Advertising. Of Singing and Dancing.
Februar 17th, 2013 | by Gerald
I just read an interview with Marketing Strategists Al Ries and Jack Trout and wanted to share one of their comments.
Browsing the "Philosophy" Tag
The New Facebook. A Morning with my updated Privacy Settings.
Oktober 2nd, 2011 | by Gerald
One week after f8 – and I am still shocked of the general public acceptance of Facebook’s ‘frictionless sharing’ –
Facebook and I. Or: Doubt Creeps in.
September 27th, 2011 | by Gerald
Last week’s Facebook update has left me perplexed. I simply do not quite know what to make of what I
Funny Crap? How things go Nuclear on the Web.
November 10th, 2010 | by Gerald
The mysterious code how things go ‘viral’ is not going to be discovered…ever still uncracked. Amplifiers such as 4Chan, Reddit
Insights. The Difference Between Measurement and Strategy.
Oktober 20th, 2010 | by Gerald
We all know analytics and measurement is crucial to define whether we were successful or not. But it’s not the
Roger Wilco. The Tenets of Digital Strategy.
Juni 10th, 2010 | by Gerald
After trying to define the difference between traditional and digital strategy (if there is any) I still have no perfect
Media. The Anatomy of Digital Platforms.
April 11th, 2010 | by Gerald
David Armano seems to stay true to his roots as the social web’s best info visualizer. His endless stream of
Big Ideal. Ogilvy’s Brand Platform Revisited.
März 30th, 2010 | by Gerald
On my way to explore the best of both worlds (traditional vs digital) I have – once again – come
How True. It’s not about Digital, Stupid.
März 7th, 2010 | by Gerald
I found this convincing mission statement by Sidekick Studios UK on Neil Perkin’s (fantastic) blog. It’s just a well written
Madmen. An interview with David Ogilvy.
August 12th, 2009 | by Gerald
I admit, this is a rather classic ad week. Apart from M&As such as the network I work for being
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