Dear Brands. Please learn to say I am not sorry.

It’s the conversation, stupid.

Posts Tagged ‘Motrin’

Dear Brands. Please learn to say I am not sorry.

Oktober 18th, 2009 • 1 comment Brands, Ideas, Social Business, Strategy
Tags: Ads, Brands, Fail, Ideas, Motrin, Pepsi, pepsifail, PR, Social Influence Marketing, Strategy, World

This article is a rant. A classic one.

Lately (I have to admit) I more and more get sick of the keepers of the holy grail of Political Correctness whenever a brand launches some kind of ironical, stereotype-laden communication tool in the social space. But wait, it’s not that simple! Actually I am more hacked off by brands who bow down to these people and beg for forgiveness whenever a group of these people start mocking around on twitter.

Pepsi and the score advisor app
Probably you have heard about the so-called Pepsi AMP fail. Early in October Pepsi has launched an iPhone application for its AMP range of energy drinks. The idea of the app is simple and (more or less) funny. After downloading the tool the user may choose between 24 different stereotypical female characters, ranging from “athlete” to “cougar” to “punk girl”. The app will then support your nightly challenge at the bar with helpful tips, pickup lines and conversation snippets to spice up your ‘pre score’ conversation with the respective woman of your choice.

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.