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Study Proves: Yes, Money is the Root of all Evil.

Gerald — Mon, 07 May 2012 15:54:55 +0000

Marketing would only be half the fun if people were not as greedy as they are – even though the world would be more fun I guess.

One of the ~~funniest~~ most interesting research pieces in this field was conducted by Dutch primatologist and ethologist Frans de Waal. He and others (like M. Keith Chen and Laurie R. Santos) taught Bonobos and Capuchin Monkeys the value of currency to better understand moral behaviour and sharing. And they behaved quite human-like:

The monkeys learned how to gamble, and showed a human preference for bets with an apparent upside. They tried counterfeiting the money with cucumber slices. They stole coins. And when a riot broke out, one enterprising female found a way to capitalize…

How? That’s simple.

As soon as they learned that coins had value, one of the male capuchins gave a coin to a female in exchange for sex.

So yes: Essentially money is the root of all evil. It turns peaceful primates into criminals with a clear preference for ~~bitches and bling~~ exchanging food for sex.

Oh…and then there is greed. The following clip, which is by Frans de Waal, shows two different monkeys eating two different foods. The first monkey, is given cucumbers and the second monkey is given grapes. After the first monkey sees that the other is getting grapes guess what happens next? Exactly: they essentially turn into members of the board of the Bank of America in less than 5 seconds.

Good news is: we may not be so bad after all. According to de Waal monkeys and apparently even us show some sign of morality and a sense of sharing if they perceive injustice. Read more about his study results here.

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Post tags: biology, Business, Creativity, crime, ethnology, Experimental, Experiments, Funny, Money, monkeys, science, World

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The Awesome Slideshow. 20 Deeper Truths on Twitter.

Gerald — Sat, 28 Apr 2012 10:47:07 +0000

Two days ago I had the pleasure to present during The Awesome Slideshow at Amsterdam’s Boom Chicago. Tom De Bruyne, co-founder of Sue Amsterdam, was so kind to ask me to present ‘something connected to twitter’. And the following little deck was the result.

The starting point for this presentation was a simple thought: Twitter is far more than a digital tool. It is a philosophy machine – a thing that creates realities. And the following selection of some of my 20 most favorite tweets proved that.

Twenty favorite tweets

View more PowerPoint from Klawiklawaklawong

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Post tags: Amsterdam, Funny, Gerald, PR, Presentation, theass, Twitter, Underway

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Awkward Badges. I want Foursquare to use these!

Gerald — Thu, 19 Apr 2012 15:51:19 +0000

Tastefully Offensive has just posted a set of potential future Foursquare badges that might breathe in new life to the…kind of…stagnating platform. Also easier to get them.

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Post tags: Cool, Creativity, Fake, Foursquare, Funny, Ideas, Location, People, Truth, We like, World

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Dutch Advertising FTW. Charlie Sheen goes 0% with Bavaria.

Gerald — Thu, 12 Apr 2012 11:25:55 +0000

Just a couple of months after making Hugh Hefner drink Bavaria the Beer brand now promotes its alcohol-free range again…with known Alcoholics as testimonials.

First Don Johnson, then Mickey Rourke. And of course it is now Charlie Sheen to defend the freedom of drinking 0% beer. The campaign comes from Selmore Amsterdam.

Via Amsterdam Ad Blog

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Post tags: Advertising, Agencies, Alcohol, Amsterdam, Brands, charlie sheen, commercial, Creativity, Food, Funny, Ideas, selmore, TV, We like

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Trolling Brands. What’s a Chalice for God’s Sake?

Gerald — Mon, 09 Apr 2012 14:01:17 +0000

Brands just don’t do enough trolling these days. Well…sometimes they do.

via Creative Criminals

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Post tags: Beer, Billboards, Brands, Creativity, Funny, Newcastle, ooh, Stella, Trolling

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Animated GIFs. The History of an Almost Art Form.

Gerald — Mon, 12 Mar 2012 09:50:12 +0000

Okay, let’s just get one thing straight: Animated Gifs are the best thing since sliced bread. And if you don’t agree you are worse than Kony which is pretty bad.

Some people actually consider animated GIFs as an art form (I prefer to use things like GifShop to create stupid loops like that). And the following 6 minute documentary takes us back to a time when GIFs’ were early crude incarnations (American flags, “under construction” signs, flames) before taking us through to the more sophisticated cinemagraphs around the web today. (via Co.Design).

There is one strangely annoying thing about this film…possibly about Animated Gifs in general. To quote a Youtube comment: if feels like ‘Look at this fucking hipster: the movie. But let’s not get distracted by that. AnimatedGifs are great. And I am not a hipster.

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Post tags: Cool, Creativity, Experimental, Funny, Gifs, hipsters, history, Meme, People, Tech, Tools, visual

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Now That Makes Sense: ‘Why Didn’t You Like This Ad?’

Gerald — Wed, 07 Mar 2012 22:26:51 +0000

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Post tags: Advertising, Facebook, Funny, Media, Social Networks, Truth

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Snake the Planet! An Urban Gaming Experiment.

Gerald — Mon, 05 Mar 2012 19:37:29 +0000

This morning I got an email from my old friend Tim Büsing, Creative Director at Publicis Mojo in Sydney. Tim sent me a link to one of their latest, pretty explorative projects which is a real-world version of the classic Snake game. Yes kids – that’s what we played back in the days.

But Snake the Planet is quite different. It takes the classic Snake game and adopts it to the urban canvas. Each level is generated based on the architecture of the building it is projected onto. Windows, doors and signs become the boundaries and obstacles in the game as animated objects collide with and bounce off them using real-time physics simulation. The multiplayer game also has a Tron-like competitive element, where one player can intentionally block the others’ path to win the game.

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Post tags: cities, Cool, Creativity, Experimental, Funny, Games, Urban, Vintage

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What SEO Does. In One Image.

Gerald — Mon, 05 Mar 2012 09:22:00 +0000

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Post tags: Funny, google, search, seo, visual

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It is Happening. Stephen Colbert on Advertising.

Gerald — Sun, 26 Feb 2012 11:44:26 +0000

Stephen Colbert on advertising strategies. Take a minute to watch this. And let me quote Fresser: ‘This is real, this is happening. It happens every day, and somewhere in a midwestern cubicle, from nice people you might be friends with, it’s happening right now.’ (via Alt nytt er farlig)

The Colbert Report
Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive

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Post tags: Advertising, Branding, Brands, Colbert, Funny, People, Strategy, Truth, TV

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