Copycats. Intel and Deutsche Post celebrate Me, Me, Me.

It’s the conversation, stupid.

Posts Tagged ‘Intel’

Copycats. Intel and Deutsche Post celebrate Me, Me, Me.

Juni 1st, 2011 • 4 comments Brands, Ideas, Social, Trends
Tags: Bouygues Telecom, Brands, Campaign, Copycats, Creativity, DHL, Documentation, Facebook, Ideas, Intel, Life, People, Social Networking, Tools, Trends, visual, World

Sometimes you see a good digital marketing idea and you can bet your ass off that dozens of copycats will pop up a couple of months later. In November 2010 the (then) team around my friend (and new colleague) Branislav launched a (then) new idea for Bouygues Telecom in France: an app that turned your Facebook profile into a real book. 1,000 personalized books were gone within an hour of the promotion’s launch even though the campaign never really became as viral as Old Spice or Shoot the Bear.

Fast Forward 6 months. Deutsche Post DHL launches Social Memories, an application that turns your Facebook Profile into a (surprise, surprise) book. This is how it goes…

The app is here.

Intel. Our jokes aren’t like your jokes.

November 2nd, 2009 • Ads, We like
Tags: Ads, Brands, Funny, Ideas, Intel, Nerdy, Tech, We like

I like.

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

Posts Tagged ‘Intel’