Good Morning. The Return of ‘The Media Award Tram Station’.

April 29th, 2011 • Media, Underway
Tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World, WTF

It’s not always easy to work in the center of Amsterdam. Well, most of the time it is. But then there are days when you step out of your tram at the central Leidseplein square and the first thing you think is WTF?

Quite often this has got something to do with my particular tram station which I call ‘The Media Award Tram Station’. Simply because it serves as award entry for pretty much any Media angency in the world. You know…when they spend EUR 1 million on media…and EUR 995,000 run just into this installation there to make the campaign look great in Cannes?

I have seen everything being built on top, attached to or dug underneath the tram station. But I haven’t seen what I have seen this morning. It looked a little something like this…

Light and Magic. Prague celebrates The Orloj’s 600th Anniversary.

Oktober 18th, 2010 • Display, Events, Tech, We like
Tags: Cool, Creativity, Out of Home, Outdoor, Prague, Presentation, Projection, Tech, Tourism, visual, World

The Orloj is a medieval astronomical tower clock mounted to the southern wall of Prague’s Old City Hall. It consists of three main elements – the astronomical dial, representing the position of the Sun and Moon in the sky and displaying various astronomical details; “The Walk of the Apostles”, a clockwork hourly show of figures of the Apostles and other moving sculptures; and a calendar dial with medallions representing the months (via Wikipedia).

To celebrate The Orloj’s 600th anniverary Czech motion design studio The Macula have mapped a stunning walk through the six centuries of history on the front of the old tower. I have rarely seen a more convincing light projection spectacle lately… (via Fubiz)

Bizarre. My Tram Station is an Outdoor Award Entry.

August 22nd, 2010 • 3 comments Ads
Tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World

I work pretty much in the center of Amsterdam. I love the city. But to be honest, there are nicer places than Leidseplein, the square nearby which opens the gates to the touristic part of the city.

What I find really bizarre (beyond stoned German teenagers) is Leidseplein’s tram station. In fact, it’s not a tram station – it is a living Cannes Outdoor Lions Award entry for the city’s agencies. Every second week the tram station is in the center of another expensive outdoor ad idea that you cannot see anywhere else. It’s the kind of stuff that you see in award videos. The kind of idea that is getting sold to award jurys as a globally executed ad campaign, while in fact we are talking about one tram station at Leidseplein.

This week it’s 180 TBWA\BEC with adidas F50 Lightspeed.

A couple of weeks ago it was some fantasy motion picture…

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Absolut. Wallpapering Italy.

Juni 10th, 2010 • Brands, Display, Media
Tags: Absolut, Ads, Art, Brands, Cool, Creativity, Display, Experimental, Ideas, Italy, Lifestyle, Media, Out of Home, Outdoor, visual, We like, World

There are a few brands in this world that simply know how to stage themselves. Absolut doublessly is one of them. Check out ‘Absolut Wallpaper’, a wonderful revision of Modern Art by Ron English. This is currently on display in Rome and Milan. Thanks to PSFK and Wooster Collective for the link.

Rome

Milan

McDonalds. Beautiful little outdoor idea.

August 10th, 2009 • Ads, Brands
Tags: Ads, Brands, Campaign, DDB, Ideas, McDonalds, Outdoor

Created by DDB Denmark…what a simple, beautiful outdoor campaign (via ibelieveinadv).