Fake of the Day. The GranataPet Snack Check Billboard.

März 30th, 2011 • 5 comments Ads, Experimental, Fake
Tags: Ads, Advertising, Fake, Foursquare, Germany, Ideas, Out of Home, Social Influence Marketing, Tech, World

Time for a new category on davaidavai – the fake of the day.

More and more I get sick of unapplicable fake campaigns that get retweeted over and over again to generate PR for the phantasies of an agency. The beauty of (tech) creativity is to work under certain limitations. And is absolutely legitimate to play and experiment with prototypes. But to mark an unapplicable prototype with a reach of 3 persons in your bathroom and a Youtube video to promote it as a campaign is strictly unethical.

The fake of the day came via geekosystem, Creativity Online, and mashable and is currently getting retweeted all over the web. The idea goes like this: ‘GranataPet brand dog food figured out a clever way to beat the problem with food ads: In most forms of media, consumers generally can’t taste or smell the food being advertised. When one checks in at the billboard via Foursquare, some of the dog food slides out of a dispenser and into a bowl, ready for dogs sample.’

Yeah, right. On one billboard?

Questions:

• I am German. Has any German ever heard of this dog food brand?
• Has any German ever seen one of these billboards?
• How should this billboard work if (in 2010) only ~20,000 Germans were actual Foursquare users

Read more »

Yahoo’s Bus Stop Derby. Digital Out of Home Galore.

Dezember 7th, 2010 • 1 comment Brands, Experimental, Social
Tags: Brands, Campaign, Cool, Display, Experimental, Games, Gaming, Media, Out of Home, Tech, Touch, We like, yahoo

Traditional brands go digital? Well, it’s vice versa as well. After Foursquare has taken over Times Square Yahoo now goes local with this nice and engaging idea – the Yahoo Bus Stop Derby. In this two-month challenge 20 bus stops (unfortunately all of them in S.F.) are turned into social gaming hubs with interactive 72-inch touch screens. The winner wins the ‘world’s biggest neighbourhood party with OK Go’. To be honest, I get sick by these kind of incentives starting with ‘the world’s biggest XYZ’. But I think Yahoo made a good job in bringing a casual digital gaming experience into reality…what do you think?

(via adverblog)

Light and Magic. Prague celebrates The Orloj’s 600th Anniversary.

Oktober 18th, 2010 • Display, Events, Tech, We like
Tags: Cool, Creativity, Out of Home, Outdoor, Prague, Presentation, Projection, Tech, Tourism, visual, World

The Orloj is a medieval astronomical tower clock mounted to the southern wall of Prague’s Old City Hall. It consists of three main elements – the astronomical dial, representing the position of the Sun and Moon in the sky and displaying various astronomical details; “The Walk of the Apostles”, a clockwork hourly show of figures of the Apostles and other moving sculptures; and a calendar dial with medallions representing the months (via Wikipedia).

To celebrate The Orloj’s 600th anniverary Czech motion design studio The Macula have mapped a stunning walk through the six centuries of history on the front of the old tower. I have rarely seen a more convincing light projection spectacle lately… (via Fubiz)

Hot Wheels. Now that’s a Media Award.

Juni 24th, 2010 • Brands, Media, We like
Tags: Brands, Cool, Creativity, Experimental, Ideas, Kids, Media, Mexico, Ogilvy, Out of Home, Toys, visual

Good idea, Ogilvy Mexico. The big boy looking down to the thousands of cars roaming Mexico City’s streets is a little bit scary. Nevertheless it’s just a perfect Media buy for Hot Wheels. No doubt, this is one, not mainstream applicable Award Idea. But I have to admit it’s a nice one. (via Ibelieveinadv)

Absolut. Wallpapering Italy.

Juni 10th, 2010 • Brands, Display, Media
Tags: Absolut, Ads, Art, Brands, Cool, Creativity, Display, Experimental, Ideas, Italy, Lifestyle, Media, Out of Home, Outdoor, visual, We like, World

There are a few brands in this world that simply know how to stage themselves. Absolut doublessly is one of them. Check out ‘Absolut Wallpaper’, a wonderful revision of Modern Art by Ron English. This is currently on display in Rome and Milan. Thanks to PSFK and Wooster Collective for the link.

Rome

Milan

Flyfire. The next beautiful and probably extremely annoying Media Idea.

Februar 24th, 2010 • Experimental
Tags: 3D, Cool, Creativity, Experimental, Firefly, Ideas, Media, MIT, Out of Home

If there is one thing I am pretty sure of then it’s a future stuffed with ads of all kinds at places you would not even think about nowadays. One aspect of it will be based on anything even losely connected to Augmented Reality. Stuff like Layar will finally enable us to wallpaper every freakin’ inch of this planet with virtual billboards. The second way to Open-Space-Advertising could be kicked of by this concept called Firefly. Firefly Flyfire. Flyfire makes little helicopter-like machines fly in formations which can be used to stage 3D information. Thank you M.I.T. for a future that might look great but might well be pretty annoying (via Bewegungsmelder).

Awesomeness. Your Move BMW.

Januar 10th, 2010 • Ads, Media, We like
Tags: Ads, Automotive, bmw, Cool, Creativity, Funny, Ideas, Media, mercedes, Out of Home, We like

Taken somewhere on the streets of Santa Monica. Adaptive Brand Marketing as we love it (via). Click the picture to see it fullsize.

Nike. NY Stands for New York.

November 13th, 2009 • Ads, Brands
Tags: Ads, Agencies, Brands, Cool, Creativity, Ideas, Nike, NYC, Out of Home, Sport, visual, We like, Yankees

As a citizen of Frankfurt, Germany, I don’t feel too sorry for the inhabitants of NYC (because actually it’s the coolest city on the planet). But it’s interesting to see how this hurt metropolis always reinvents itself to focus on the stuff that makes this city so unique. Wieden + Kennedy has created this great out door ad for the NY Yankees. Nothing else to add than ‘Great’. (Via AdFreak)

2012. Flooding the Subway.

November 7th, 2009 • Ads
Tags: 2012, Ads, Cool, Creativity, Disruptive, Funny, Ideas, Out of Home, visual, World

I found this brilliant piece of disruptive Out Of Home advertising on the blog of my friends from Creativecriminals. To promote the new apocalyptic movie 2012 in Brazil the subway Cantagalo in Rio de Janeiro was convered with a 45 m² banner simulating the flood on both sides. You have probably seen the 2012 trailer which plays with the idea of the world’s end being caused by some kind of Maya calendar prophecy. With the usual Empire State Buildings collapsing and White House’s exploding…

Ideas. 450+ Out of Home Concepts to be amazed of.

Oktober 9th, 2009 • Ads, We like
Tags: Ads, Brands, Cases, Cool, Creativity, Funny, Ideas, List, Out of Home, visual, We like, World

Before I enter my weekend I would like to share this amazing collection of 450+ mostly great Out of Home ideas. It’s classic advertising and I think it’s mainly about filling Blogs and award shortlists. But there are quite a bunch of great ideas in it. Check out the list here.