Posts Tagged ‘Lifestyle’
Hysterical. Groupon’s ‘Save the Money’ Super Bowl Campaign.
Februar 7th, 2011 • 9 comments Ads, Allgemein, We like
Tags: Ads, Agencies, Brands, Charity, Cool, CPB, Creativity, Funny, Groupon, Ideas, Lifestyle, Super Bowl, TV
‘Money is one of our most important natural resources. Sadly, thousands of dollars are wasted every year. Until now.’
Groupon.com and Crispin Porter just launched their new ‘Save the Money’ campaign during Super Bowl. Yes, it was fucking expensive. And it has followed the handbook of many successful superbowl commercials – Make the commercial talk of the town. Cuba Gooding Jr., Timothy Hutton and Elizabeth Hurley star in Groupon’s first three commercials which allegedly seem to raise money for charity….but wait…they don’t.
There is a thin line between being ironic and being cynical. And campaigns like this one are designed to spark outrage… One comment underneath the Tibet commercial says
Please boycott this corporation and tell everyone you know to do so. Additionally, please pressure all businesses that advertise through it to end all dealings with it. The vacuousness and utter amorality of 21st century capitalism has been put on display, and we need to collectively say that we’ve had enough.
I personally think Groupon’s commercials are hysterical. Plus if you follow the link to Groupon’s Save the money site you will find Donate buttons to contribute to the four good causes that Groupon makes fun of. I think this in fact counters the cynicism charges adding a lot of money and awareness to these charity projects. Simply because Groupon doesn’t make fun or whales, Tibet or the Rain Forest – it makes fun of Political Correctness. And I sense this Political Correctness all too often is more cynical than to spoof it. Or as @e_fink accurately commented…
“Amazing. More people are offended by Groupon’s ads than the coarse objectification of women in EVERY SINGLE OTHER AD!”
Groupon ‘Save the money, Whales
Advertising. Why the Model Slept with the Casting Director…
Dezember 9th, 2010 • Ads, Ideas
Tags: Ads, Agencies, Creativity, eram, France, Funny, Ideas, Lifestyle, Print, Truth
One thing that keeps on driving me insane in marketing is the massive amount of work attached to a piece of output that most humans would consider as…a print ad…or (most often) a pretty boring radio commercial. I mean if my dad knew how much work has been done, how many presentations were made to eventually stage a billboard with a car on it (and a price) he would instantly go insane. I think this print campaign for Eram in France points that out quite nicely…
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Morgan Stanley. State of the Web 2010.
November 18th, 2010 • Reports
Tags: Business, Lifestyle, Mobile, Prediction, Presentation, Reports, Social, Social Influence Marketing, Social Networks, Strategy, Tools, Trends, Truth, World
Every year anew Morgan Stanley’s state of the web presentations provide a lot of food for new thoughts in digital marketing. You can find the deck below. And I guess you’ll also be amazed by the dynamics that are reshaping our world. (via BBH)
Holograms. Sony has just reinvented them.
November 2nd, 2010 • Allgemein, Tech
Tags: Business, Cool, Experimental, Ideas, Lifestyle, Media, sony, Strategy, Tech, Trends, TV, We like
Can you remember Emperor Palpatine’s hologram talking to Darth Vader? Sure you can. That scene looks pretty 1970′s compared to this awesome 360-Degree Autostereoscopic Display Prototype that Sony has just developed. It’s a prototype. But I guess that is also very likely part of our future media consumption. Awesome isn’t it?
R/GA. Staffers Show Their Tattoos.
Oktober 23rd, 2010 • People
Tags: Agencies, Brands, Cool, Creativity, Experimental, Ideas, Lifestyle, People, r/ga, tattoos, visual, We like, World
Nice one. The colleagues from R/GA have staged a very entertaining mini-documentary about tattoos. About tattoos? Yes, RGA has asked some of its staffers to talk about their motivations to get the tatts, their thoughts about it, the regret or pain that comes with it. A very cool spectrum of people and quite a sophisticated piece of PR. (via adfreak)
Oh Boy. I think Social Just Ate Itself.
