davaidavai.com » Mobile

Ideas. Hyper Island Kids Hack the Post Office Queue.

Gerald — Tue, 15 May 2012 16:51:27 +0000

Many of you have probably heard about Hyper Island. The Swedish educational concept essentially promotes life long learning and has “produced” some of the most talented creative young talents I ever worked with. Hyper Island was always much more than a school. It is an attitude, a network, a way to see the world. And beyond the original school in Karlskrona they now also offer Master Classes in Stockholm, London, Manchester and New York.

Hyper Kids like to play with things and experiment a lot. And most of the solutions they develop is a lot more than just aesthetically creative but a creative solution for a problem.

I just stumbled upon this little gem – a rather smart mobile way to hack the queue (link). It was developed by students from Hyper Island Manchestere and I thought you will like it…

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Post tags: Cool, Creativity, Experimental, Hyper Island, Ideas, Mobile, Tech, Tool, We like

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Ray Ban’s Bright Light. For Once a Branded App That Makes Sense.

Gerald — Thu, 10 May 2012 11:44:47 +0000

Oooooh brands and mobile apps. Yes, all of them want ‘something mobile’. No, just few of them should actually develop an app. The formula is simple: Nobody is interested in commercials and even fewer people are interested in branded apps. Except if they have a purpose.

Bright Light by Ray Ban may be such a rare case of a purposeful mobile application that even has a brand value. Check out the video below and tell me what you think. By the way: Ray Ban is my brand of the day anyway because of this fantastic print ad.

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Post tags: Brands, Bright Light, Cool, Ideas, Lifestyle, Mobile, Nike Plus, Ray Ban, Sun, Tools, We like

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Mobile Campaigning. Sweden’s Safest Hands.

Gerald — Tue, 04 Oct 2011 09:11:03 +0000

Ah nice! My colleague Oskar shared this link of one of his favorite campaigns right now: Sweden’s Safest Hands – a vert smart Mobile competition by the Swedish Post.

Actually it’s a type of campaign we have seen before. But the time-relevance and the densitiy of post offices makes this one extremely cool. Oh…and the app looks pretty nice as well. I can imagine this really works for the Swedish Post. Great idea.

Here is how it works:

The agency is akestam holst. And I don’t know what that means. Unfortunately.

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Post tags: App, Apps, Campaign, Cool, Creativity, Funny, Mobile, Sweden, We like

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Mobile Apps. Why responsive design actually begins on the server.

Gerald — Wed, 28 Sep 2011 16:20:39 +0000

Yiibu is a small office in Edinburgh specialized in Mobile marketing. And they spent quite some time to think about more efficient processes in creating mobile apps – particularly in replacing native with web apps.

If there is such a thing as a superhit on Slideshare their first presentation Rethinking the Mobile Web comes pretty close to it. And the deck embedded below is again a strong statement for web apps.

It is long but very smart.

Adaptation: Why responsive design actually begins on the server

View more presentations from yiibu

It is just a bit more than a year that Chris Anderson on Wired claimed that the future will be “driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule.”

I guess this one time he was wrong.

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Post tags: Apps, Mobile, Presentation, Strategy, Tech, Tools

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Back to the Future. The Apple Knowledge Navigator.

Gerald — Tue, 24 May 2011 18:04:11 +0000

The following video was filmed in 1987 and stages a conceptual Apple design called the ‘Knowledge Navigator’. It is a concept described by former Apple Computer CEO John Sculley in his 1987 book, Odyssey. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information. Gesture control is included as well.

Apple produced several concept videos showcasing the idea. All of them featured a tablet style computer with numerous advanced capabilities. And I guess it reminds you of something. If you watch closely you will realize this video plays in the year 2010 or 2011…

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Post tags: 1980s, Apple, Brands, Cool, Creativity, Experimental, Future, Ideas, iPad, iPhone, Mobile, products, Tech, Tools, Touch

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A new Hotspot. Amsterdam wants to become Appsterdam.

Gerald — Sat, 23 Apr 2011 07:46:20 +0000

“If you want to make movies, go to Hollywood. If you want to make musicals, go to Broadway. If you want to make apps, go to Appsterdam.” – Mike Lee, mur.mu.rs

About a month ago I praised the qualities of Amsterdam in an article I wrote for the German ad magazine Page. One thing that struck me in this city is the level of innovation here as well as the city’s clear objective to support new industries and get them to Amsterdam. I have never met anyone from Amsterdam’s city council but in contradiction to many other cities there seems to be a clear vision here on how to shape Holland’s capitol from both, a cultural AND economical perspective. That’s why Amsterdam is also hometown to some of the most creative agencies in the world – the city father simply subsidize taxation here to relocate the right blend of industries on the rivers of the Amstel.

