About a year ago Jeremiah Owyang, (then Forrester) published his well known article ‘The Future of the Social Web‘. He sketched the likely evolution of the internet in five overlapping phases, taking us from the ‘Era of social relationships’ to the ‘Era of social commerce’ (an era which he expexted to start in ~2011.

In approximately two years, social networks will be more powerful than corporate Web sites and CRM systems, as individual identities and relationships are built on this platform. Brands will serve community interests and grow based on community advocacy as users continue to drive innovation in this direction.

What has happened today may not yet be the start of Owyang’s era of social commerce, but it’s a dramatic step. Paypal has launched Paypal X – a platform which the payment provider is going to present at Innovate09 these days. PayPal X basically opens up the services of PayPal and gives developers worldwide access to open payement functions like the following (via Techcrunch)

(...)
Read the rest of The X. Paypal goes open source. (379 words)

© Gerald for davaidavai.com, 2009. | Permalink | No comment | Add to del.icio.us
Post tags: Brands, Business, Cool, New, Open, paypal, Paypal X, Social Influence Marketing, Social Shopping, Strategy, Tech, Tools, Trends

Feed enhanced by Better Feed from Ozh