Oktober 19th, 2010 • Allgemein
Tags: Lifestyle, Prediction, Trends, Truth, TV, visual, World
Sometimes I find digital marketing quite funny. No matter how much you talk about a world of free conversation, open brands etc – I am under the impression we are getting back to a more traditional usage of digital media. Lean back that is.
- The success of Apple’s iPad – a win for lean back marketing. The thing is not a machine for creators. It’s TV. Read Jeff Jarvis’ rationale to return his iPad.
- According to emarketer brand campaigns and ads generate most Fans on Facebook. Yes, we are talking about banners.
- Even Mashable calls the youtubized Old Spice TV campaign a Social Media campaign. What a surprising definition.
- Apple TV vs google TV. Hey, what’s on TV tonight, darling?
These are only a couple of examples that seem to form a new picture of what’s happening in marketer’s minds. No doubt, Earned Media is stressful, content heavy and soooo very different from what agencies and marketing departments feel comfortable with. But are we slowly getting passive again?
Absolut. Wallpapering Italy.
Juni 10th, 2010 • Brands, Display, Media
Tags: Absolut, Ads, Art, Brands, Cool, Creativity, Display, Experimental, Ideas, Italy, Lifestyle, Media, Out of Home, Outdoor, visual, We like, World
There are a few brands in this world that simply know how to stage themselves. Absolut doublessly is one of them. Check out ‘Absolut Wallpaper’, a wonderful revision of Modern Art by Ron English. This is currently on display in Rome and Milan. Thanks to PSFK and Wooster Collective for the link.
Rome
Milan
Nike. Write the Future.
Mai 21st, 2010 • 2 comments Ads, Brands
Tags: Ads, Agencies, Brands, Cool, Creativity, fifa, Fun, Funny, Ideas, Lifestyle, Media, Nike, soccer, visual, We like, wieden & kennedy, World
Okay Nike. Nice one.
The sportswear brand really becomes a web video specialist. After the last couple of really cool, entertaining commercials Nike brings the fun back into advertising (and to be honest – I don’t care whether a commercial entertains me on TV or Youtube, as long as it’s fun to watch.) ‘Write the Future’ is an inspiring ride, featuring some of the greatest football stars of today. Its topic is the one moment when a player is in control of the ball and whole nations start to scream and shout or start to cry.
The new commercial was created by Wieden & Kennedy and was directed by director and producer Alejandro G. Iñarritu (21 Grams, Babel). It stages stars like Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, with guest cameos by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.
You will like it.
Playful Cities. How Smart Tech Alters Urban Living.
Mai 3rd, 2010 • 1 comment Location
Tags: Cool, Creativity, Experimental, Ideas, Lifestyle, Location, People, Presentation, RP10, Trends, Underway, Urban, World
Two weeks ago I returned from one of Germany’s best digital conferences – re:publica 2010 in Berlin. One of the sessions I liked most dealt with Playful Cities. And it was hosted by two friends of mine. Johannes and Igor gave a great overview about some exciting location-based tools beyond Gowalla and Foursquare. Tools that make our cities more worth living. Check out the nice projects they listed here and follow their talk. And maybe they might even prepare a Playful Cities Conference later that year.
Awesome. Meet the Cupcake Cannon.
Mai 1st, 2010 • Social, We like
Tags: Brands, Cool, creativitiy, Experimental, Fashion, Funny, Ideas, johnny cupcakes, Lifestyle, Presentation, video, visual, We like, World
I love good events. And I love good events being celebrated by good brands.
My favourite hipster vendor Johnny Cupcakes is on tour to bring great t-shirts to their friends all across the U.S. and Canada. A lot of things are happening underway. Such as on day 17 of the tour in Portland‘s Kamp Grizzly where the guys encountered a pneumatic cupcake cannon. I am not really sure what it is with hipsters and cupcakes but here we go…looks like fun.
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