davaidavai.com » Lifestyle

Insights. TNS Launches Largest Global Study on Digital Behaviour.

Gerald — Wed, 30 Nov 2011 18:08:51 +0000

Research company TNS has launched its 2011 version of TNS Digital Life. Based on conversations with over 72,000 people in 60 countries this is the world’s largest global study into people’s attitudes and behaviours online.

I particularly like how they underline the necessity to think (before yelling Facebook or iPad or Flashmob):

‘Digital waste’ pollutes the online world as brands fail to listen to what people want.

It [the study] found that 57 per cent of people*** in developed markets* do not want to engage with brands via
social media – rising to 60 per cent in the US and 61 per cent in the UK. Instead, misguided digital
strategies are generating mountains of digital waste, from friendless Facebook accounts to blogs no
one reads. This is being combined with ever-increasing content produced by consumers – the study
shows 47 per cent of digital consumers now comment about brands online.

The result is huge volumes of noise, which is polluting the digital world and making it harder for
brands to be heard.’

Of course: This study does not at all say brands shouldn’t be digital. The opposite is true. But it repeats the one thing that I never get tired of to repeat: People are not interested in a brand’s content. And they are not interested in brand experiences. They are interested in stuff that is relevant for them – and sometimes this is a brand.

Check out TNS Digital Life here .

Thanks to Rubbish Corp for the link.

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: 2011, Business, Insights, Lifestyle, Media, People, Planning, Presentation, Report, Reports, Research, Social Influence Marketing, Study, target group, TNS, Trends, World

Feed enhanced by Better Feed from Ozh

The Good Life. Or: Why I should have become Lifestyle Blogger.

Gerald — Sun, 30 Oct 2011 21:12:07 +0000

It is actually a strange thing: while we all watch mainstream communication become democratic we can also witness new types of very marketing-focused relationships as they form. Especially at the intersection of mainstream lifestyle brands and the so-called multipliers: meet the lifestyle bloggers.

No major brand can nowadays live without an elaborated digital PR strategy. The path to successful blogger outreach is not simple. Today’s lifestyle bloggers do not just react on one of your emails. You really have to ask for their participation and offer them something really nice. Something they really, really want to blog about. Otherwise it wouldn’t be earned media, right?

Whudat.de for example is one of my favorite lifestyle blogs in Germany. I like MC Winkel‘s blend of music, art, web finds…and product recommendations. But I also know that lifestyle blogging has become a very convenient method to enjoy a bit more industry attention than Average Joe. Below MC Winkel’s post about his (apparently) great days at the Santorini Grace Hotel we can find a statement: ‘If you also want to get featured in one of Germany’s leading lifestyle blogs feel free to contact me…’

No disrespect. This is just how it works. MC Winkel enjoys Mercedes test-drives in Teneriffa, trips to Australia (sponsored by South Australia’s Tourism Board and Quantas) and does not get tired to comment that

he is absolutely convinced of this product/car/hotel
and if you also have a fantastic product/car/hotel you would like to get featured, contact him

Am I jealous? No doubt, I am. Am I surprised or is it new? No, it isn’t. It is just a global trend in which the mutually beneficial relationship between lifestyle bloggers and the industry becomes more than evident. Of course: The Josh Spears’, the Cool Hunters and many many others are way beyond being just independent grassroot journalists. We are in fact talking about (not so niche) media outlets that may not (yet) belong to Rupert Murdoch. But that is only the case because a successful lifestyle blogger nowadays has a more than pleasant life – pampered and petted by the world’s most enjoyable brands, products and their PR agencies.

I don’t think any successful blogger nowadays is bribable. But why should you be bribable if the deal is so obvious? The more successful lifestyle bloggers have so nice experiences and products to chose from – they wouldn’t even think about logging in to their CMS for something just average. And we all know Mercedes wouldn’t offer key lifestyle bloggers an average car. Right?

(...)
Read the rest of The Good Life. Or: Why I should have become Lifestyle Blogger. (101 words)

© Gerald for davaidavai.com, 2011. | Permalink | 4 comments | Add to del.icio.us
Post tags: Blogging, Blogs, Brands, Lifestyle, Social Influence Marketing

Feed enhanced by Better Feed from Ozh

Anrealage. An 8-Bit Showroom in Tokyo.

Gerald — Mon, 10 Oct 2011 21:08:39 +0000

8-Bit? Yawn. We have seen pretty much everything in 8 Bit already. Except a store concept. Experimental Japanese designer Kunihiko Morinaga has built this showroom for the F/W collection of his label Anrealage in Tokyo. I think 8-bit is pretty close to getting buried very soon – but I think Mr Morinaga’s showroom is a fantastic final scream.

