Good Morning. Just a quick Saturday Morning Update.

Mai 7th, 2011 • Underway
Tags: Amsterdam, Blast Radius, Boss, Gerald, News, Planning, Strategy, Underway

Just a quick update on a couple of things…

• Awards! The ones who know me personally know that I passionately hate marketing awards. How cool that my team actually won one of the few really cool digital awards – a Webby goes out to Boss Bottled Night. I won’t even start to pretend I personally had anything to do with it. The proud creators know who they are. Check out the website or take a sneak peek at the embedded video at the bottom of this article.
• Drinks! My agency Blast Radius is constantly launching something these days. One of the really interesting projects is Bacardi’s new bartender community True Originals (Facebook here) that went live a week ago. It is not just a community for bartenders but a place where they can improve their really, really, really (and I mean really) important professional skills collaboratively. On August 22nd Bacardi will start challenging the community. So you better make sure the bartender of your choice is part of it.
• Amsterdam Strategists! Next week, on May 12th 2011, Amsterdam’s marketing and advertising strategists (whatever that is) will meet again. There is a joke about Germans that claims wherever a German goes the first thing he will do is to start a club. I am no exception which is why I started bringing Amsterdam’s strategists together. Actually all I did was to start a Facebook group while Heather Le Fevre actually contacted every Planner in town to turn it into an inspiring monthly event. So if you are in Amsterdam next Thursday and if you are a Planner (however you define that) or would like to become one – please contact me. I am glad to invite you.
• And more strategists! While we are talking about my colleague Heather…a while ago she had the great idea to create something that was really missing in general – a socio demographical census of the planner guild worldwide. Her planner survey 2010 was already extremely insightful and she has invested quite a bit of work to set up a new online survey for 2011. So if you are a Planner/Strategist (again: however you define that) make sure you take part in this year’s planner survey 2011. The more colleagues answer, the better the results. Here is the link to the survey…
• Something completely different! Beyond my blog davaidavai.com I am running quite a number of specific niche blogs/channels that I like to feed – simply because I think the world is quite an interesting place. So I want to highlight two little communities that I built and that I love. Feel free to join: Number 1 is the Facebook page for davaidavai which features some of the articles I publish here. But actually it’s more than that – it’s my platform for stuff that I want to share without necessarily blogging about it. So like davaidavai on Facebook please. Number 2 is PlanetWTF – a Facebook page where I share interesting useless knowledge with a focus on history, geography and politics. It’s simple, fun, and it is here.

Well…that’s all for the moment. And here goes the award video for BOSS Bottled Night…

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Charlie Brooker. Your Own News Report Template in a Nutshell.

Januar 30th, 2010 • Experimental
Tags: bbc, communication, Cool, Funny, Ideas, News, Presentation, Truth, TV, visual, World

Oh, and as I was in the process to write about cynical DIY ways to create your own PR drama, here is a brilliant analogy – creating your own dramatic news flick out of nothing. Or to be more precise, creating something which looks like news but is just a format. The Guardian’s Charlie Brooker demonstrates a literal version of any piece of outdoor news report on TV nowadays. It looks serious. And by god, it is (via brandflakesforbreakfast).