Case Study. Old Spice Guy flexes his Muscles.

August 5th, 2010 • 2 comments Ads, Strategy, We like
Tags: Adaptation Marketing, Ads, Agencies, Brands, Case Study, Creativity, Funny, Ideas, Old Spice, Presentation, Social Influence Marketing, Truth, We like, wieden & kennedy

Yes, we all love Old Spice now. No, it was not at all unsuccessful. In fact Wieden + Kennedy did not only stage a highly entertaining stunt with ‘the man your man could smell like’ – obviously it had exactly the effect a great campaign is supposed to have. It sold stuff.

I admit, ad agency case studies should always be watched with a certain skepticism. But hey, the best social media first ad campaign of the 21st century rocks big time (via adweek).

We like. The new Old Spice Commercial.

Juni 30th, 2010 • Ads
Tags: Ads, Brands, Cool, Creativity, Funny, Ideas, Old Spice, We like, wieden & kennedy

Hooooooray. It’s the new Old Spice commercial. You know the campaign, don’t you? Wieden + Kennedy’s commercial has just scooped the Cannes Grand Prix. And I think even die hard social evangelists would agree – this is advertising we like to see and share. (via)

I am now on a boat.

Copywriting FTW. “I am now on a Cake”.

Mai 7th, 2010 • Allgemein
Tags: Brands, Cake, Cool, Creativity, Funny, Old Spice, World

I would not have bet a dime on this success 6 months ago. Old Spice has obviously reached its Iconic peak thanks to good old advertising. Reminder: Wieden & Kennedy staged this commercial 3 months ago (and a couple of less funny ones afterwards), triggering tons of parodies and a stunning remix . The hookline ‘I’m on a boat’ has now officially entered the Copywriter Hall of Fame – it works on cakes without additional explanation…

Via Paul Isakson

Old Spice. The Most Effective Commercial in the History of Everything.

Februar 14th, 2010 • 1 comment Ads, Brands
Tags: Ads, Brands, Creativity, Funny, Ideas, Old Spice

I have to admit, I really love traditional advertising once in a while. Old Spice shows how it is getting done: Create a strong idea, and execute it brilliantly…wow. I am sure, this is the most effective commercial ever – even though it makes me feel woefully inadequate. High five Old Spice. It’s diabolic and I love it.