Nike Air. Where the Magic comes from.

It’s the conversation, stupid.

Posts Tagged ‘Nike Air’

Nike Air. Where the Magic comes from.

April 4th, 2010 • Ads, Brands
Tags: Ads, Brands, Cool, Creativity, Funny, Ideas, Nike, Nike Air, Viral, We like

The description ‘Viral’ for a commercial on Youtube did always suck.

Face it, it’s a commercial in the first place. And it can trigger a viral effect. But it’s not viral simply because it’s on Youtube for God’s sake. So, if we put this stupid term aside, I find it quite interesting to see how cool advertising can be if it does not have to comply with mainstream TV ad slots. Let’s please do one thing and call these little clips ‘Web Commercials’ instead of Virals. And Nike is once again demonstrating how to entertain in advertising. After the brilliant Paul Rodriguez commercial comes now the secret behind Nike Air.

Thanks to Sascha for the link.

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

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