Absolut. 25 years in fantastic ads.

Dezember 7th, 2009 • Comments Ads, Brands, Classics
Tags: Absolut, Ads, Branding, Brands, Classics, Cool, Creativity, history, Lifestyle, Print, visual, We like, World

My friends at Creative Criminals have published this fantastic compilation quite a while ago. But it is still worth taking a look at: For over 25 years Absolut vodka has run a simply überinspiring advertising campaign. The well known bottle of Absolut is formed in the shape of a tradtional Swedish medicine flagon. It may be hard to use for bartenders but the shape was an inspiration for their print campaign which just does one thing: Position the product as hero.

Check out the ad compilation here.

Scare tactics. Apple, Microsoft and the question who’s lying.

November 6th, 2009 • Comments Ads
Tags: Ads, Analysis, Apple, Fail, history, Microsoft

Microsoft has delivered quite a lot of enjoyment to my computer screens when it came to ads. Highlights such as Songsmith and the latest Windows 7 party spots can only be described as either really, really dark self-ironic humor or plain and simple as bizarre. In comparison – all of us love the Mac and the PC guy. But what they do is actually still to paint a pucture of the boring, conservative, uncool Microsoft which constantly tries to ignore its bad product quality and still lies to the user. But is this true?

Check out this short analysis of Apple vs Microsoft spots. It rather makes me perceive Apple as a brand constantly working with scare tactics.

Twitter. The story so far.

Juli 5th, 2009 • Comments Twitter
Tags: history, Twitter, visual

The story of twitter is not very old. In fact, it is just two years. But apart from selfish idiots tweeting about where they have a Chardonnay tonight, a lot of interesting things happened. Especially lately. Check out this cool visualization by Manolith (via Flowingdata) By the way. I am @ghensel.