(...)
Read the rest of Anrealage. An 8-Bit Showroom in Tokyo. (2 words)

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: anrealage, Cool, Creativity, Design, diesign, Experimental, Fashion, Ideas, japan, Kunihiko Morinaga, Lifestyle, People, Presentation, Retail, tokyo, visual, World

Feed enhanced by Better Feed from Ozh

Great Ads. Sony PS3, Long Live Play.

Gerald — Thu, 06 Oct 2011 10:30:27 +0000

Some campaigns are different. Sony’s “Long Live Play” PS3 Campaign may be one of them. Playstation brand’s ad agency Deutsch Inc. really did a great job. But just check it out…

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Gaming, Ideas, Lifestyle, sony, visual, We like

Feed enhanced by Better Feed from Ozh

Adbusting. More Skateparks for Denmark.

Gerald — Wed, 14 Sep 2011 08:08:18 +0000

I have to admit since Denmark found it necessary to re-initiate border controls ~~because of some right-wingers~~ there is something dislikable about Danish politics. Anyway Ali’s Skate Gear, a Skate shop in Copenhagen, just showed that this is not true at all. Check out their nice adbusting idea for more Skate Parks.

Well…to be honest – I think it was an ~~award project~~ idea by DDB Denmark. But anyway.

via whudat

© Gerald for davaidavai.com, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: Campaign, denmark, Funny, Lifestyle, ooh, Politics

Feed enhanced by Better Feed from Ozh

Genius. Diesel launches Excelbook.

Gerald — Sat, 18 Jun 2011 13:20:57 +0000

I just stumbled upon this wonderful concept gem: the Diesel Excelbook. Even though its branding value as an application is close to zero it is just one more amendment to the great platform that Diesel created with its Be Stupid philosophy. Simple, fun, stupid…well done Diesel. Check out the video…it is pretty selfexplanatory.

via Digial Buzz Blog

© Gerald for davaidavai.com, 2011. | Permalink | One comment | Add to del.icio.us
Post tags: Apps, Brands, Campaign, Cool, Creativity, Diesel, Experimental, Facebook, Fashion, Funny, Ideas, Lifestyle, Media, Tech, Tools, We like

Feed enhanced by Better Feed from Ozh

Cognitive Cities. Now they go local.

Gerald — Tue, 17 May 2011 18:46:58 +0000

Three months ago my friends from Third Wave and Your Neighbours in Berlin staged CoCities – a conference focused on the future of the city and how technology can transform the way people interact. I actually bought a ticket but eventually did not make it (don’t ask why). I know the guys were extremely nervous about the outcome of this experiment. Putting urban planners, designers, technology geeks, environmental experts, public officials, and others into one room in quite a new conference format isn’t exactly what you do every day. And I know the guys did not just want to stage just another conference.

Great that the conference was considered as very enlightening novely particularly in Germany. And even better – CoCities goes local and might soon be in a city near you. The so-called Cognitive Cities Salon comes to Amsterdam on June 30 to De Verdieping (Wibautstraat 127, Amsterdam).

The general idea behind the salons is simple: create an local event, from locals, for locals – curated by CoCities. Those will be small events, not larger than 100 people. A major part of those events is to find the appropriate partners. Luckily, in Amsterdam we are very well served.

With VURB, Visible Cities and Volume Magazine, we have a great lineup of partners to create an exciting event for Amsterdam. There will be an entry fee, but we will try to keep that as low as possible.

So. I am definitely going to join this time (it’s in my hometown so I cannot mix up the flights). And if you happen to be in Amsterdam, join in.

Do also check out the conference recap…

(...)
Read the rest of Cognitive Cities. Now they go local. (0 words)

© Gerald for davaidavai.com, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: Amsterdam, Berlin, cities, city, CoCities, conference, Conferences, Cool, experiment, Germany, Lifestyle, People, Underway, World

Feed enhanced by Better Feed from Ozh

I love it. Russia’s History told by the worker of a Tetris Factory.

Gerald — Sat, 14 May 2011 10:11:10 +0000

I guess the following film tells one of the smartest stories in a music videos that I have seen so far. It was created by the ‘world’s best neo-post-post-music hall anti-folk band’ Pig with the Face of a Boy and it stages the story of Russia from the perspective of a worker…well…who is responsible to spin the Tetris blocks that fall down from the sky. A great metaphor to describe life in Russia since the 1870s and a very nice, clever song. Well done guys. I hope you become really, really successful. Check out the band here…

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Cool, Creativity, Funny, Games, Gaming, history, Ideas, Lifestyle, Music, Politics, Russia, Tetris, visual, We like

Feed enhanced by Better Feed from Ozh

A new Hotspot. Amsterdam wants to become Appsterdam.

