Interface Design. A Day in 2014.

September 6th, 2010 • View Comments Tech, Tools
Tags: Case Study, Cool, Creativity, Design, Experimental, Future, Ideas, Interfaces, Media, Mobile, Prediction, Presentation, Study, Tech, Tools, Touch, Usability, UX, visual, World

We all love interface design studies, don’t we? Notorious Swedish UX company TAT.SE has conducted an experiment in open innovation of User Interfaces. And the winner is this little case study staging a possible day in 2014. Nice one. I want the mirror (via).

PSFK. The Future of Retail.

Juni 3rd, 2010 • View Comments Retail, Social Business, Tech, Trends
Tags: Business, Creativity, Experimental, Future, Ideas, Prediction, PSFK, Report, Retail, Social Business Design, Strategy, Trends, World

As the world intertwines the web and reality, retail becomes one of the most crucial sectors to stage new marketing experiences for customers. Notorious PSFK has just staged its deck about ‘The future of Retail‘. The free 80 page analysis highlights how new technologies and senses play a crucial role in shaping shopping experiences. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe. And as usual it comes with a handy guide what is going to be hot in tomorrow’s retail experiences. PSFK, I love your decks.

Update. The ‘Social Media Revolution’ Strikes Back.

Mai 9th, 2010 • View Comments Social, Social Business, Trends
Tags: Cool, Creativity, Diagram, diagrams, Figures, Funny, Future, Media, Prediction, Social, Social Influence Marketing, Social Media, Social Networks, Tools, Trends, visual, World

I love good info visualizations. But I hate social media info graphics. There are just too many of it. Nevertheless I like this little movie. It is called “Social Media Revolution 2″ and it is an update to its very successful predecessor which flooded twitter half a year ago. Now with updated statistics and images. Created by author Erik Qualman and based on the #1 Best Selling book Socialnomics. Enjoy.

World Domination. We like.

April 24th, 2010 • View Comments Business, Social, Tech, Tools, Trends
Tags: Business, Facebook, Future, I like, Open Graph, Philosophy, Social Graph, Social Networks, Strategy, Tech, Tools, Trends, World

With about 420 million active users (more than 50% of them logging in every day) Facebook really is a James Bond villain’s dream come true. And no, it is not just successful. Facebook is killing it’s competitors. It has simply buried Myspace, Orkut and others and won’t stop growing. I don’t know what is going to be the No 1 social network 2020. But currently I bet it still might be Facebook.

What was once google, is – in parts – about to become our favourite Evil Empire. google may still rule everything Pull but Zuckerberg works hard to turn its business into a Push Superpower. If you search for the Large Hadron Collider you choose google. But Facebook is your choice for the restaurant around the corner and your fave sneaker brand. And since wednesday things are on the move again…

One Graph to Rule them all

In case you haven’t heard the term Social Graph before – it will either become important or obsolete in the future – simply because Facebook wants to own or dominate it. In his 2007 article ‘Thoughts on the Social Graph‘ Brad Fitzpatrick talked about the Social Graph as ‘the global mapping of everybody and how they’re related‘. Basically it is the people you know, the stuff you listen to, read, tweet, and tag, and what you put on maps – and the question how you access and distribute the information to your friends. By now there wasn’t one but many disperse social graphs. But the more we are intertwined on Facebook as the one connector, the better the platform’s chances to become the knot of earth’s social graph. Now, after some technical adjustments last week Facebook is de facto trying to nothing less than that.

Well, world domination looks a little bit different, I have to admit. Mark Zuckerberg’s tools for world domination are so unobrusive that nobody understand them who is not part of the industry. What Facebook delivered on its F8 conference looked…well…small…but may have more than significant outcomes.

• Cornerstone of Facebook’s conquest is the Open Graph Protocol -  basically a techn0logical extension of the social network that treats the free web (the artist formerly known as Not Facebook) as Facebook entities.
• This can be studied through Facebook’s well known ‘I like’ button (plus many more new social plugins) which is now available for every web page (look up). Facebook will treat blog posts (which are part of the system) just like Facebook posts – and of course draws data from them.
• Facebook Fanpages and ‘Fans’ do not exist anymore, get replaced by ‘I like’
• Facebook Connect as a quasi-brand will be dumped
• And a couple of other revisions. Facebook did not go too much into details but it will soon finish off all other competitors in the economy by offering its own currency and geo-location solutions.

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Print. 8 Futures which won’t save Murdoch, but sure look nice.

