Interface Design. A Day in 2014.

September 6th, 2010 • View Comments Tech, Tools
Tags: Case Study, Cool, Creativity, Design, Experimental, Future, Ideas, Interfaces, Media, Mobile, Prediction, Presentation, Study, Tech, Tools, Touch, Usability, UX, visual, World

We all love interface design studies, don’t we? Notorious Swedish UX company TAT.SE has conducted an experiment in open innovation of User Interfaces. And the winner is this little case study staging a possible day in 2014. Nice one. I want the mirror (via).

Tipp Experience. Shoot the Bear.

September 2nd, 2010 • View Comments Ideas
Tags: Brands, Cool, Creativity, Funny, Ideas, TippEx, visual, We like

Wow. Just wow.

Try…

• …is a bear
• …marries a bear
• …plays with a bear
• …has sex with a bear
• …cooks a bear
• …makes a bear
• …shoots a bear

Bizarre. My Tram Station is an Outdoor Award Entry.

August 22nd, 2010 • View Comments Ads
Tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World

I work pretty much in the center of Amsterdam. I love the city. But to be honest, there are nicer places than Leidseplein, the square nearby which opens the gates to the touristic part of the city.

What I find really bizarre (beyond stoned German teenagers) is Leidseplein’s tram station. In fact, it’s not a tram station – it is a living Cannes Outdoor Lions Award entry for the city’s agencies. Every second week the tram station is in the center of another expensive outdoor ad idea that you cannot see anywhere else. It’s the kind of stuff that you see in award videos. The kind of idea that is getting sold to award jurys as a globally executed ad campaign, while in fact we are talking about one tram station at Leidseplein.

This week it’s 180 TBWA\BEC with adidas F50 Lightspeed.

A couple of weeks ago it was some fantasy motion picture…

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Oh Fuck. ‘When I grow up’.

August 18th, 2010 • View Comments Ads
Tags: Ads, Cool, Creativity, Funny, HR, Ideas, monster.com, Viral

Ha ha…ha….ha….think you’re funn……waaaaaaaaaaaaaaaaaah! The video is very very old. But it still is……waaaaaaaaaaaaah!!!

Creative Briefs. Two Decks on making them evolve.

August 11th, 2010 • View Comments Jobs, Strategy
Tags: Agencies, Cool, Creative, creative briefs, Ideas, Jobs, Prediction, Presentation, Process, Strategy, Tools, World

As a strategist it is kind of a fixation to think about creative briefs. Creative brief? Yes, a piece paper which traditionally is created by a strategist/client directore to serve as a guideline for the creative process. There are literally hundreds of these templates out there. Some are good and some are bad.

In fact, most creative briefs circulating in agencies nowadays are pretty old school. That’s not surprising. Most agencies are pretty old school in the first place, secondly all too often the briefing context is the key problem and not the template. Finally, the ownership over the document is frequently not shared among the different stakeholders. Stupid process that is.

Jasmin Cheng has pulled together quite a nice deck that collects a lot of thoughts about this problem.

Case Study. Old Spice Guy flexes his Muscles.

August 5th, 2010 • View Comments Ads, Strategy, We like
Tags: Adaptation Marketing, Ads, Agencies, Brands, Case Study, Creativity, Funny, Ideas, Old Spice, Presentation, Social Influence Marketing, Truth, We like, wieden & kennedy

Yes, we all love Old Spice now. No, it was not at all unsuccessful. In fact Wieden + Kennedy did not only stage a highly entertaining stunt with ‘the man your man could smell like’ – obviously it had exactly the effect a great campaign is supposed to have. It sold stuff.

I admit, ad agency case studies should always be watched with a certain skepticism. But hey, the best social media first ad campaign of the 21st century rocks big time (via adweek).

Brew Dog. The World’s Strongest Beers now also served in Dead Squirrels.

Juli 26th, 2010 • View Comments Brands, Business, Experimental, Social Business
Tags: Beer, Brew Dog, Cool, Creativity, ecommerce, Experimental, Funny, Ideas, Long Tail, Strategy, visual, We like, World

If there is one thing that I like about e-commerce it is the beauty of the long tail. You know what I am talking about – bizarre niche products and, sometimes, even more bizarre ways to market them.

Talking about bizarre…

Get to know Brew Dog, a brewery from North-East scotland. What the scots do is simply to c

reate some of the strongest beers on earth. Being sold under names such as ‘Tactical Nuclear Penguin‘ or ‘Sink the Bismarck‘ we are talking about beer with 32% – 50% ABV!!! That’s more than most vodkas have.

And long tail is what Brew Dog is all about

Beer was never meant to be bland, tasteless and apathetic. (…) We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.

As a German I particularly like their little personal war with my Fatherland. I think not one product was named ‘Sink the Bismarck‘ since 1941. But hey, in Brew Dog’s case it’s absolutely alright. I mean they serve their beer in squirrels. That’s just genius!

Check out Brew Dog’s products, read their blog and buy their dead squirrel beer. They deserved it.

And here is the brilliant new video of the guys, announcing the strongest beer on earth, called ‘The End of history‘ which weighs about 55% ABV (OMFG)!!!

I am a fan. And here is the clip…

Read more »

Epic Win. Add some RPG Spice to washing your Car.

Juli 10th, 2010 • View Comments Games, Mobile, Tools
Tags: App, Creativity, Funny, Gaming, Ideas, Mobile, Todo, Tools

Welcome to the fun version of to-do lists. Epic Win is a new mobile app that that lets you gain experience points and find rare loots for all the boring stuff that you usually procrastinate away. In other words – it puts some RPG spice to doing the laundry or going to the gym.

By completing tasks you make your character evolve. And of course, everything you achieve is sharable via twitter and Facebook. Check out the trailer that already looks like fun. Learn more on the app’s trailer page. (via)

Alledaags. A year in the life of an Amsterdam Expat.

Juli 9th, 2010 • View Comments Books, Friends
Tags: Amsterdam, Books, Cool, Creativity, Friends, Ideas, Underway, World

Just a quick personal note and a recommendation for my fellow Amsterdamers.

As I am still a fresh expat in Amsterdam, I found this interesting book project that will finally see the light of day on Saturday, 10th of July, at the American Bookcenter, Amsterdam. They’re hosting a book launch/signing with Toby Morris from 2 to 5pm. Toby Morris is a New Zealand born illustrator who started his Amsterdam life at W&K. He has now created ‘Alledaags’, a collection of illustrations recording a year in the life of an ex-pat in Amsterdam (some of you probably know what he is talking about

In January 2009 Toby Morris began a daily sketchbook diary documenting his life and his observations of his adopted city. Alledaags collects 333 of the drawings and covers everything from canal boats, hair gel and the madness of Queen’s Day to Vondelpark picnics, Zwarte Piet and blunt Dutch service.

Looks like a very interesting little book project. Go there if you happen to be in Amsterdam on Saturday. Check out the book if

you’re not. Learn more on Toby’s blog.

We like. The new Old Spice Commercial.

Juni 30th, 2010 • View Comments Ads
Tags: Ads, Brands, Cool, Creativity, Funny, Ideas, Old Spice, We like, wieden & kennedy

Hooooooray. It’s the new Old Spice commercial. You know the campaign, don’t you? Wieden + Kennedy’s commercial has just scooped the Cannes Grand Prix. And I think even die hard social evangelists would agree – this is advertising we like to see and share. (via)

I am now on a boat.