google Me. Or: How I stopped worrying and learned to love Privacy.

Juli 12th, 2010 • Business, Social, Strategy
Tags: Business, Facebook, google, google me, Prediction, Presentation, privacy, Reports, Social Networks, Strategy, World

Most of you may have heard about the so called Facebook killer ‘Google Me‘ that supposedly binds half of google’s resources currently. And as most of you know, google has not exactly been successful with social networking by now. Especially after google Buzz also failed as a platform that is able to compete with Facebook. google knows they need to get their hands on social. Why? Steve Rubel explains it quite well…

google will ‘continue to dominate “pull.” But Facebook will aggregate content, make it social and rule “push.” Using our social circle it will surface content that we care about just when we want it – and allow us to comment on it all. As more people use Facebook to connect, share and create, a network effect takes over – and the system get even smarter.’ And that is exactly what google needs to do to stay alive in the long term.

No matter how successful Facebook is with its social strategy – they need to conquer Planet Push asap or become Facebook’s junior partner. In the middle of all the buzz about google Me we have to read the deck embedded below as a first rationale for google’s new platform – not as the ‘designing social networks’ deck that it wants to be. It was created by one of google’s lead User Experience architects Paul Adams and it criticizes Facebook existing social networks and the way they make people interact with a clear focus on privacy. What a surprise!

Even beyond the google Me hype – definitely a deck worth to take a look at (even though it is looooong).

Big question: Do you think google might make it this time? Do you believe privacy will be an USP strong enough to differentiate google Me from Facebook? Leave a reply.

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