Foursquare. Seven days in Frankfurt.

November 27th, 2009 • View Comments Allgemein
Tags: Android, Apps, Cool, Foursquare, Germany, Gowalla, GPS, Ideas, iPhone, Local, Location, Mobile, Social Influence Marketing, Social Networks, Tool

Today’s topic may not be completely new for my American readers but probably for some of those from Germany. On November 19th the third wave of cities for Foursquare has launched. Among them now my hometown Frankfurt in Germany as well as about 50 new cities worldwide. It’s been around in a lot of bigger cities for quite some time. In Germany it’s now live in Berlin, Hamburg, Cologne and Frankfurt. Zurich and Vienna are Foursquare cities in Switzerland and Austria.

So what is Foursquare? Basically it’s a local location based social network (I will use this word in the presence of my granny in the next couple of days). That means: You download a client to your iPhone or Android phone, connect with some friends and start your day in the city.

The big difference to…let’s say Facebook…is, it only works in specific cities (well…yet)  and it’s all about exploring and recommending locations and events. Let’s say for example, you know this fantastic little bar around the corner and you think the White Russian there deserves a little more attention – then you simply locate your favourite nightly hangout via GPS (or start a new venue) and leave a shout to all other Foursquare users in the area to make them try the White Russian here.

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