Hello. And Fuck you Nissan.

It’s the conversation, stupid.

Posts Tagged ‘Nissan’

Hello. And Fuck you Nissan.

August 24th, 2010 • 3 comments Ads
Tags: Ads, Campaign, Fail, Germany, Nissan, Underway

I just stumbled upon this pic of the current Nissan campaign by TBWA London. It is not only a boring headline, it also shows a lot of disrespect and lack of any kind of cultural sensitivity no taste at all. The headline alters the first stanza of Germany’s national anthem – ‘Deutschland, Deutschland ueber alles’ (‘Germany, Germany above all’).

I am not so sure if Nissan and TBWA know that this part of Germany’s anthem is (not prohibited but) officially banned in Germany due to its function in the Third Reich. We sing the third strophe now for about 65 years…apart from a couple of skinheads. And yes, coming up with this headline in 2010 is highly offensive for a German. But what I feel sorry about most, TBWA – your lack of knowledge in combination with bad copywriting.

Does Nissan actually sell cars in Germany too? I think so.

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.