Key trends according to this report:
- Navigation for cost-sensitive customers
- Food becomes the key eco-issue
- Screened interactions everywhere
- Physical objects get digital counterparts

Thanks to @jkleske for the link.

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Post tags: 2012, Agencies, Future, jwt, Report, Reports, Study, Trends

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1. Social Media Infographics
Social Media Infographics are probably the most painful thing to witness while browsing through a whole lot of inspiring thoughts in blog feed every morning. Originally the idea was quite good: take dull information and turn it into something nice. By late 2011 social media infographics have unfortunately become a metaphor for reducing information to colorful shit. Many of them are simply wrong or misleading, many of them are even Spam. For the love of Baby Jesus. Stop that.

2. Social Media Boutique Agencies

Whenever I think about the artist formerly known as Social Media I also think about its maturity in 2011. And one sign that the social media evolution isn’t yet where it is supposed to be is quite evident: Social Media Boutique Agencies still exist. I have absolutely no idea why some major companies still let specialized ‘social media vendors’ pitch for isolated accounts. It is against the idea of tearing down the silos. It makes no sense from a management standpoint – and no: they are not necessarily more thoughtful, up-to-date or inspiring than more holistic vendors. Quite often the opposite is the case.

3. TV is Dead Bullshit
Even the Guardian still uses tabloid-style headlines like ‘TV is dead‘. Can we please clarify one thing: Claiming that TV is dead is simply not true. TV (and TV advertising) will definitely reinvent itself over the next couple of years. It will take over a new role in a more digitalized world. But one thing is for sure: My dad still will rather watch TV than tweet.

(...)
Read the rest of Please Stop It: Five Things I Hope Not To See Again in 2012. (272 words)

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Post tags: 2011, 2012, Future, List, personal, Prediction, Rant, Trends

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Jumio Netswipe is different. Sounds like just another startup that…connects you with your friends/let’s you check in to dog poo. But it’s actually extremely purposeful. It’s the first Creditcard payment provider that scans your card via webcam. And yes, I think this really is pretty cool and can potentially be used in the future.

Jumio introduces Netswipe from Jumio Inc. on Vimeo.

via Netzwertig

© Gerald for davaidavai.com, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: Cool, Creativity, ecommerce, Experimental, Future, Ideas, Jumio, Tech, Tools, We like

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(via Fubiz)

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Post tags: Cool, Creativity, Design, Experimental, Future, Ideas, Presentation, products, video

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Ben Ellowitz, Founder and SEO of Wetpaint writes:

When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period.

Technically he separates between two different webs: The dominating Facebook-driven web and the web of documents. And the web of documents is under sever pressure. “The illusion of the growth of the internet is just that – a mirage caused by Facebook posting 69% growth over the last year.” (We are Social). Ellowitz’ conclusion: future companies will need to spend less time on SEO, and more time on optimizing for Facebook – the web inside the web.

Read the full article here. I don’t think Facebook can replace the document web. But to be honest, I don’t want to find out. It seems we are currently handing over the greatest invention of mankind to Goldman Sachs and Mister Zuckerberg. Doesn’t feel right.

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Diagram, Facebook, Future, Media, Prediction, Social Influence Marketing, Social Networks, Tech, Trends, Truth, World

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© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Future, Media, Presentation, presentations, Strategy, Trends

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Apple produced several concept videos showcasing the idea. All of them featured a tablet style computer with numerous advanced capabilities. And I guess it reminds you of something. If you watch closely you will realize this video plays in the year 2010 or 2011…

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Post tags: 1980s, Apple, Brands, Cool, Creativity, Experimental, Future, Ideas, iPad, iPhone, Mobile, products, Tech, Tools, Touch

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‘We are the future’ is a declaration of professional bankruptcy. It is a video about the weird Reality filter that many media agencies use to look at the world (this time it’s the PHD network). It’s about people who believe that other human beings ask for more marketing content. Or – to quote rubbishcorp one more time – ‘it’s a reflection of the views of a bunch of middle aged ad-people about some random technologies that none of them have any actual understanding of.’ And yes, PHD rightfully is getting grilled on the intertubes right now.

If you watch it you will find out that it’s pretty much the video version of ‘Stuff real people don’t say about advertising‘. Only this time it is not meant to be ironic. To finally illustrate my thoughts with one more Youtube comment – ‘Oh jesus, its like skynet and satan had a multicultural brood of consumerist nega-children that eat souls through the innernets.’ Thanks.

Thanks to jkleske for sharing it.