Gerald — Sat, 23 Apr 2011 07:46:20 +0000

“If you want to make movies, go to Hollywood. If you want to make musicals, go to Broadway. If you want to make apps, go to Appsterdam.” – Mike Lee, mur.mu.rs

About a month ago I praised the qualities of Amsterdam in an article I wrote for the German ad magazine Page. One thing that struck me in this city is the level of innovation here as well as the city’s clear objective to support new industries and get them to Amsterdam. I have never met anyone from Amsterdam’s city council but in contradiction to many other cities there seems to be a clear vision here on how to shape Holland’s capitol from both, a cultural AND economical perspective. That’s why Amsterdam is also hometown to some of the most creative agencies in the world – the city father simply subsidize taxation here to relocate the right blend of industries on the rivers of the Amstel.

I wasn’t really suprised when I read Mike Lee’s open letter on mur.mu.rs. It’s a call for conquest. And appeal for app developers to settle over to Amsterdam and to rebrand it as Appsterdam. Funny to read because it really reads like a letter from the colonies but at the same time strong and intelligent.

I have traveled the world looking for the most livable city on earth, a place with the ideal balance of quality and price, history and vibrance, culture and innovation. That place is Amsterdam. (…)

The success of Apple’s platforms has been in no small part due to its unique developer community. Our community is unique not just in technology, but in business. (…) We cooperate, because we are friends. If one of us does something to piss the other off, we don’t call out the lawyers, we call up our friend, and talk it over like people. We don’t just attend conferences, we get together at conferences, go out together, and have a good enough time together to generate blackmail material sufficient to nip litigation in the bud.

Mike’s point – a new industry needs a friendly hospitable place that invites them to work together and to exchange ideas. And his call to app developers all over the world to relocate to Amsterdam isn’t just an abstract one…

(...)
Read the rest of A new Hotspot. Amsterdam wants to become Appsterdam. (619 words)

© Gerald for davaidavai.com, 2011. | Permalink | 4 comments | Add to del.icio.us
Post tags: Amsterdam, Apps, Creativity, Development, Experimental, Jobs, Lifestyle, Mobile, People, Strategy, Tech, Trends, World

Feed enhanced by Better Feed from Ozh

Hysterical. Groupon’s ‘Save the Money’ Super Bowl Campaign.

Gerald — Mon, 07 Feb 2011 10:20:19 +0000

‘Money is one of our most important natural resources. Sadly, thousands of dollars are wasted every year. Until now.’

Groupon.com and Crispin Porter just launched their new ‘Save the Money’ campaign during Super Bowl. Yes, it was fucking expensive. And it has followed the handbook of many successful superbowl commercials – Make the commercial talk of the town. Cuba Gooding Jr., Timothy Hutton and Elizabeth Hurley star in Groupon’s first three commercials which allegedly seem to raise money for charity….but wait…they don’t.

There is a thin line between being ironic and being cynical. And campaigns like this one are designed to spark outrage… One comment underneath the Tibet commercial says

Please boycott this corporation and tell everyone you know to do so. Additionally, please pressure all businesses that advertise through it to end all dealings with it. The vacuousness and utter amorality of 21st century capitalism has been put on display, and we need to collectively say that we’ve had enough.

I personally think Groupon’s commercials are hysterical. Plus if you follow the link to Groupon’s Save the money site you will find Donate buttons to contribute to the four good causes that Groupon makes fun of. I think this in fact counters the cynicism charges adding a lot of money and awareness to these charity projects. Simply because Groupon doesn’t make fun or whales, Tibet or the Rain Forest – it makes fun of Political Correctness. And I sense this Political Correctness all too often is more cynical than to spoof it. Or as @e_fink accurately commented…

“Amazing. More people are offended by Groupon’s ads than the coarse objectification of women in EVERY SINGLE OTHER AD!”

Groupon ‘Save the money, Whales

(...)
Read the rest of Hysterical. Groupon’s ‘Save the Money’ Super Bowl Campaign. (31 words)

© Gerald for davaidavai.com, 2011. | Permalink | 9 comments | Add to del.icio.us
Post tags: Ads, Agencies, Brands, Charity, Cool, CPB, Creativity, Funny, Groupon, Ideas, Lifestyle, Super Bowl, TV

Feed enhanced by Better Feed from Ozh