Tipp Experience. Shoot the Bear.

September 2nd, 2010 • View Comments Ideas
Tags: Brands, Cool, Creativity, Funny, Ideas, TippEx, visual, We like

Wow. Just wow.

Try…

• …is a bear
• …marries a bear
• …plays with a bear
• …has sex with a bear
• …cooks a bear
• …makes a bear
• …shoots a bear

Bizarre. My Tram Station is an Outdoor Award Entry.

August 22nd, 2010 • View Comments Ads
Tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World

I work pretty much in the center of Amsterdam. I love the city. But to be honest, there are nicer places than Leidseplein, the square nearby which opens the gates to the touristic part of the city.

What I find really bizarre (beyond stoned German teenagers) is Leidseplein’s tram station. In fact, it’s not a tram station – it is a living Cannes Outdoor Lions Award entry for the city’s agencies. Every second week the tram station is in the center of another expensive outdoor ad idea that you cannot see anywhere else. It’s the kind of stuff that you see in award videos. The kind of idea that is getting sold to award jurys as a globally executed ad campaign, while in fact we are talking about one tram station at Leidseplein.

This week it’s 180 TBWA\BEC with adidas F50 Lightspeed.

A couple of weeks ago it was some fantasy motion picture…

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Genius. An Open Letter to All of Advertising and Marketing.

August 20th, 2010 • View Comments We like
Tags: Consumers, Cool, Funny, letter, Truth, We like, World

Ah, great!

Read the following letter. It’s a letter about cocreation and crowdsourced ad campaigns by a user who simply does not want to participate. I love the brilliant laconic truth of it. And even though I don’t know who Brian is, his words of wisdom will never be forgotten – ‘I want to eat tasty sausages. I don’t necessarily want to upload videos.’ (via PSFK and JohnnieMoore)

Oh Fuck. ‘When I grow up’.

August 18th, 2010 • View Comments Ads
Tags: Ads, Cool, Creativity, Funny, HR, Ideas, monster.com, Viral

Ha ha…ha….ha….think you’re funn……waaaaaaaaaaaaaaaaaah! The video is very very old. But it still is……waaaaaaaaaaaaah!!!

A letter to Warhol. ‘I hear you like Tomato Soup’.

August 12th, 2010 • View Comments We like
Tags: Art, Cool, Funny, history, PR, World

Lovely.

This is a letter from 1964 written by overjoyed William McFarland, at that time product marketing manager at Campbell’s Soup to the young Andy Warhol. Some complimentary cans of soup soon followed. Two years prior to the letter Warhol had staged 32 of his now world famous Campbell Soup Can pictures.

Ah…multiplier outreach. You gotta love it. And as a letter almost as good as Mick Jagger’s letter to Andy Warhol five years later.

(thanks to A letter of note)

The presentation. When Function follows Form.

August 6th, 2010 • View Comments Social, Tools
Tags: Funny, Presentation, Social Business Design, Strategy, Truth

The greatest sin in marketing is when function follows form. In fact this is more the rule than the exception – also in social. Like the comic. Thanks to Conversation Agent.

Case Study. Old Spice Guy flexes his Muscles.

August 5th, 2010 • View Comments Ads, Strategy, We like
Tags: Adaptation Marketing, Ads, Agencies, Brands, Case Study, Creativity, Funny, Ideas, Old Spice, Presentation, Social Influence Marketing, Truth, We like, wieden & kennedy

Yes, we all love Old Spice now. No, it was not at all unsuccessful. In fact Wieden + Kennedy did not only stage a highly entertaining stunt with ‘the man your man could smell like’ – obviously it had exactly the effect a great campaign is supposed to have. It sold stuff.

I admit, ad agency case studies should always be watched with a certain skepticism. But hey, the best social media first ad campaign of the 21st century rocks big time (via adweek).

Marketing. You know the Rules, don’t you?

August 3rd, 2010 • View Comments Allgemein
Tags: Funny, signs, Truth

Thanks to @eranium for the link. How true.

Great Tools. What the Fuck is my Social Media Strategy?

August 2nd, 2010 • View Comments Tools
Tags: Business, Buzzwords, Diy, Funny, Presentation, Social Media, Strategy, Tools, Truth, World

Thanks Sean. My colleague pointed me to the wonderful What-the-fuck-is-my-social-media-strategy-generator that generates pretty realistic buzzword creations ready to be used in your next deck. It’s like the web bullshit generator…only closer to what we call reality. I think I can go home now, can I?

My Saturday. ‘Give me an iPhone 4. I want an iPhone 4.’

August 2nd, 2010 • View Comments Underway
Tags: Funny, HTC, Iphone4, Mobile, Truth, Underway

Yesterday I tried to get my new iPhone 4 here in Amsterdam right after launch day. They told me there is a waiting list for at least 8 weeks. That’s not cool. And it looked a little bit like this…