Rock Bottom. Droga 5 has possibly created the worst campaign ever.

Dezember 8th, 2011 • 3 comments Games
Tags: Ads, Agencies, Brands, Creativity, droga 5, Ethics, Gaming, Ideas, Industry, Politics, World

If the following video is no hoax it has the realistic chance to become one of the most disgusting, cyncical pieces of marketing I have ever seen. I thought the ‘concept campaign’ White Bull Army was pathetic. But the crap idea that Droga 5 is about to launch for gaming headset brand Turtle Beach is hard to bear.

Check out the video

Quote: “Gamers want the immersive feeling of being in a warzone. Turtle Beach takes you there.” Even if it is a hoax (it will be in the end): Putting a first person shooter into the same context as a war zone where thousands of people died and millions suffer every day makes me want to spit out.

And no, I disagree. Not any PR is good PR. This is shit. Cynical, pathetic shit. I am ashamed to work in the same industry as the guy who came up with this. (via adverblog)

The Truth. Face It.

Dezember 5th, 2011 • Allgemein
Tags: Advertising, cartoon, Funny, Ideas, Truth

Thanks to Sell! Sell!

Anrealage. An 8-Bit Showroom in Tokyo.

Oktober 10th, 2011 • Experimental, Retail
Tags: anrealage, Cool, Creativity, Design, diesign, Experimental, Fashion, Ideas, japan, Kunihiko Morinaga, Lifestyle, People, Presentation, Retail, tokyo, visual, World

8-Bit? Yawn. We have seen pretty much everything in 8 Bit already. Except a store concept. Experimental Japanese designer Kunihiko Morinaga has built this showroom for the F/W collection of his label Anrealage in Tokyo. I think 8-bit is pretty close to getting buried very soon – but I think Mr Morinaga’s showroom is a fantastic final scream.

Read more »

Great Ads. Sony PS3, Long Live Play.

Oktober 6th, 2011 • Ads, Games
Tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Gaming, Ideas, Lifestyle, sony, visual, We like

Some campaigns are different. Sony’s “Long Live Play” PS3 Campaign may be one of them. Playstation brand’s ad agency Deutsch Inc. really did a great job. But just check it out…

PressPausePlay. Watch the full movie online.

September 21st, 2011 • Movies
Tags: Creativity, download, Film, free, Ideas, People, perspectives, World

“The digital revolution of the last decade has unleashed creativity and talent of people in an unprecedented way, unleashing unlimited creative opportunites. But does democratized culture mean better art, film, music and literature or is true talent instead flooded and drowned in the vast digital ocean of mass culture? Is it cultural democracy or mediocrity?

This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world’s most influential creators of the digital era.”

PressPausePlay is available online now. Looking forward to watching the full thing. Get it here. Thanks to Better taste than sorry for the link.

Only Today. KLM tweets with a Living Alphabet.

September 20th, 2011 • 4 comments Brands, Twitter
Tags: Brands, Campaign, Cool, Funny, Ideas, KLM, Netherlands, Social Influence Marketing, social network, Twitter, visual

KLM tries hard to become the social web’s favorite attacker brand. After staging a bunch of interesting campaign micro-ideas they launched something more complicated today. As Social Times reported a tweet from KLM earlier today said…

The result: live customer service replies that are shaped by a living alaphabet made up of 140 KLM employees. Yes it is live and it reacts to customer tweets but only today (and only as as reaction to a few selected tweets).

Live Reply tweets are being uploaded to KLM’s Youtube Channel and shared on Twitter. So far they’ve sent video tweets to about ten people, but they’ve still got a lot of hours left in the campaign. The example below is one of them…

The whole campaign is funny but completely useless. Anyway, it’s again a great very short-term promotional stunt to spread the word about KLMs social platforms and to position KLM as a social-media-savvy brand. In this regard: Well done, KLM. I am looking forward to the next useless stunt.

Exit Deutschland. Trojan Shirts for Nazis.

August 9th, 2011 • 2 comments Ideas, Politics
Tags: Cool, Creativity, Exit, Experimental, Funny, Germany, Ideas, People, Politics, visual, We like

It is sad enough that it is 2011 and we still need organisations such as Exit Deutschland. Even though Fascists only play an inferior role in Germany’s political system, they are very present in some parts of Eastern Germany. And that’s where organisations such as Exit play a pivotal role in offering alternatives for people who know nothing but their hateful community.

Exit Deutschland is an organisation that tries to help members of the fascist scene to leave their (quite often very violent) peer group. In order to get their message across they just designed a very smart ‘Trojan Shirt’.

For the 9th time Germany’s right wing NPD party was allowed to stage a festival called ‘Rock fuer Deutschland’. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to Festival visitors. The idea: The shirt actually looks like stuff any Fascist likes (‘Hardcore Rebels. Nationalistic and free’ + skull). But once the guys came home after the Festival and washed their shirts the shirt revealed a different message: ‘What your T-shirt can do, so can you – we’ll help you break with right-wing extremism’ + a contact number for Exit Deutschland.

24 hours after the Festival NPD watchdogs sent out SMS warnings to the festival guests. 250 out of 600 guests got a T-Shirt.

Well done Exit. At last one ‘Trojan marketing concept’ with a Political attitude. Learn more on their site and like them on Facebook. (via Happyschnitzel)

We Like. Credit Card Payment via Webcam.

Juli 27th, 2011 • 2 comments Tech, Tools
Tags: Cool, Creativity, ecommerce, Experimental, Future, Ideas, Jumio, Tech, Tools, We like

Every morning I am trying to fight my way through the world’s startup concepts on betali.st and other sites. And to be honest, most digital enterpreneurs do not have very good ideas.

Jumio Netswipe is different. Sounds like just another startup that…connects you with your friends/let’s you check in to dog poo. But it’s actually extremely purposeful. It’s the first Creditcard payment provider that scans your card via webcam. And yes, I think this really is pretty cool and can potentially be used in the future.

Jumio introduces Netswipe from Jumio Inc. on Vimeo.

via Netzwertig

Soulbot 3000. Looks great, safely contains human Souls.

Juli 20th, 2011 • Experimental
Tags: Cool, Creativity, Design, Experimental, Future, Ideas, Presentation, products, video

They say that we all lose 21 grams at the exact moment of death. They say that it’s the weight of the human soul. Soulbot 3000 is now able to contain this amorphous mass: The Soul. Thanks to Andreas Wannerstedt for making Soulbot 3000 possible.

(via Fubiz)

Genius. Diesel launches Excelbook.

Juni 18th, 2011 • 1 comment Brands, Ideas, We like
Tags: Apps, Brands, Campaign, Cool, Creativity, Diesel, Experimental, Facebook, Fashion, Funny, Ideas, Lifestyle, Media, Tech, Tools, We like

I just stumbled upon this wonderful concept gem: the Diesel Excelbook. Even though its branding value as an application is close to zero it is just one more amendment to the great platform that Diesel created with its Be Stupid philosophy. Simple, fun, stupid…well done Diesel. Check out the video…it is pretty selfexplanatory.

via Digial Buzz Blog