Posts Tagged ‘Media’
Bizarre. My Tram Station is an Outdoor Award Entry.
August 22nd, 2010 • View Comments Ads
Tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World
I work pretty much in the center of Amsterdam. I love the city. But to be honest, there are nicer places than Leidseplein, the square nearby which opens the gates to the touristic part of the city.
What I find really bizarre (beyond stoned German teenagers) is Leidseplein’s tram station. In fact, it’s not a tram station – it is a living Cannes Outdoor Lions Award entry for the city’s agencies. Every second week the tram station is in the center of another expensive outdoor ad idea that you cannot see anywhere else. It’s the kind of stuff that you see in award videos. The kind of idea that is getting sold to award jurys as a globally executed ad campaign, while in fact we are talking about one tram station at Leidseplein.
This week it’s 180 TBWA\BEC with adidas F50 Lightspeed.
A couple of weeks ago it was some fantasy motion picture…
Promoted Tweets. Finally explained in 140 Seconds.
Juli 8th, 2010 • View Comments Media, Tools, Twitter
Tags: Diy, Media, Promoted Tweets, Social Media, Tools, Twitter
Promoted Tweets are already live for about two months now. But I (as most of you) did not have the chance to take a deeper look at it by now. Check out this crisp little tour to our kind-of-favourite new social advertising vehicle…or whatever you make out of it. (via)
Hot Wheels. Now that’s a Media Award.
Juni 24th, 2010 • View Comments Brands, Media, We like
Tags: Brands, Cool, Creativity, Experimental, Ideas, Kids, Media, Mexico, Ogilvy, Out of Home, Toys, visual
Good idea, Ogilvy Mexico. The big boy looking down to the thousands of cars roaming Mexico City’s streets is a little bit scary. Nevertheless it’s just a perfect Media buy for Hot Wheels. No doubt, this is one, not mainstream applicable Award Idea. But I have to admit it’s a nice one. (via Ibelieveinadv)
Absolut. Wallpapering Italy.
Juni 10th, 2010 • View Comments Brands, Display, Media
Tags: Absolut, Ads, Art, Brands, Cool, Creativity, Display, Experimental, Ideas, Italy, Lifestyle, Media, Out of Home, Outdoor, visual, We like, World
There are a few brands in this world that simply know how to stage themselves. Absolut doublessly is one of them. Check out ‘Absolut Wallpaper’, a wonderful revision of Modern Art by Ron English. This is currently on display in Rome and Milan. Thanks to PSFK and Wooster Collective for the link.
Rome
Milan
Nike. Write the Future.
Mai 21st, 2010 • View Comments Ads, Brands
Tags: Ads, Agencies, Brands, Cool, Creativity, fifa, Fun, Funny, Ideas, Lifestyle, Media, Nike, soccer, visual, We like, wieden & kennedy, World
Okay Nike. Nice one.
The sportswear brand really becomes a web video specialist. After the last couple of really cool, entertaining commercials Nike brings the fun back into advertising (and to be honest – I don’t care whether a commercial entertains me on TV or Youtube, as long as it’s fun to watch.) ‘Write the Future’ is an inspiring ride, featuring some of the greatest football stars of today. Its topic is the one moment when a player is in control of the ball and whole nations start to scream and shout or start to cry.
The new commercial was created by Wieden & Kennedy and was directed by director and producer Alejandro G. Iñarritu (21 Grams, Babel). It stages stars like Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, with guest cameos by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.
You will like it.
Update. The ‘Social Media Revolution’ Strikes Back.
Mai 9th, 2010 • View Comments Social, Social Business, Trends
Tags: Cool, Creativity, Diagram, diagrams, Figures, Funny, Future, Media, Prediction, Social, Social Influence Marketing, Social Media, Social Networks, Tools, Trends, visual, World
I love good info visualizations. But I hate social media info graphics. There are just too many of it. Nevertheless I like this little movie. It is called “Social Media Revolution 2″ and it is an update to its very successful predecessor which flooded twitter half a year ago. Now with updated statistics and images. Created by author Erik Qualman and based on the #1 Best Selling book Socialnomics. Enjoy.
Print. 8 Futures which won’t save Murdoch, but sure look nice.
April 21st, 2010 • View Comments Media
Tags: Cool, Creativity, Experimental, Future, Ideas, Media, Prediction, Print, Touch, Trend, visual
Some of them will never see the light, but others already did. Check out my 8 favourite videos about a touchy future for print (which will never come).
Media. The Anatomy of Digital Platforms.
April 11th, 2010 • View Comments Allgemein
Tags: Brainfood, Cool, david armano, Diagram, edelman, Media, Microsoft, Philosophy, Presentation, Strategy, visual, World
David Armano seems to stay true to his roots as the social web’s best info visualizer. His endless stream of useful sketches about the web has explained the terms paid, owned and earned media earlier. But I really like this graphic from his new employer Edelman Digital…simply because it’s very easily understandable and I will now use it in my own decks.
Via Visual Loop
Nick Bilton. Society is Changing and that’s Good.
April 6th, 2010 • View Comments Allgemein
Tags: Conferences, Cool, Future, Media, New York Times, Nick Bilton, Poptech09, Presentation, Tech, Truth, World
Poptech is one of the conferences I should really attend asap. Poptech 2009 took place in Camden, Maine, last October. And unfortunately it took almost half a year until I stumbled over this insightful and entertaining presentation held by Nick Bilton. Nick is Lead Technology Writer for the The New York Times (he blogs for NYT Bits blog) and he discusses Man’s ability to cope with multitasking in a more and more diversified media environment – how we react on Transmedia.
Fact is, we see, hear and read more than ever. But is a lot of information synonymous to information overload? Authors like Maggie Jackson think so and even foresee the coming of the new Dark Ages powered by our distraction. Nick’s position is much more in favor of my own position – much information is a blessing and we are able to adapt to it. And if you see his presentation you start to believe, the title of his book is reality – I live in the Future & Here is how it works.
Flyfire. The next beautiful and probably extremely annoying Media Idea.
Februar 24th, 2010 • View Comments Experimental
Tags: 3D, Cool, Creativity, Experimental, Firefly, Ideas, Media, MIT, Out of Home
If there is one thing I am pretty sure of then it’s a future stuffed with ads of all kinds at places you would not even think about nowadays. One aspect of it will be based on anything even losely connected to Augmented Reality. Stuff like Layar will finally enable us to wallpaper every freakin’ inch of this planet with virtual billboards. The second way to Open-Space-Advertising could be kicked of by this concept called Firefly. Firefly Flyfire. Flyfire makes little helicopter-like machines fly in formations which can be used to stage 3D information. Thank you M.I.T. for a future that might look great but might well be pretty annoying (via Bewegungsmelder).
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