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Nike. Write the Future.

Gerald — Fri, 21 May 2010 08:34:45 +0000

Okay Nike. Nice one.

The sportswear brand really becomes a web video specialist. After the last couple of really cool, entertaining commercials Nike brings the fun back into advertising (and to be honest – I don’t care whether a commercial entertains me on TV or Youtube, as long as it’s fun to watch.) ‘Write the Future’ is an inspiring ride, featuring some of the greatest football stars of today. Its topic is the one moment when a player is in control of the ball and whole nations start to scream and shout or start to cry.

The new commercial was created by Wieden & Kennedy and was directed by director and producer Alejandro G. Iñarritu (21 Grams, Babel). It stages stars like Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, with guest cameos by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.

Nike Air. Where the Magic comes from.

Gerald — Sun, 04 Apr 2010 14:35:24 +0000

The description ‘Viral’ for a commercial on Youtube did always suck.

Face it, it’s a commercial in the first place. And it can trigger a viral effect. But it’s not viral simply because it’s on Youtube for God’s sake. So, if we put this stupid term aside, I find it quite interesting to see how cool advertising can be if it does not have to comply with mainstream TV ad slots. Let’s please do one thing and call these little clips ‘Web Commercials’ instead of Virals. And Nike is once again demonstrating how to entertain in advertising. After the brilliant Paul Rodriguez commercial comes now the secret behind Nike Air.

Thanks to Sascha for the link.

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Post tags: Ads, Brands, Cool, Creativity, Funny, Ideas, Nike, Nike Air, Viral, We like

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Nike. NY Stands for New York.

Gerald Hensel — Fri, 13 Nov 2009 11:05:44 +0000

As a citizen of Frankfurt, Germany, I don’t feel too sorry for the inhabitants of NYC (because actually it’s the coolest city on the planet). But it’s interesting to see how this hurt metropolis always reinvents itself to focus on the stuff that makes this city so unique. Wieden + Kennedy has created this great out door ad for the NY Yankees. Nothing else to add than ‘Great’. (Via AdFreak)

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Post tags: Ads, Agencies, Brands, Cool, Creativity, Ideas, Nike, NYC, Out of Home, Sport, visual, We like, Yankees

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We like. Nike Jordan M6 tells a good story.

Gerald — Sat, 07 Nov 2009 16:32:09 +0000

Some ideas are plain wrong. Some ideas are just right. One day after adage has published an article on why digital agencies aren’t ready to lead (“we don’t understand brands and have no idea of exploitation”), Nike has just put this special live: Jordan M6 takes us on a journey to the design of a pair of Nike sneakers. And what you’ll witness is a great piece of digital brand campaigning. It directly contradicts adage’s claims: The special is right on spot (in a rather traditional way), it’s entertaining, engaging and does exactly what a good brand campaign is supposed to do: Make me believe that this brand will improve my life if I buy its products. It’s the perfect adaption of a classic image campaign into digital. (Thx to Igor for the link)

Check out the page>>>

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Post tags: Brands, Campaign, Cool, Creativity, Lifestyle, Microsite, Nike, Storytelling, visual, We like

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NikeID for iPhone. Inspiration is everywhere.

Gerald Hensel — Thu, 22 Oct 2009 08:11:10 +0000

It’s the second time in 3 weeks that I write about Nike. After having launched the soccer version of it’s Nike+ concept they have now equipped their incredibely useful, inspiring NikeID store with an iPhone app. And this app belongs to the one of the better brand-sponsored pieces of iPhone software I have seen in a while. The app says ‘Inspiration is everywhere’. And that’s why it comes with cool new features such as this: How about taking a photo and receiving a sneaker recommendation defined by the image’s color code? Or taking an in-depth look on the sneakers of your choice, making them rotate all with your fingertips?

Check it out here, it’s free.

(via digitalbuzzblog)

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Post tags: Ads, Apple, Apps, Brands, Cases, Cool, Creativity, Ideas, iPhone, Mobile, Nike, Tools, visual, We like

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Nike. Introducing Football+.

Gerald Hensel — Sun, 04 Oct 2009 11:19:26 +0000

Nike has just introduced a new sport feature called Nike Football+. At the first glance it looks like a retail orientated version of its award winning running program Nike+. Instead of Apple plus Nike (Nike+), personalization this time seems to go into another direction. What I understood is, you buy a pair of soccer boots, receive a code and then you can take part in some kind of ‘elite soccer program’ (whatever that means).

As usual the responsible agency is the communicative business transformers from AKQA. And well…Soccer+ doesn’t exactly look like the big community approach of Nike+ Running but it’s an interesting concept to intertwine products and exclusive digital content. Social CRM that is.

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Post tags: AKQA, Brands, Cool, Football, Ideas, Mobile, Nike, Presentation, Sport, Trends

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Nike SB. Today was a good day.

Gerald — Mon, 20 Jul 2009 12:47:43 +0000

On days like these I feel like a granddaddy talking to his grandparents about the music back in the days. Nike SB has just published a very, very cool short clip for the launch of Paul Rodriguez‘s third shoe Zoom P-Rod III. It features skater god Rodriguez, his shoes and…Ice Cube. To all kids younger than 28: Ice Cube was a gangster rapper (a musicial style which was pretty popular in the mid 1990s) back in the days. His 1993 hit ‘Today was a good day’ was cut to make it fit into prime time TV and his short appearance gives the skater story a nice twist.

Well done, Nike. You made me think of the good old days when we still sang songs about dough, bling and AK-47s. So romantic!

(via Freshngood, Athadi, Tautoko)

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Post tags: Ads, Cool, Music, Nike, Skateboarding, Sport, Viral

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