Absolut. Wallpapering Italy.

Juni 10th, 2010 • View Comments Brands, Display, Media
Tags: Absolut, Ads, Art, Brands, Cool, Creativity, Display, Experimental, Ideas, Italy, Lifestyle, Media, Out of Home, Outdoor, visual, We like, World

There are a few brands in this world that simply know how to stage themselves. Absolut doublessly is one of them. Check out ‘Absolut Wallpaper’, a wonderful revision of Modern Art by Ron English. This is currently on display in Rome and Milan. Thanks to PSFK and Wooster Collective for the link.

Rome

Milan

Nike. Write the Future.

Mai 21st, 2010 • View Comments Ads, Brands
Tags: Ads, Agencies, Brands, Cool, Creativity, fifa, Fun, Funny, Ideas, Lifestyle, Media, Nike, soccer, visual, We like, wieden & kennedy, World

Okay Nike. Nice one.

The sportswear brand really becomes a web video specialist. After the last couple of really cool, entertaining commercials Nike brings the fun back into advertising (and to be honest – I don’t care whether a commercial entertains me on TV or Youtube, as long as it’s fun to watch.) ‘Write the Future’ is an inspiring ride, featuring some of the greatest football stars of today. Its topic is the one moment when a player is in control of the ball and whole nations start to scream and shout or start to cry.

The new commercial was created by Wieden & Kennedy and was directed by director and producer Alejandro G. Iñarritu (21 Grams, Babel). It stages stars like Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, with guest cameos by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.

You will like it.

Via Fubiz
.

Playful Cities. How Smart Tech Alters Urban Living.

Mai 3rd, 2010 • View Comments Location
Tags: Cool, Creativity, Experimental, Ideas, Lifestyle, Location, People, Presentation, RP10, Trends, Underway, Urban, World

Two weeks ago I returned from one of Germany’s best digital conferences – re:publica 2010 in Berlin. One of the sessions I liked most dealt with Playful Cities. And it was hosted by two friends of mine. Johannes and Igor gave a great overview about some exciting location-based tools beyond Gowalla and Foursquare. Tools that make our cities more worth living. Check out the nice projects they listed here and follow their talk. And maybe they might even prepare a Playful Cities Conference later that year.

Awesome. Meet the Cupcake Cannon.

Mai 1st, 2010 • View Comments Social, We like
Tags: Brands, Cool, creativitiy, Experimental, Fashion, Funny, Ideas, johnny cupcakes, Lifestyle, Presentation, video, visual, We like, World

I love good events. And I love good events being celebrated by good brands.

My favourite hipster vendor Johnny Cupcakes is on tour to bring great t-shirts to their friends all across the U.S. and Canada. A lot of things are happening underway. Such as on day 17 of the tour in Portland‘s Kamp Grizzly where the guys encountered a pneumatic cupcake cannon. I am not really sure what it is with hipsters and cupcakes but here we go…looks like fun.

Semi-Annoying Memes. Song Lyrics on Threadless Shirts.

April 30th, 2010 • View Comments Trends
Tags: Experimental, Fashion, Funny, Ideas, Lifestyle, Memes, Music, threadless, Trends, visual, World

Time for some new ideas kind of new ideas modifications of existing stuff to make it feel new. All of us got pretty annoyed lately by wallpaper-sized infographics staging statistics from ‘How many died in WWII’ to ‘How many people use twitter?’ So now after we get sick of these the evolution goes on – Band lyrics infographic shirts.

And as davaidavai loves social effects we want to stage this new trending topic before it is completely annoying…in about three days.

This one is still pretty fresh on threadless – currently it is only a submission. So if you ever want to buy it, go there and vote for it. You remember the song, don’t you?

Read more »

Absolut. NY-Z.

