

As an Amsterdamer by choice I can hardly imagine anybody without a certain trace of local pride when it comes to this wonderful city. No matter if you live here for two weeks or your whole life: the citizens of Amsterdam know in what an exciting place rich in history they live.

Amsterdam DNA is a new exhibition in the Amsterdam Museum that takes the spectator on a three-dimensional 45-minute journey through the history of the City. The versatile story of the city is presented in seven intriguing films produced by PlusOne Amsterdam.

The first film is called Revolt. And it deals with the city’s struggle for freedom after the middle-ages. I am looking forward to the exhibition. Well done Guys.

Amsterdam DNA – Revolt from PlusOne on Vimeo.

Insights. TNS Launches Largest Global Study on Digital Behaviour.

November 30th, 2011 • Reports, Strategy
Tags: 2011, Business, Insights, Lifestyle, Media, People, Planning, Presentation, Report, Reports, Research, Social Influence Marketing, Study, target group, TNS, Trends, World

Research company TNS has launched its 2011 version of TNS Digital Life. Based on conversations with over 72,000 people in 60 countries this is the world’s largest global study into people’s attitudes and behaviours online.

I particularly like how they underline the necessity to think (before yelling Facebook or iPad or Flashmob):

‘Digital waste’ pollutes the online world as brands fail to listen to what people want.

It [the study] found that 57 per cent of people*** in developed markets* do not want to engage with brands via
social media – rising to 60 per cent in the US and 61 per cent in the UK. Instead, misguided digital
strategies are generating mountains of digital waste, from friendless Facebook accounts to blogs no
one reads. This is being combined with ever-increasing content produced by consumers – the study
shows 47 per cent of digital consumers now comment about brands online.

The result is huge volumes of noise, which is polluting the digital world and making it harder for
brands to be heard.’

Of course: This study does not at all say brands shouldn’t be digital. The opposite is true. But it repeats the one thing that I never get tired of to repeat: People are not interested in a brand’s content. And they are not interested in brand experiences. They are interested in stuff that is relevant for them – and sometimes this is a brand.

Check out TNS Digital Life here .

Thanks to Rubbish Corp for the link.

Anrealage. An 8-Bit Showroom in Tokyo.

Oktober 10th, 2011 • Experimental, Retail
Tags: anrealage, Cool, Creativity, Design, diesign, Experimental, Fashion, Ideas, japan, Kunihiko Morinaga, Lifestyle, People, Presentation, Retail, tokyo, visual, World

8-Bit? Yawn. We have seen pretty much everything in 8 Bit already. Except a store concept. Experimental Japanese designer Kunihiko Morinaga has built this showroom for the F/W collection of his label Anrealage in Tokyo. I think 8-bit is pretty close to getting buried very soon – but I think Mr Morinaga’s showroom is a fantastic final scream.

Read more »

Mobile Apps. Why responsive design actually begins on the server.

September 28th, 2011 • Mobile
Tags: Apps, Mobile, Presentation, Strategy, Tech, Tools

Yiibu is a small office in Edinburgh specialized in Mobile marketing. And they spent quite some time to think about more efficient processes in creating mobile apps – particularly in replacing native with web apps.

If there is such a thing as a superhit on Slideshare their first presentation Rethinking the Mobile Web comes pretty close to it. And the deck embedded below is again a strong statement for web apps.

It is long but very smart.

It is just a bit more than a year that Chris Anderson on Wired claimed that the future will be “driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule.”

I guess this one time he was wrong.

TED. How Algorithms Shape our World.

September 3rd, 2011 • Knowledge
Tags: Algorithms, Mathematics, People, Presentation, TED, Truth, World

Actually I am convinced TED talks are not ideal content for this blog. This time I want to make an exception. Kevin Slavin argues that we’re living in a world designed for — and increasingly controlled by — algorithms. And if you read this you get the impression he is right.

Brilliant presentation. Take the 15 minutes to watch it.

Thanks to Jeroen Matser for the link

Consumer Love. IBM shows how not to ask the right questions.

August 15th, 2011 • Reports, Social, Social Business, Strategy
Tags: Adaptation Marketing, Facebook, IBM, Media, Prediction, Presentation, Report, Research, Social Influence Marketing, Social Networks, Strategy, Trends

IBM has just published a study called ‘From Social Media to Social CRM‘ (PDF download). I first liked it because it was not boring. It did not repeat the same old shit that you read anywhere else. In fact…it seemed quite uncomfortable and innovative. At first.

So at first some of the study’s claims did not sound very surprising, nevertheless heretic for many people in the industry. IBM found out that most people are not so much into learning about your next campaign on social networks. They are actually almost exclusively interested to meet their friends. And pretty much the only reasons why they friend a brand – according to IBM – is VOUCHERS.

Yes. All of us hate these types of relations.

Who wants to date a girl that only spends time with you because you pay all the restaurant bills?

IBM has got an explanation for you why you spend time with this girl (the social consumer): Simply because you want to think the girl loves you.

Businesses are three times more likely to think consumers are interested in interacting with them to feel part of a community. Businesses also overestimate consumers’ desire to engage with them to feel connected to their brand. In fact, these two activities are among the least interesting from a consumer’s perspective.

Consumers are willing to interact with businesses if they believe it is to their benefit, feel they can trust the company and decide social media is the right channel to use to get the value they seek. That value could be in the form of a coupon or specific information. Engaging with a company via social media may result in a feeling of connectedness for consumers – an emotional, intangible gain – but the wish for intimacy is not what drives most of them.

I agree with the latter claim even though IBM streamlined the study to make sure everyone understands VOUCHERS as the key consumer desire. How? By benchmarkting the girl’s (social consumer’s) top reasons why she dates you compared to your top reasons why you date her. The result could not be much different. And yes: According to this study most of her top reasons to date you are connected to restaurant bills.

So does that mean all of us should forget about investing into next year’s social activation? Definitely not.

Read more »

Soulbot 3000. Looks great, safely contains human Souls.

Juli 20th, 2011 • Experimental
Tags: Cool, Creativity, Design, Experimental, Future, Ideas, Presentation, products, video

They say that we all lose 21 grams at the exact moment of death. They say that it’s the weight of the human soul. Soulbot 3000 is now able to contain this amorphous mass: The Soul. Thanks to Andreas Wannerstedt for making Soulbot 3000 possible.

(via Fubiz)

Media Planning. A pretty good presentation on what it is…or what it wants to become.

Juni 8th, 2011 • Media, People
Tags: Future, Media, Presentation, presentations, Strategy, Trends

John V Willshire is Innovation Officer at PHD Media in London. And he seems to be a good media guy. He created this great presentation on ‘What is Media Planning’. I am usually not a big fan of media planning (see post below). But thanks. That’s interesting John (and to Griffin).