April 21st, 2010 • View Comments Media
Tags: Cool, Creativity, Experimental, Future, Ideas, Media, Prediction, Print, Touch, Trend, visual

Some of them will never see the light, but others already did. Check out my 8 favourite videos about a touchy future for print (which will never come).

Facebook. Killing them not so softly.

April 9th, 2010 • View Comments Social
Tags: Business, Diagram, Facebook, Future, Prediction, Social, Social Influence Marketing, Social Networks, Strategy, Trends, World

Just a quick one. It’s absolutely no secret that Facebook is turning into the No 1 platform for interaction worldwide. But it is more than that. Facebook literally kills its competitors. This is Businessinsider’s Chart of the Day based on fresh comscore figures. And it is pretty obvious what is happening here…

Nick Bilton. Society is Changing and that’s Good.

April 6th, 2010 • View Comments Allgemein
Tags: Conferences, Cool, Future, Media, New York Times, Nick Bilton, Poptech09, Presentation, Tech, Truth, World

Poptech is one of the conferences I should really attend asap. Poptech 2009 took place in Camden, Maine, last October. And unfortunately it took almost half a year until I stumbled over this insightful and entertaining presentation held by Nick Bilton. Nick is Lead Technology Writer for the The New York Times (he blogs for NYT Bits blog) and he discusses Man’s ability to cope with multitasking in a more and more diversified media environment – how we react on Transmedia.

Fact is, we see, hear and read more than ever. But is a lot of information synonymous to information overload? Authors like Maggie Jackson think so and even foresee the coming of the new Dark Ages powered by our distraction. Nick’s position is much more in favor of my own position – much information is a blessing and we are able to adapt to it. And if you see his presentation you start to believe, the title of his book is reality – I live in the Future & Here is how it works.

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Dear Forrester. No, We Are Not Going to Die.

März 29th, 2010 • View Comments Business, Strategy
Tags: Adaptation Marketing, Agencies, Brands, Business, Diagram, Forrester, Future, Ideas, Industry, Reports, Social Business Design, Strategy, Trends, Truth, World

Since Digital has initiated the revolution in Marketing the question for the ‘Agency of the Future’ has almost become an Internet Meme. Pretty much every agency around claims to have found the recipe. That’s in fact no very surprising. Over the time the already-complex agency-marketer relationship has been significantly altered by factors such as the recession and the rise of social media. With brands and agencies stumbling into the real time web and over interacting customers (OMFG!) the key question is obvious: Whose agency future is it anyway?

The challenge

In their late Forrester report about ‘The Future of Agency Relationships‘ Dave Frankland, Sean Corcoran, and Vidya Drego have tried to define a CMO’s challenges and their criteria catalogue when it comes to choosing an Agency of Record – a highly complex task. Agencies have always managed to adopt to changes. There were many paradigm shifts from the ad sales era of the early 19th century to our wired reality. Nevertheless agencies (or similar institutions) managed to offer services which were relevant enough. Today, once more, agencies are faced with new requirements in what they are supposed to deliver:

That may not exactly sound completely new. But it is quite interesting to ask which agency model might be able to accept these challenges.

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Agencies. Thank God It’s Doomsday.

März 23rd, 2010 • View Comments Business, Trends
Tags: Ads, Agencies, Business, Funny, Future, Ideas, Philosophy, Prediction, Social Influence Marketing, Strategy, Trends, World

Nowaday’s challenges for ad agencies worldwide are closely connected with a grown up customer. Personally I am not a fan of agency bashing. I am convinced most agencies are not well prepared for today’s world. But I think most of them will reinvent themselves.

Nevertheless I found this little clip remarkable. It tells a good story as starting point to stress today’s Ad Agency’s Public Enemy #1 – substantial Change. It was produced for FITC, Toronto, a digital tech & storytelling conference. I want to go there – unfortunately I won’t be able to .

>Via Fischmarkt

Survey. One in five U.S. Marketing Dollars will be social by 2015.

März 3rd, 2010 • View Comments Business
Tags: Business, emarketer, Future, Prediction, Report, Social Influence Marketing, Strategy, Survey, Trends, World

If there is one survey result connected to social media which really surprised me, it is this. According to emarketer and a survey by Duke University’s Fuqua School of Business and the American Marketing Association (AMA), almost 18% of all marketing dollars will be parked in social media activities by 2015. This is one fifth of every U.S. all budgets  - not just digital or PR. Yes – wow!