Social UX. My Article for Page Magazine.

November 16th, 2011 • Social, Trends
Tags: Article, Page, People, personal, Social Influence Marketing, Usability, UX

Just a quick update: German creative magazine Page has once again published an article from me. If you are a subscriber of Page and if you have issue 12.2011 on the desk please just go to page 90 where I (try to) give five tips for a more UX-focused approach to social media.

To cut a long story short: My perspective on social media (does anyone still use this term???) in this article is that all too often brands/agencies still focus too much on staging social campaigns instead on getting their house in order. Activation – and only activation – via social influence marketing should first and foremost enable consumers to profit more from using social functionalities than from not using it. The answer to a brief in the social realm must always revolve around solving a given problem, not to just drive people to a Facebook page. Form follows function, not vice versa.

The article is in German. And if you don’t have the magazine at home: here is a PDF. But don’t tell anyone.

Page. 10 Challenges that keep Creatives awake at Night.

Juni 2nd, 2011 • Underway
Tags: Article, Creative, Facebook, Page, People, personal

This month’s issue of German design & advertising magazine Page has just been issued. And after my article about Amsterdam two months ago they asked me again to write for them and to answer one of the ’10 questions that drive creative nowadays’. I think I am about to become their digital guy. So if you cannot sleep at night because you do not know whether digital marketing from now on will just be a Facebook page. Find my answer to this question in this month’s Page.

My Amsterdam. A Love Letter to a Great City.

April 7th, 2011 • 2 comments Interview, Jobs, People, Underway
Tags: Amsterdam, Article, Page, People, World

If you happen to be in Germany and if you come across a kiosk try to get the May issue of Page. The guys asked me to write an article about my hometown Amsterdam and its agency scene. And that’s what I did. What I like even more about it is that my freelance colleague Wouter Boon (who also runs the Amsterdam Ad Blog) and up and coming Kiwi cartoon superstar Toby Morris were willing to get interviewed. Toby presents a couple of his great Amsterdam cartoons from his book Alledaags in this article. And if you are interested to see more of his stuff check out his latest project ‘200 people I used to know‘.

Unfortunately I am not allowed to publish the article yet. Just wait one more month or go to the kiosk and $#%%&#*@ buy the thing.

Twittertim.es. Yes, this is my favourite app right now.

August 24th, 2010 • Underway
Tags: App, Apps, Gerald, Page, Tools, Twitter, Underway

Just a quick personal update – Page Online, one of Germany’s leading design magazines put my supersized head on the frontpage today (which is a little bit creepy). I was asked to recommend my favourite application. And I think it is twittertim.es as it gives me a very handy overview of what’s hot among my followers. The article is in German only, but if you are interested in its essence – use twittertim.es.