März 26th, 2010 • View Comments Underway
Tags: Absolut, Brands, Cool, Event, Facebook, Jay-Z, Lifestyle, Live, Madison Square Garden, Music, NYC, Social Networks, Underway, Viral, We like

There are only few brands in this world to consistently communicate and cooperate on such a high level as Absolut. Actually stuck in a low interest market with a completely generic product But it manages to bring the Arrr back into Marketing. Its success formula is simple: Intertwine local places and artists and stage the brand as enabler in the background. For its current sponsorship of Absolut’s Concert Series (in tandem with TBWA\Chiat\Day), the brand is cooperating with the notorious Jay-Z.

This week ABSOLUT Concert launched “NY-Z”, a 17-minute online film and lovechild of director Danny Clinch. Through a partnership with Madison Square Garden and Jay-Z, the brand follows the hiphop star in the days leading up to his 9/11 benefit concert. He reflects on his life in a candid, Sinatra-esque way that kind of reminds us of “Fade to Black,” the documentary film Jay-Z did in 2004 during his “The Black Album” tour. (via Culture-Buzz)

The mentioned video is the highlight feature of Absolut’s Facebook page. And yes, it is exclusive, cool and stages the brand more than well. Plus I really like the video personally since I had the pleasure to see Jay-Z at Madison Square Garden NYC last week as surprise guest for Alicia Key’s concert. A convincing presentation and well tuned interaction of story and platforms. Cool, Absolut NY-Z.

Coke. Let Fans Be First.

Februar 16th, 2010 • View Comments Brands, Social, Strategy
Tags: Brands, coke, Experimental, Fans, Lifestyle, Presentation, Social Influence Marketing, Strategy, Trends, visual

As my everyday work revolves around modelling a brand’s reaction to the social revolution it’s particularly interesting to watch big established companies opening up. It’s simple to socialize threadless or Zappos (well they are social from the start) but how about the big players? How about Coke – the stereotype of a modern brand. How do they react on the active user after having spent zillions of ad dollars for more than 100 years.

This deck describes Coke’s approach to social. ‘Fans first’ is a deck by Coke’s Group Director of Interactive Marketing Michael Donnelly – a man who is well known for trying out new things. Even though I do not agree with Culture Buzz’ claim “this deck tells all“, it at least defines a new, broad social ecosystem for Coke. An ecosystem in which a brand has to follow its users instead of the other way around. Personally that’s my key takeway from these slides.

And here is the deck – Coke. ‘Fans First’

Read more »

In Stores Now. Nerd Barbie is here.

Februar 13th, 2010 • View Comments Brands
Tags: Barbie, Brands, Lifestyle, Mattel, Toys, Trends, World

Times are a changing. This morning Mattel announced the arrival of Barbie’s 126th career which is Nerd Barbie (basically). Barbie’s new job profile was chosen as result of a global poll asking fans whether they want her to become Architect, an Environmentalist, a Surgeon, a News Anchor, and a Computer Engineer. Two new careers were chosen among this list – Nerd Barbie was launched together with News Anchor Barbie. Read more about at Chipchicklets.

Apps. An Explosion is underway.

Februar 2nd, 2010 • View Comments Mobile
Tags: Android, Apps, Business, Diagram, iPhone, Lifestyle, Mobile, Prediction, Smartphones, Strategy, Trends, visual, World

Ooooh! Aaaaaah! 2010 is the year of the mobile, social, social CRM, IPTV App. No matter how realistic that is, check out this lovely piece of info visualization from the Fast company. Because according to Gartner an app explosion is underway. A developement which is closely intertwined with smartphone sales. Word up!

Absolut. 25 years in fantastic ads.

Dezember 7th, 2009 • View Comments Ads, Brands, Classics
Tags: Absolut, Ads, Branding, Brands, Classics, Cool, Creativity, history, Lifestyle, Print, visual, We like, World

My friends at Creative Criminals have published this fantastic compilation quite a while ago. But it is still worth taking a look at: For over 25 years Absolut vodka has run a simply überinspiring advertising campaign. The well known bottle of Absolut is formed in the shape of a tradtional Swedish medicine flagon. It may be hard to use for bartenders but the shape was an inspiration for their print campaign which just does one thing: Position the product as hero.

Check out the ad compilation here.