I wasn’t really suprised when I read Mike Lee’s open letter on mur.mu.rs. It’s a call for conquest. And appeal for app developers to settle over to Amsterdam and to rebrand it as Appsterdam. Funny to read because it really reads like a letter from the colonies but at the same time strong and intelligent.

I have traveled the world looking for the most livable city on earth, a place with the ideal balance of quality and price, history and vibrance, culture and innovation. That place is Amsterdam. (…)

The success of Apple’s platforms has been in no small part due to its unique developer community. Our community is unique not just in technology, but in business. (…) We cooperate, because we are friends. If one of us does something to piss the other off, we don’t call out the lawyers, we call up our friend, and talk it over like people. We don’t just attend conferences, we get together at conferences, go out together, and have a good enough time together to generate blackmail material sufficient to nip litigation in the bud.

Mike’s point – a new industry needs a friendly hospitable place that invites them to work together and to exchange ideas. And his call to app developers all over the world to relocate to Amsterdam isn’t just an abstract one…

(...)
Read the rest of A new Hotspot. Amsterdam wants to become Appsterdam. (619 words)

© Gerald for davaidavai.com, 2011. | Permalink | 4 comments | Add to del.icio.us
Post tags: Amsterdam, Apps, Creativity, Development, Experimental, Jobs, Lifestyle, Mobile, People, Strategy, Tech, Trends, World

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Hyper Island. There is an Intern for That.

Gerald — Tue, 12 Apr 2011 21:25:36 +0000

Oh boy. I am so happy that I am not 20 year old creative. Otherwise I would get pretty quickly pretty frustrated by the competition of Hyper Islanders. The Swedish school Hyper Island offers one of the best learning experience for young digital people worldwide right at the moment. It pretty much goes like this: West Point – authority + digital + American Apparel = Hyper Island.

And yes, the school ‘produces’ not just some of the most brilliant young creative, developers and project guys I ever worked with – it also forms a very strong network for its students and ex students. Check out one of their latest ideas, the Hyper Island Intern Store created by some of their students. It hasn’t yet launched but it looks pretty promising, doesn’t it?

Intern Store Trailer 1

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(...)
Read the rest of Hyper Island. There is an Intern for That. (4 words)

© Gerald for davaidavai.com, 2011. | Permalink | One comment | Add to del.icio.us
Post tags: Apps, Cool, Creativity, Education, Experimental, Funny, Hyper Island, Ideas, Interns, Jobs, Mobile, People, Sweden, We like, World

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2010. The Mobile Year in Review.

Gerald — Tue, 21 Dec 2010 10:51:32 +0000

One thing that hopefully stops in 2011 – info visuals that explain digital media. To finally celebrate this marketing meme of 2010 I’d like to post mobilefuture‘s Mobile Year 2010 in Review. Enjoy.

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Post tags: 2010, Business, Diagram, Media, Mobile, predictions, Tech, Trends, visual, World

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Morgan Stanley. State of the Web 2010.

Gerald — Thu, 18 Nov 2010 08:51:21 +0000

Every year anew Morgan Stanley’s state of the web presentations provide a lot of food for new thoughts in digital marketing. You can find the deck below. And I guess you’ll also be amazed by the dynamics that are reshaping our world. (via BBH)

10 Questions Internet Executives

View more presentations from Perfect Market.

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Post tags: Business, Lifestyle, Mobile, Prediction, Presentation, Reports, Social, Social Influence Marketing, Social Networks, Strategy, Tools, Trends, Truth, World

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Bryan Rieger. Rethinking the Mobile Web.

Gerald — Mon, 20 Sep 2010 07:44:02 +0000

The Mobile Web and our mental picture of it is neither accurate nor inclusive – that’s the conclusion of Bryan Rieger’s great deck ‘Rethinking the Mobile Web’. Bryan is owner of the small London-based mobile consultancy Yiibu and obviously a very smart guy.

© Gerald for davaidavai.com, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Cool, Creativity, Experimental, iPhone, Mobile, Prediction, Presentation, Tech, Tools, Trends, Truth, World

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