davaidavai.com » Live http://davaidavai.com It's the conversation, stupid. Tue, 22 May 2012 16:35:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Edding Live. Check out the Wall of Fame. http://davaidavai.com/2011/02/24/edding-live-check-out-the-wall-of-fame/ http://davaidavai.com/2011/02/24/edding-live-check-out-the-wall-of-fame/#comments Thu, 24 Feb 2011 09:18:54 +0000 Gerald http://davaidavai.com/?p=2357 Just a quick link to a great project from my friends at cologne-based design studio demodern in collaboration with kempertrautmann, Hamburg. Thomas and Kristian have just launched a playful and fun little web special for Edding, the well known cult pen brand. On Edding’s ‘Wall of Fame’ special you end up on an interactive drawing board where you can either draw with an Edding pen or compete against other users over the ownership of a pen.

The whole experience is real time. Users actually draw live and interact live in an online experience which is pretty close to reality. As you can imagine (and as demodern commented) it has been quite a challenge from a technical as well as from a design standpoint. Good news is – they made it and Edding’s ‘Wall of Fame’ made quite a buzz lately. Good to see that demodern is doing more than alright. Well done!

Check out Edding’s Wall of Fame here

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]]> http://davaidavai.com/2011/02/24/edding-live-check-out-the-wall-of-fame/feed/ 1 Absolut. NY-Z. http://davaidavai.com/2010/03/26/absolut-ny-z/ http://davaidavai.com/2010/03/26/absolut-ny-z/#comments Fri, 26 Mar 2010 16:33:16 +0000 Gerald http://davaidavai.com/?p=1349 There are only few brands in this world to consistently communicate and cooperate on such a high level as Absolut. Actually stuck in a low interest market with a completely generic product But it manages to bring the Arrr back into Marketing. Its success formula is simple: Intertwine local places and artists and stage the brand as enabler in the background. For its current sponsorship of Absolut’s Concert Series (in tandem with TBWA\Chiat\Day), the brand is cooperating with the notorious Jay-Z.

This week ABSOLUT Concert launched “NY-Z”, a 17-minute online film and lovechild of director Danny Clinch. Through a partnership with Madison Square Garden and Jay-Z, the brand follows the hiphop star in the days leading up to his 9/11 benefit concert. He reflects on his life in a candid, Sinatra-esque way that kind of reminds us of “Fade to Black,” the documentary film Jay-Z did in 2004 during his “The Black Album” tour. (via Culture-Buzz)

The mentioned video is the highlight feature of Absolut’s Facebook page. And yes, it is exclusive, cool and stages the brand more than well. Plus I really like the video personally since I had the pleasure to see Jay-Z at Madison Square Garden NYC last week as surprise guest for Alicia Key’s concert. A convincing presentation and well tuned interaction of story and platforms. Cool, Absolut NY-Z.

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]]> http://davaidavai.com/2010/03/26/absolut-ny-z/feed/ 0 Whatever. Remix something somewhere somehow. http://davaidavai.com/2009/09/04/whatever-remix-something-somewhere-somehow/ http://davaidavai.com/2009/09/04/whatever-remix-something-somewhere-somehow/#comments Fri, 04 Sep 2009 08:15:08 +0000 Gerald http://davaidavai.com/?p=237 Okay, this is maximum idiotic. Jesse Stills has created this piece of Remix-Mashup-Ambient-Locationbased-GPS-Whatever to do something. I don’t know what it does. But it is digital and weird. (Via Createdigitalmusic)

GPS Beatmap from Jesse Stiles on Vimeo.

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