OMFG. It’s as if Skynet and Satan had a Brood of Soul-Eating Children.

Februar 23rd, 2011 • 2 comments Business, Social
Tags: Adaptation Marketing, Ads, Agencies, Business, Funny, Future, Media, Prediction, predictions, Shit, Social Influence Marketing, Strategy, Trends

Rubbishcorp calls it ‘Officially the most shittest thing I have ever posted on this blog.’ A Youtube commenter replied ‘If you work in marketing, kill yourself. If you made this video, kill yourself twice.’ And who am I to disagree?

‘We are the future’ is a declaration of professional bankruptcy. It is a video about the weird Reality filter that many media agencies use to look at the world (this time it’s the PHD network). It’s about people who believe that other human beings ask for more marketing content. Or – to quote rubbishcorp one more time – ‘it’s a reflection of the views of a bunch of middle aged ad-people about some random technologies that none of them have any actual understanding of.’ And yes, PHD rightfully is getting grilled on the intertubes right now.

If you watch it you will find out that it’s pretty much the video version of ‘Stuff real people don’t say about advertising‘. Only this time it is not meant to be ironic. To finally illustrate my thoughts with one more Youtube comment – ‘Oh jesus, its like skynet and satan had a multicultural brood of consumerist nega-children that eat souls through the innernets.’ Thanks.

Thanks to jkleske for sharing it.

2010. The Mobile Year in Review.

Dezember 21st, 2010 • Mobile, Trends
Tags: 2010, Business, Diagram, Media, Mobile, predictions, Tech, Trends, visual, World

One thing that hopefully stops in 2011 – info visuals that explain digital media. To finally celebrate this marketing meme of 2010 I’d like to post mobilefuture‘s Mobile Year 2010 in Review. Enjoy.

2010. The year of realistic self-assessment.

Januar 5th, 2010 • 1 comment Allgemein
Tags: 2010, Business, Future, predictions, Trends, World

2010. Another year which will be the year of mobile, of social media ROI, social media CRM , social TV, social commerce, the year of tablets and a lot of other technologies my sister or my dad don’t know anything about. In fact, I believe if it will be the year of anything special at all then it will be another year of failed prophecies.

No doubt, the advance of smartphones and the invention of mobile apps paves the way for the use of the mobile web. The progress made in social technologies opens new possibilities to explore new services in this sector. And hey, that’s great. But let’s please do one thing in 2010: Let’s turn it into the year of realism.

Just because we are in control of the air superiority in our self-invented communities, does not mean it’s relevant for anybody else than the usual suspects. Yes, I love Foursquare. But in my hometown Frankfurt maybe 200 players have registered…in a city of 600K. That’s not exactly what I call reach. Plus, the realities in the use of digital technologies vary to enormous degree even among the U.S., Japan and Europe…and we are not even talking about the 75% which we call ‘the rest of the world’ (like India and stuff).

If I have one professional wish for 2010 it is this. Keep on playing, keep on dreaming…but stop using superlatives when ever you like a certain smartphone or social service. One of the happiest tech moments in my life was when my family had a Skype video call with my step brother’s family in Australia during christmas. They waved, they laughed and they were happy to see each other over such a big distance. And hey, that’s cool, isn’t it? When I saw this scenery, I had the feeling that this (almost old-school piece of tech) had a sense – it simply made people smile and connect – in a very simple way. What a great invention: Skype.

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