© Gerald for davaidavai.com, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: Adaptation Marketing, Ads, Agencies, Business, Funny, Future, Media, Prediction, predictions, Shit, Social Influence Marketing, Strategy, Trends

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Many of you know Johannes and his friends Peter and Igor who together form the Berlin-based strategy thinktank Third Wave. And now that their young consultancy is fully operational they are launching their first major initiative in collaboration with YourNeighbours. The Cognitive Cities conference on Feb 26/27 in Berlin.

‘Cognitive Cities’ is about how our cities (and our lifes) become smarter, more liveable, more joyful and efficient through the use of technology. As far as I know it is one of the first conferences about this topic in Europe and the guys at Third Wave have convened an impressive group of digital and cultural thought leaders who will share their perspectives with the audience. As far as I know the conference itself is going to be more than just theory with a very urban and mobile conference concept that understands Berlin not just as the frame but also as the playground for understanding Cognitive Cities.

(...)
Read the rest of Cognitive Cities. Join the Conference about the Smart City of the Future. (120 words)

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Post tags: Berlin, CoCities, Conferences, Creativity, Experimental, Future, Predicition, Smart Cities, Third Wave, Underway, World

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I feel kind of estranged nowadays when I stumble upon one of the many, many social media presentations that we keep on quoting over and over again. Or to put it more precise – I get sick of them. I cannot flip through these decks anymore that try to teach the industry about the ethics and mechanisms of Social. I simply think we’re past that point.

2010 has taught me that the focus on customer interactions and conversations simply must be part of any piece of marketing that you come up with. No matter if you are talking about e-retail, a Facebook page or a classic microsite – if you still don’t listen, if you still don’t enable users to share or talk about your brand you will soon have a problem. The crucial element here – to understand the distinction between earned and owned assets. Your client’s Facebook page is NOT earned media. Earned media is what this platform can initiate. But the platform can be a trigger, while brand-user interaction (hopefully) is the result. We simply cannot produce social interaction. But we can lower access barriers, invite and give reasons to interact on our behalf. This is our task. It is not our task to build platforms in the first place.

Doubtlessly the campaign of the year was Wieden’s Old Spice guy. And while I engaged in debates about whether this campaign was a Social Media campaign or not (and whether social media campaigns exist at all), I now have to admit that my position at that time was wrong. The strength of this campaign was that it added a conversational layer to a traditional advertising campaign. It built upon a traditional ad campaign and made it dynamic. But it turned a traditional piece of marketing into something relevant and real time. Something that turned a TV ad into something that was fun to talk about and to share. And that’s what made it both successful and trendsetting.

By now most agencies struggled with integrating traditional and digital marketing concepts. Wieden’s Old Spice campaign may not have been deep-digital. But it tried to bridge the gap between traditional advertising and customer conversations. My respect to the team around W+K’s Ian Tait to bring this risky concept to live.

In 2011 I hope, both digital and traditional agencies are intelligent enough to stop talking about isolated marketing concepts that almost always lack real sustainability. As a customer I want to print ads that makes me want to start a conversation with or about a brand. I want to get invited to an online store through a TV ad and I want to get a discount if I make my friends buy there as well. And here we are not talking about just driving to a campaign site – I think about integrated marketing models that truly deliver added value when it comes to interaction. Value exchange that is. And this is not just an agency challenge.

One of the best articles about this topic comes from my former colleague at Razorfish, Shiv Singh, who is now responsible for digital at Pepsi Co. In his article ‘From the other side‘ he has summarized his experiences as an ex agency guy who is now on the client side. Shiv’s advice to agencies is simple – stop telling your clients stories about how special you are, start understanding and managing the complexity of nowaday’s marketing.

In the digital space, digital agencies don’t like that the fact that they’re at a significant relationship disadvantage. Brands don’t like the fact that they’re sometimes kept at arms length from consumers (agencies and publishers are in the middle). Digital agencies feel traditional agencies don’t get it and traditional agencies can’t understand why brands don’t completely appreciate their digital chops. In a sense, everyone is unhappy. That’s not good. It has to change and probably only will when truly a new form of an agency rises (yes, I know there have been lots of false starts!).

It would be a blessing if the industry began to realize that concept convergence would help all of us – to make marketing more engaging, interesting and fun to interact with. If agencies found a way not just to promote themselves and their isolated view of the world and if marketers finally understood that it is not about communication but about integrated business models. Talking about social media simply bores me to death…

© Gerald for davaidavai.com, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: 2010, 2011, Advertising, Agencies, Future, Industry, Social Media, Trends

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