Posts Tagged ‘Philosophy’
Agencies. Thank God It’s Doomsday.
März 23rd, 2010 • Business, Trends
Tags: Ads, Agencies, Business, Funny, Future, Ideas, Philosophy, Prediction, Social Influence Marketing, Strategy, Trends, World
Nowaday’s challenges for ad agencies worldwide are closely connected with a grown up customer. Personally I am not a fan of agency bashing. I am convinced most agencies are not well prepared for today’s world. But I think most of them will reinvent themselves.
Nevertheless I found this little clip remarkable. It tells a good story as starting point to stress today’s Ad Agency’s Public Enemy #1 – substantial Change. It was produced for FITC, Toronto, a digital tech & storytelling conference. I want to go there – unfortunately I won’t be able to 
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The Truth. God and Tufte hate your ugly Charts.
März 22nd, 2010 • Allgemein
Tags: Diagram, Funny, kittens, Philosophy, Powerpoint, Truth, visualization, World
Twenty years after the invention of Powerpoint and two weeks after Edward Tufte has been appointed to become Obama’s Presidential advisor there is only one thing left to say…and I hope you remember it before you merge Comic Sans Headlines and Smart Art next time. Understand it as a warning.
Thanks to Mark Goetz for the idea. I found the link via Flowing Data.
How True. It’s not about Digital, Stupid.
März 7th, 2010 • 3 comments Allgemein
Tags: Agencies, Cool, Philosophy, Prediction, Trends, Truth, World
I found this convincing mission statement by Sidekick Studios UK on Neil Perkin’s (fantastic) blog. It’s just a well written piece of PR for a digital conference in the first place. But it is so right.
Audi’s Green Police. Didn’t They say Hitler?
Januar 30th, 2010 • 3 comments Ads, Brands
Tags: Ads, Audi, Brands, Fail, Germany, Ideas, Philosophy, PR, Social Influence Marketing, Strategy
Let’s start an intellectual experiment.
Think about e.g. an ex-spouse in your life and now think about any object in your appartment. Can you associate it with him or her somehow? You probably can. Take the old vase in your living room and you will probably find a connection to your ex who loved flowers so much. Most likely you will be able to link the TV set to her preferences for ‘Grey’s Anatomy’ and so on…But why should you do that? Especially since you will be able to link pretty much anything to pretty much anything after thinking about it for a while. Plus, simply put, while you actually might not want to think about your ex-spouse anymore at all?
Well, that’s what self-proclaimed guardians of Political Correctness do on the web 24/7. They love to think about all kinds of connections because there is not one thing which makes them as happy as making up a good old PR disaster.
One information in advance: I am German and I work for a digital agency with Audi International on the client list (not PR, not Audi USA). This is just accidental and not the rationale behind this article. I am professionally not at all engaged in any Audi project even though I like the cars. I simply react on this article by Danny Brown, entitled “Audi and the Super Bowl Social Media Shit Storm“. This is the story: In an attempt to spearhead a social media intiative, Audi USA (keep that in mind, it is important) had invented the so-called ‘Green Police’. It comes with a Super-Bowl ad, a Youtube channel and the inevitable twitter account. This is the more or less entertaining ad:
Did you realize it? No? Audi has just committed a major act of Political Incorrectness, according to Danny.
Transmedia. An introduction to diversity in storytelling.
Dezember 12th, 2009 • 2 comments Ads, Brands, Social, Strategy
Tags: Ads, Brands, Cool, Philosophy, Presentation, Social Influence Marketing, Storytelling, Strategy, transmedia
In a world in which old and new media collide, Transmedia storytelling becomes a functional necessity in brand communication. The term was defined by Henry Jenkins in his 2006 book Convergence Culture:
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
It is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world (see Henry Jenkin’s blog). Even though I disagree with the word storytelling as THE defining factor for in this brave new media world, I agree with it being an important asset.
Digital Strategist Gunther Sonnenfeld has summarized the topic in this deck to Miami Ad School. It’s a deck that talks to advertisers in the first place, but I like it, nevertheless 
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Time. Much more than the Present.
November 15th, 2009 • Strategy
Tags: Adaptation Marketing, Agencies, Bud Caddell, Business, Cool, Creativity, Fast, Future, Philosophy, Prediction, Presentation, Strategy, Time, Trends, Undercurrent, World
Bud CaddelI is a strategist the awesomest strategist ever at Undercurrent NYC and I read his blog for quite some time. This deck by Bud is about time. Basically about the question how we design experiences around how humans perceive time. I am not quite sure if you gave an answer to this question, Bud, but I love the way you tell your story (especially the Austronaut Allen part). By the way, I found this deck on Griffin Farley’s blog which I hereby recommend to my readers as well.
Trillions. A tale of many, many, many nods.
November 10th, 2009 • 1 comment We like
Tags: Nodes, Philosophy, We like, World
A trillion? This is 1,000,000,000,000 – or quite a bunch of stuff. This beautiful short film by MAYA Design puts some perspective on the invisible but fast approaching challenges and opportunities in the pervasive computing age. An age in which a trillion nodes continually interact, update or do stuff of some kind. Clever and beautiful to watch…
Trillions from MAYAnMAYA on Vimeo.
(thx to Thorsten)
TED. Stefan Sagmeister on leaving everything behind.
Oktober 3rd, 2009 • 2 comments Allgemein
Tags: Cool, Creativity, Design, Ideas, Philosophy, Presentation, Sabbatical, Sagmeister, TED, visual, World
The most recent TED session features design god Stefan Sagmeister talking about his time off. Every seven years, designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical to rejuvenate and refresh their creative outlook. Pretty cool, but why does he remind me of Arnold Schwarzenegger?
Madmen. An interview with David Ogilvy.
August 12th, 2009 • Brands, Classics
Tags: Agencies, Brands, Business, Classics, David Ogilvy, Ideas, Interview, Ogilvy, Philosophy, Strategy
I admit, this is a rather classic ad week. Apart from M&As such as the network I work for being bought by another network, and of course Friendfeed being eaten by Facebook there was not too much going on in the social web last week. So why not take the time to get back to the classics? David Ogilvy for example. One of the fathers of modern advertising and a Madman whose voice will stay relevant in this industry for ages to come. Watch this great interview with the master himself being interviewed by John Crichton in 1977.
The video was realized by the American Association of Advertising Agencies AAAA. Thank you.
Trends. Post Digital Marketing 2009.
August 1st, 2009 • Allgemein
Tags: Brands, Business, Ideas, Media, Philosophy, Prediction, Presentation, Reports, Strategy, Trends, World
The following deck is a good example of a rapidly changing understanding of what we’re doing. I admit, you stumble over “Everything is changing”-decks pretty much every other day. But this one is a little bit different.
“Post Digital Marketing 2009″ takes everything you might expect one step further. Helge Tennø, strategic director of Norwegian agency screenplay has put it together. Tennø comments that
this last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more.What I wanted to do before leaving on a short summer vacation was recombine all the best ideas, into ONE Post Digital Marketing 2009 presentation. Summarizing all the major thoughts finding its way to my “ideas”-folder this last year.
Well done. Interesting read, great thoughts and (last but not least) visually appealing…
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